E-E-A-T Implementation for AI Search
Understanding E-E-A-T: The Cornerstone of Quality Content Google’s quality guidelines emphasize E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) as the framework for evaluating content quality, especially as AI-generated content becomes more common.…
Googler’s Deposition Offers View Of Google’s Ranking Systems
A Google engineer’s redacted testimony published online by the U.S. Justice Department offers a look inside Google’s ranking systems, offering an idea about Google’s quality scores and introduces a mysterious…
HTTP Status Codes Google Cares About (And Those It Ignores)
Google’s Search Relations team recently shared insights about how the search engine handles HTTP status codes during a “Search Off the Record” podcast. Gary Illyes and Martin Splitt from Google…
How Long Does It Take to Rank in Google? And How Old Are Top Ranking Pages?
Back in 2017, we conducted a study to answer a simple yet important question: How old are the top-ranking pages in Google? The results were eye-opening and became one of…
My 9 Top Picks Under $300
Managing PPC campaigns means juggling more than just keywords and budgets. From creative production and landing page optimization to fraud detection and competitor research, the marketer’s toolbox needs to be…
How Will The Tariffs Impact My PPC Campaigns?
Tariffs – and other international trade turbulence – tend to live in the operations or finance side of the house. In reality, these shifts disrupt marketing, media efficiency, and PPC…
How Referral Traffic Undermines Long-Term Brand Growth
Mordy Oberstein, a search marketing professional whom I hold in high esteem, recently shared the provocative idea that referral traffic is not a brand’s friend and that every brand, as…
AI Overview Links Share Single Position In Search Console
Google’s John Mueller has clarified that all links within AI Overviews (AIOs) share a single position in Google Search Console. SEO consultant Gianluca Fiorelli asked Mueller how Search Console tracks…
How To Make More Customers Click, Choose You
How do you turn local searches into real foot traffic? If your business relies on being found locally, clicks alone aren’t enough. You need future customers to choose you and…
Google Launches Generative AI Certification With Free Training
Google launches a generative AI certification with free training, focusing on Google’s tools. Is this credential worth adding to your resume? Google has launched a generative AI certification program. The…
Create Your Own ChatGPT Agent For On-Page SEO Audits
ChatGPT is more than just a prompting and response platform. You can send prompts to ask for help with SEO, but it becomes more powerful the moment that you make…
Top 50 Fastest-Growing EdTech Companies
The EdTech industry is expanding rapidly, with a global market projected to reach $354.71 billion this year. From AI tutors to classroom management platforms, both new startups and established players…
The Rise Of Privacy-First Search Engines
Google has long held a firm grip on the search engine landscape, but that dominant veneer is starting to show cracks. In recent months, regulatory scrutiny, public mistrust, and rising…
Top 40 Fastest-Growing Cybersecurity Companies
The cybersecurity industry is growing fast, with both new and established players competing for attention. Many new AI-led security innovations are also sweeping the market. Using Ahrefs’ website growth data,…
Say Hello to Your MozCon 2025 Speaker Lineup (So Far!)
This year, MozCon is hittin’ the road to bring you fun and SEO insights. We’re excited to announce that London’s lineup is swiftly taking shape, with six confirmed speakers. Keep…
How To Boost Google Discover Visibility: Ranking Signals That Win
This post was sponsored by RollerAds. The opinions expressed in this article are the sponsor’s own. Want more visibility in Google Discover? Not sure how to get into Google’s personalized…
The Data We’ve All Been Waiting For
One thing I need you to understand about the groundbreaking data I’m about to show you is that no one has ever done this kind of analysis before. Ever. To…
AI Overviews Have Doubled (25M AIOs Analyzed)
Lately, we’ve heard murmurings that Google’s March Core Update has led to an uptick in AI Overviews¹ ² This chimes with what we’re seeing in Ahrefs Brand Radar, our new…
How Do I Rebuild My Website After A Dispute With The Hosting Company?
The question today comes from Raoof, who asks: “I completely lost my website due to financial disputes with the hosting company. I have no backup and the only thing I…
How We Decide Which Marketing Ideas to Pursue
At any point, any marketing team has infinite ideas and opportunities. New technologies, channels, strategies, and tactics are constantly emerging. It’s impossible for any team to pursue every idea. What…
Regain Control of Search Visibility in the Age of AI
Trying to regain lost visibility in AI-powered search results? As AI Overviews and answer engines continue to reshape how search works, organic visibility can disappear overnight. If your traffic has…
U.S. Copyright Office Cites Legal Risk At Every Stage Of Generative AI
The United States Copyright Office released a pre-publication version of a report on the use of copyrighted materials for training generative AI, outlining a legal and factual case that identifies…
43% of AI Overviews Point Back To Google
New research shows that Google’s AI Overviews often link to Google, contributing to the walled garden effect that encourages users to stay longer on Google’s site. A study by SE…
AI & Search Brand Presence, Perception & Performance
As brands compete for market share across a whole range of AI platforms, each with its own way of presenting information, brands are on red alert. The three pillars of…
Google Updates Image SEO Best Practices: Use Consistent URLs
Google’s updated image SEO best practices recommend using consistent URLs for images across your site to preserve crawl budget. Google recommends using the same image URL across your site. Inconsistent…
Google Reminds That Hreflang Tags Are Hints, Not Directives
A recent exchange between SEO professional Neil McCarthy and Google Search Advocate John Mueller has highlighted how Google treats hreflang tags. McCarthy observed pages intended for Belgian French users (fr-be)…
Comparison For Google Ads Creatives
Every day, marketing teams face a crucial decision: Should they rely on Google’s built-in AI tools or invest in custom solutions for specific ad campaign tasks? I’ve watched this debate…
Is The SEO Job Market Undergoing A Major Shift?
Anecdotal reports and an SEO jobs study describe a search marketing industry undergoing profound changes, not only in the skills in demand but also in hiring practices that may be…
Inventory Management Tips For 2025
Anyone with experience selling on Amazon will tell you that the most important part of your business is making sure that you stay in stock. Inventory stockouts not only lose…
2025 Guide to a Successful Site Migration: How to Protect Your SEO and Grow in the Era of AI Search
Site migrations have always been one of the riskiest moments for organic search—but in 2025, the stakes have grown higher. Search isn’t just about rankings anymore. It’s about how you…