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What You Need To Know
Serious question: Are internal links a ranking factor? Too often, the chatter around internal links as a ranking factor feels more like it’s coming from a never-ending game of telephone…
Shopify SEO Gets Easier With Yoast App
Optimizing Shopify product pages and blogs gets easier with Yoast SEO, which launches this month and offers the same features as the popular WordPress plugin. Slated to launch on January…
How Can Different Departments Avoid Keyword Cannibalization?
This week’s Ask An SEO question comes from Caroline in Cleveland, who wrote: Multiple divisions of our company want to rank for the same keywords. Are there any tips for…
6 Core Web Vitals Extraction Methods For CrUX With Pros & Cons
Since the announcement of the Page Experience update and its full rollout last September 2021, many SEO professionals worldwide have turned their attention to improving Core Web Vitals for the…
7 Types of Visual Content That Boost Your Traffic
Content marketing as an effective engagement tactic remains on the rise and won’t be going anywhere anytime soon. Naturally, this means that you have to re-evaluate your current strategies and…
Author Archive Pages And E-A-T
Google’s John Mueller answers a question about whether author archives makes a difference with their E-A-T scores. John first noted that there is no such thing as an E-A-T score…
15 Awesome Paid SEO Tools That Are Worth the Money
Excellent SEO is the cornerstone of any serious marketing strategy. You should be using it, too. Why are your search rankings so important? Try this number on for size: click-through…
Google Search Console Geotargeting Can Hurt Search Rankings
Utilizing Google Search Console’s international targeting feature, also known as “geotargeting,” can hurt search rankings if you’re trying to reach a wide audience. This topic is discussed in during the…
Is It A Google Ranking Factor?
When people talk about keyword stemming as a ranking factor, they’re referring to Google’s ability to recognize different variations of the same word. Since Google can understand when a user…
14 Top Reasons Why Google Isn’t Indexing Your Site
Google won’t index your site? You’re not alone. There are many potential issues that may prevent Google from indexing web pages, and this article covers 14 of them. Whether you…
5 On-Page SEO Factors To Check In Underperforming Content
The SEO landscape is constantly changing, and so is on-page SEO. As a result, we now have to think beyond just the title and meta description to optimize our pages…
A Day In The Life Of An SEO Agency Senior Executive
My journey to becoming an SEO executive has spanned over 14 years, working at leading agencies and optimizing for some of the world’s largest brands. I also spent a few…
Our authors’ take on 2021 | Google Search Central Blog | Google Developers
Friday, December 31, 2021 It’s that time of year again: writing a blogpost about what happened during the year, and the aspirations for the year to come. Since writing is…
66 Content Marketing Statistics for 2022
According to a recent study, only 10% of marketers don’t use content marketing (spoiler alert). So for the remaining majority of marketers, and perhaps the unconvinced minority, we’ve curated, vetted,…
Here’s How Meta Is Changing Facebook Ads Targeting For 2022
January 19 – save the date! Meta has announced that audience targeting changes are coming to Facebook ad campaigns. In response to industry pressure, Facebook parent brand Meta is holding…
Seven Benefits of Chatbots to Your Site’s SEO and User Experience
Chatbots are for websites what marketing is for brands – absolutely essential. Research shows that chatbot adoption as a brand communication channel has risen by a whopping 92 percent since…
Google Algorithm Update Recalibrates Local Search
At the beginning of December, Google rolled out an algorithm update that is proving to be the most significant update to local search in several years. The search giant confirmed…
How to Achieve Product-Market Fit (5 Steps)
Startups experience a never-ending stream of problems and challenges. Survival in such a scenario is an art of choosing between what to focus on, put on hold, or simply ignore.…
Google On How To Improve SEO Audits
Google’s Martin Splitt offers advice on how to improve SEO audits in a way that makes them more useful to web developers. A number of tips are shared in the…
Hit Me With Your Best Blogs: The Top 25 Moz Blogs of 2021
2021 was a big year for Moz: we joined the Ziff Davis family, held our second all-virtual MozCon, added a technical SEO certification to Moz Academy, released new and improved…
How To Identify & Eliminate Keyword Cannibalization To Boost Your SEO
Do you have multiple pages on your website ranking for the same keyword? That may sound like a good thing. After all, the more pages you have in search results,…
How Good Web Design Can Improve SEO Performance
There are over 1.5 billion websites across the internet, and even the most active web user has hardly heard of any of them. Most of them are simply too difficult…
17 Actionable Content Marketing Tips for 2022
Just can’t get your content marketing program to work? Fret not. Here’s a list of 17 tips that’ll improve your content marketing and help you get more visitors, leads, and…
Top 42 Tips To Master A Combined Art
True digital success – for search engine rankings, user experience, and the brand overall, whether personal or business – occurs when the art of SEO and the art of writing…
How Page Load Speed Affects Site Visibility and Tips To Increase It
Are you just focusing on the “tangible” aspects of your search engine optimization (SEO) strategy, such as your keywords and page design? What about your page loading time? Did you…
Google December Product Reviews Update Affects More Than English Language Sites?
Google’s Product Reviews update was announced to be rolling out to the English language. No mention was made as to if or when it would roll out to other languages.…
Local SEO Statistics that Tell Our Industry’s Story
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. What a gift it is that…
How To Use Header Tags: SEO Best Practices
Header tags are still a strong signal for SEO. Google’s John Mueller said it himself: “hen it comes to text on a page, a heading is a really strong signal…
12 Headline Writing Tips To Drive Traffic & Clicks
Picture this: You’ve spent hours researching and writing a phenomenal article. Obviously, you want people to read the article since you worked so hard to create it. But here’s the…
Track Santa With Google & NORAD Santa Tracker Apps
Track Santa’s location this Christmas Eve with the Google & NORAD Santa tracker apps, which are now live worldwide. Simply type “Where’s Santa?” into the address bar and you can…