Find Which Product Categories Rank Best
We know that in search, not all things are created equal. Not every tactic will yield the same results. Not every link has the same value. Not every keyword you…
Free AI Content Optimization Tool by MarketMuse
MarketMuse recently released a free version of their sophisticated AI powered content writing tool. This tool automates the content creation process so that the team can focus on the content…
Shopify & Microsoft Team Up To Help Merchants Reach More Shoppers
Microsoft announced a new Shopify partnership today that gives merchants access to more customers via the updated Microsoft Channel app in Shopify. Currently available to merchants in the U.S. and…
Facebook Launches Audio & Video Calls For Businesses
Facebook is rolling out a series of updates targeted at small businesses, including audio & video calls in Messenger, live audio rooms, and more. These updates are coming just in…
Top 5 Reasons Why You Need a Social Media Manager
There are currently over 3 million businesses actively advertising just on Facebook alone. These numbers are pretty daunting if you’re trying to compete for visibility in social. But it clearly…
Busting 10 of the Biggest Misconceptions
E-A-T (Expertise, Authoritativeness, and Trustworthiness) is a concept Google first published in its 2014 edition of the Search Quality Guidelines. These guidelines are used during Google’s search quality evaluations, in…
15 SMS Marketing Trends Every Local Business Marketer Needs to Know
Is driving local traffic your number one goal? How about getting a 97% open rate and transforming your relationship with customers for the better? On October 13, I moderated a…
Google’s Quality Raters Guidelines Demystified for SEOs
Every SEO guide ventures to solve the mystery of Google’s algorithm. But what if Google had a document telling you how it wants its algorithm to behave? Google’s Quality Rater…
5 Essential Content Considerations For Holiday Shopping SEO Success
Analysts predict a strong holiday shopping season for retailers, with anticipated revenue increases of 7% to 9% over last year. According to Deloitte, holiday sales could top $1.3 trillion between…
5 Reasons Why SEO Matters for Your Startup Online Business
SEO is extremely crucial for any business, regardless of its size, sector or objective, for so many reasons. Firstly, your reputation and the size of your audience are strongly related.…
Top 10 Business Benefits Of Content Marketing
There is no disputing the popularity of content marketing among B2C and B2B marketers alike. Every day, consumers are inundated with text, image, audio, and video content via email, social…
WordPress Cache Plugin Exploit Affects +1 Million Websites
Popular WordPress plugin WP Fastest Cache plugin was discovered by Jetpack security researchers to have multiple vulnerabilities that could allow an attacker to assume full administrator privileges. The exploits affect…
How Google Analyzes Web Page Content and Weights It
Martin Splitt in a Duda webinar explained a concept called Centerpiece Annotation that discusses how Google analyzes content on a web page. I won’t reproduce the question because it’s somewhat…
Why Search Agencies Should Embrace the Adjacency of Email Marketing [Updated 2021]
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. I originally made this case back…
What Google’s Indexing Looks like From Discovery to Ranking
How a website renders is a part of the indexing queue and like the other parts has an impact on SEO and ranking. Google’s Martin Splitt explained in a webinar…
Instagram Lets Users Co-Author Content & Share Likes
Instagram is introducing a way for users to publish content together as a “collab.” Engagement signals earned from the collab are shared between each user. A Facebook representative confirms the…
PayPal Offers $45 Billion For Social Photo Sharing Network Pinterest
PayPal Holdings Inc. is looking to acquire social media company Pinterest Inc. for $45 billion, according to reports from both Reuters and Bloomberg (each of whom cites anonymous people familiar…
Google For Creators Is Here To Help Publishers Get Found & Make Money
Google announced the launch of ‘Google for Creators’ today in a post on The Keyword blog and on Twitter. Creator Advocate Paul Bakaus said, “Creators deserve a program that is…
3 Key Types of Link Building Metrics & How To Use Them Successfully
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – Department store mogul John Wanamaker It goes without saying that Wanamaker didn’t…
Why You Should Include Search Verticals in Your SEO Strategy
Vertical search is completely missing in some SEO strategies. It’s no surprise, really. Most keyword volume forecasting tools don’t distinguish which search vertical the search volume belongs to and most…
Checking Your Page Size for SEO: A Complete Guide
Today’s internet speeds are out of this world. According to Statista, the average fixed broadband download speed is 105.15 Mbps, and mobile is 55.95 Mbps. Even so, code bloat, glitches,…
IndexNow Elicits Mixed Reactions Including Skepticism
While major companies like Wix, Duda and Cloudflare announced enthusiastic adoption of the new open source IndexNow indexing protocol that promises instant indexing, it was also confronted with questions over…
Tracking Update Could Net Apple Billions In Search Ads Revenue
The privacy changes that came with the iOS14 rollout earlier this year have benefitted Apple by way of major gains in Search Ads market share, iPhone app downloads, and revenue,…
YouTube Announces Live Shopping and CTV Product Updates
At Advertising Week New York, Tara Walpert Levy, Google VP of Brand and Agency Solutions, announced the latest live shopping and CTV product updates from YouTube. These announcements provide a…
5 New Google Quality Rater Guidelines Updates & Why They Matter
Google announced five updates to its Search Quality Raters Guidelines (QRGs) today and issued an updated version of the document with a brief explanation of each one in its changelog.…
Performance as a Ranking Factor: State of the Web and CWV
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In part one of this series,…
How to Create a Winning Blog Content Strategy in 7 Steps
Among other things, a good blog can: Drive traffic to your business. Increase awareness of your brand and products. Bring new customers your way. Educate and nurture your customers and…
Instagram Adds More Demographic Insights For Businesses
Businesses on Instagram now have access to demographic data about the audiences that see and engage with their content. Previously, the demographic breakdown in Instagram Insights was limited to users…
Google Alerts Not Working, Here Are 3 Free Alternatives
Google Alerts is not working, the company advises. An issue has been identified that is in the process of being resolved. Exact details, such as the extent of the outage…
SEO for eCommerce: How To Choose Keywords for Your Online Store
Searching keywords for eCommerce is a task that goes far beyond using the most popular keyword research tools. In addition to the volume of searches or the competition, you should…