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The Ultimate 82-Point Checklist for SEO & AI Visibility
Get the week’s best marketing content You don’t need another debate about whether optimizing for AI counts as SEO. You need to know what to actually do. This checklist combines…
Why AI Search Isn’t Overhyped & What To Focus On Right Now
Out of many direct conversations I’ve had in the industry, there’s a mixed reaction to how much AI might impact SEO and search. It depends on your business model as…
The Ultimate 82-Point Checklist for SEO & AI Visibility
Get the week’s best marketing content You don’t need another debate about whether optimizing for AI counts as SEO. You need to know what to actually do. This checklist combines…
When AI Assistants Become The First Layer
What I’m about to say will feel uncomfortable to a lot of SEOs, and maybe even some CEOs. I’m not writing this to be sensational, and I know some of…
Preparing C-Level For The Agentic Web
Artificial intelligence is changing how the web works. Search engines, voice assistants, and generative platforms are altering how people find information and make decisions. The internet is no longer built…
WP Engine Vs Automattic & Mullenweg Is Back In Play
WP Engine filed a Second Amended Complaint against Automattic and Matt Mullenweg in response to the September 2025 court order that dismissed several counts but gave WP Engine an opportunity…
Microsoft Explains How To Optimize Content For AI Search Visibility
Microsoft has shared guidance on structuring content to increase its likelihood of being selected for AI-generated answers across Bing-powered surfaces. Much of the advice reiterates established SEO and UX practices…
The 5 Hidden Organizational Forces That Undermine Enterprise SEO
If you’ve read “From Line Item to Leverage” or “Who Owns Web Performance?,” you know I’ve argued that enterprise SEO failures are rarely due to incompetence or lack of effort.…
Google AdSense Replaces Ad Networks With Authorized Buyers
Google is updating its demand source management by replacing the Ad Networks blocking control with a new Authorized Buyers control in AdSense. This change affects how you control which demand…
How To Build SEO Strategies Around Real Customer Behavior
What if your SEO strategy could predict what customers want before they even search? The shift from keyword-centric to behavior-driven SEO is important. When you understand why people search, not…
How AI is Helping Brands Convert More Customers
Turn insights into smarter conversions and higher ROI. AI is changing how customers convert. Are your landing pages and CRO strategies keeping up? Each missed lead is lost revenue. Relying…
7 Best Marketing Newsletters (Most Voted For)
Newsletters are hot again. The media has dubbed it the “Substack revolution.” Journalists, venture capitalists, marketers—it seems like everyone is starting a newsletter these days. But with more newsletters comes…
Search Atlas Announces New Features For Agencies
Search Atlas held an event last week to showcase new capabilities and improvements to their SEO platform which make it easier for digital marketer to scale SEO and take on…
What Our AI Mode User Behavior Study Reveals About The Future Of Search
Our new usability study of 37 participants across seven specific search tasks clearly shows that people: Read AI Mode Rarely click out, and Only leave when they are ready to…
Effective Social Media Management Is Human-Centered
This edited excerpt is from “The 10 Principles of Effective Social Media Marketing” by Jon-Stephen Stansel ©2025 and is reproduced and adapted with permission from Kogan Page Ltd. People log…
What We Know & What Experts Think
AI Mode is Google’s most powerful AI search experience, providing answers to complex questions in a way that anticipates the user’s information needs. Although Google says that nothing special needs…
Are AI Tools Eliminating Jobs? Yale Study Says No
Marketing professionals rank among the most vulnerable to AI disruption, with Indeed recently placing marketing fourth for AI exposure. But employment data tells a different story. New research from Yale…
OpenAI Launches Apps In ChatGPT & Releases Apps SDK
OpenAI has launched a new app ecosystem within ChatGPT, along with a preview of the Apps SDK, enabling developers to create conversational, interactive applications based on the Model Context Protocol.…
YouTube View Drops Likely Tied To Ad-Block List Change
Creators have reported view declines on YouTube since mid-August. YouTube’s official Liaison account says the change wasn’t on YouTube’s side and points to a widely shared explanation on X: an…
Builderius Brings AI-Assisted GraphQL Development To WordPress
Builderius WordPress website builder announced the ability to develop sites using GraphQL together with AI. The new functionality enables developers to use the power of GraphQL with the assistance of…
Staying Ahead Of The Multi-AI Search Platform Shift (Part 2)
Where is search going to develop? Is ChatGPT a threat or an opportunity? Is optimizing for large language models (LLMs) the same as optimizing for search engines? These are some…
Maximize Your AI Visibility Before Your Competitors Do
AI-driven search is rewriting the rules of discovery. ChatGPT, Perplexity, and Google AI Overviews are changing how customers find brands. Traditional rankings no longer guarantee visibility. Are you appearing where…
Google Search Experiencing Ongoing Service Disruption
Google reports a data center issue is causing a partial Search disruption, affecting some pages in certain locales. Google confirms a data center issue causing a partial Search disruption. Check…
Microsoft Launches New Bing Places For Business
Microsoft has rolled out a redesigned Bing Places for Business platform, moving business listing management to bing.com/forbusiness and introducing a new recommendation tool with streamlined import workflows. The platform lets…
New Report Reveals An 8% Mobile Landing Page Conversion Gap
A report from Unbounce shows that unoptimized mobile landing pages are costly, finding 83% of visits come from mobile devices, yet desktop pages convert 8% better. Based on over 57…
The 11 Best Marketing Insights from the Ahrefs Podcast
We’ve published 70 episodes of the Ahrefs Podcast. That’s almost 100 hours of content. But even if you’re our most loyal fan, there will still be plenty of insights that…
Reddit Marketing Veteran Shares What Works On The Platform
Part of our work at OGS Media with Reddit is making it easier for brands to get on the platform the right way: transparent, authentic, and really connecting with your…
How to Audit Brand Mentions for Modern SEO
Brand mentions are to AI search what backlinks are to traditional SEO. Links tell Google who to trust; mentions tell AI systems who you are. Auditing your brand’s mentions is…
What Are The Most Common Hreflang Mistakes?
This week’s Ask An SEO question comes from a reader facing a common challenge when setting up international websites: “I’m expanding into international markets but I’m confused about hreflang implementation.…
Perplexity Launches Comet Browser For Free Worldwide
Perplexity released its Comet browser to everyone today, shifting from a waitlist to free desktop downloads worldwide. Comet bakes an AI assistant into every new tab so you can ask…