Adobe To Acquire Semrush In $1.9 Billion Cash Deal
Adobe and Semrush announced today that they have entered into a definitive agreement for Adobe to acquire Semrush in an all-cash transaction valued at approximately $1.9 billion. Adobe will pay…
The Knowns And Unknowns Of Structured Data Attribution
As marketers, we love a great funnel. It provides clarity on how our strategies are working. We have conversion rates and can track the customer journey from discovery through conversion.…
B2B Content Marketing Has Changed: Principles Of Good Strategy
This edited excerpt is from B2B Content Marketing Strategy by Devin Bramhall, ©2025, and is reproduced and adapted with permission from Kogan Page Ltd. Modern content strategy is no longer…
What It Means For SEO
A Cloudflare incident is returning 5xx responses for many sites and apps that sit behind its network, which means users and crawlers may be running into the same errors. From…
Google Brings Gemini 3 To Search’s AI Mode
Google has integrated Gemini 3 in Search’s AI Mode. This marks the first time Google has shipped a Gemini model to Search on its release date. Google AI Pro and…
The ChatGPT Traffic Playbook: How to Track, Measure, and Grow
In this guide, you’ll learn what makes ChatGPT traffic unique, how to track it in your analytics, and strategies to increase both direct and indirect visits from this AI assistant.…
Selling AI Search Strategies To Leadership Is About Risk
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! AI search visibility isn’t “too risky” to invest in for executives to buy-in. Selling AI search strategies to…
Google On Generic Top Level Domains For SEO
Google’s John Mueller answered a question about whether a generic Top Level Domain (gTLD) with a keyword in it offered any SEO advantage. His answer was in the context of…
The New Role of Local Search in Customer Experience
Ask yourself the following: Do you reply to reviews? Do you engage? Do you make the interaction feel personal? Do you follow through on your promises? Do you keep information…
Google Search Console Adds Custom Annotations To Reports
Google launched custom annotations in Search Console performance reports, giving you a way to add contextual notes directly to traffic data charts. The feature lets you mark specific dates with…
The Technical SEO Debt That Will Destroy Your AI Visibility
If you’re a CMO, I feel your pain. For years, decades even, brand visibility has largely been an SEO arms race against your competitors. And then along comes ChatGPT, Perplexity,…
Google Extends AI Travel Planning And Agentic Booking In Search
Google announced three AI-powered updates to Search that extend how users plan and book travel within AI Mode. The company is launching Canvas for travel planning on desktop, expanding Flight…
What SEOs Must Understand About AI’s Blind Spots
In the last two years, incidents have shown how large language model (LLM)-powered systems can cause measurable harm. Some businesses have lost a majority of their traffic overnight, and publishers…
Adding context to your Search Console data with custom annotations | Google Search Central Blog | Google for Developers
Monday, November 17, 2025 We’re always looking for new ways to help you understand your data and make smarter decisions when it comes to Google Search. That’s why we’re happy…
Server Security Scanner Vulnerability Affects Up To 56M Sites
A critical vulnerability was recently discovered in Imunify360 AV, a security scanner used by web hosting companies to protect over 56 million websites. An advisory by cybersecurity company Patchstack warns…
Why WordPress 6.9 Abilities API Is Consequential And Far-Reaching
WordPress 6.9, scheduled for release on December 2, 2025, is shipping with a new Abilities API that introduces a new system designed to make advanced AI-driven functionality possible for themes…
Overcoming Skepticism In Brand Mention And Link Building Campaigns
Successful link and brand mention building is strongly about overcoming skepticism and building relationships with the people behind the websites that you want to acquire a link or brand mention…
Secrets Of A Wildly Successful Website
Back in 2005 I intuited that there are wildly successful Internet enterprises that owed nothing to SEO. These successes intrigued me because they happened according to undocumented rules outside of…
Data Shows How AI Overviews Is Ranking Shopping Keywords
BrightEdge’s latest research shows that Google’s AI Overviews are now appearing in ways that reflect what BrightEdge describes as “deliberate, aggressive choices” about where AI shows up and where it…
Lazy Link Building Strategies That Work
I like coming up with novel approaches to link building. One way to brainstorm an approach is to reverse a common method. I created a couple of approaches to link…
Google Adds AI Shopping Tools Across Search, Gemini
Google is rolling out AI shopping updates across Search and the Gemini app, introducing conversational shopping and agentic features that automate price tracking and local inventory checks. The updates begin…
Is Google About To Go Full AI Mode?
AI search is rapidly changing the way people discover content and engage with brands. Logan Kilpatrick, Google’s lead product manager for AI products, suggested in an X (formerly Twitter) post…
How To Make Search Console Work Harder For You
TL;DR Search Console has some pretty severe limitations when it comes to storage, anonymized and incomplete data, and API limits. You can bypass a lot of these limitations and make…
PMax Expands, Clarity Now Mandatory & AI Max Data Debate
This week, the paid media world focused less on new tools and more on what’s changing beneath the surface. Google expanded Performance Max into a new channel and offered long-awaited…
Data: Translated Sites See 327% More Visibility in AI Overviews
Learn how translated sites can boost SEO effectiveness. Discover the benefits of multilingual visibility in AI Overviews. The post Data: Translated Sites See 327% More Visibility in AI Overviews appeared…
ChatGPT Outage Affects APIs And File Uploads
OpenAI is experiencing a widespread outage affecting two systems, APIs and ChatGPT. The outage has been ongoing for at least a half an hour as of publication date. ChatGPT API…
AI Shopping, GPT-5.1, And EU Pressure On Google
This week’s news in SEO brings changes and questions about control. Google’s shopping AI moved from showing where to buy to completing purchases directly. Google added structured data for merchant…
Google Defends Parasite SEO Crackdown As EU Opens Investigation
Google has defended its enforcement of site reputation abuse policies after the European Commission announced an investigation into whether the company unfairly demotes news publishers in search results. The company…
The Web’s Next Great Idea, Or Its Next Spam Magnet
At a recent conference, I was asked if llms.txt mattered. I’m personally not a fan, and we’ll get into why below. I listened to a friend who told me I…
A Round-up of All the Great Talks From MozCon New York 2025
Bianca challenged SEO’s obsession with traffic and introduced the “Heavy Hitters” framework for finding and protecting the URLs that convert, even when overall traffic drops. Key takeaways: Shift your reporting…