The Search Analytics API now supports hourly data | Google Search Central Blog | Google for Developers
The Search Analytics API now supports hourly data Stay organized with collections Save and categorize content based on your preferences. Wednesday, April 9, 2025 A few months ago, we announced…
Ecommerce PPC Challenges & Strategies For Second-Hand Retailers
The second-hand ecommerce sector is significant. The market for global resale apparel alone reached $227 billion in 2024 and is projected to hit $367 billion by 2029. This once traditional…
Why Search Marketing & Branding Need Each Other
I own a digital agency that has existed for 20 years and did branding until just two years ago. It wasn’t until we stopped doing branding that I came across…
How to Close the Gap Between SEO Recommendation and Execution
Struggling to turn SEO recommendations into results? Learn how clear communication and smart prioritization can bridge the gap and drive real impact. Source link
WordPress Contributor Cutbacks Cause Core Development To Stall
WordPress project leaders recently discussed how to proceed due to concern that organizations have dramatically cut back on the number of hours donated to contributing to WordPress. They decided that…
Google Merchant Center Updates: Changes For Online Sellers
Google is changing its Merchant Center rules. These updates will roll out in two phases and affect how sellers list products in Shopping ads and free listings. The changes impact…
Google Search Console Gets New Merchant Opportunities Report
Google Search Console’s new Merchant Opportunities Report lets retailers manage payment methods, ratings, and shipping policies. Google is renaming and enhancing the Search Console Shopping tab report. It’s now…
5 Smart Ways to Spy On Your Competitors’ Ads
Most marketers approach competitor analysis with the wrong mindset. They see a successful ad and think, “I should do exactly that!” This is a recipe for mediocrity. Competitors don’t always…
Humans Are Better At Writing Than AI In These Tasks
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! There is something ironic about trying to make AI content more human. But there’s also something exciting about…
How To Plan PPC Campaigns For SaaS Marketing
Planning a SaaS PPC strategy can be daunting. It often involves lengthy buying cycles, complex products to explain, and high competition. According to Gartner, B2B SaaS buyers spend 27% of…
Google Says Disavow Tool Not Part Of Normal Site Maintenance
Google’s John Mueller, at the Search Central NYC event, answered a question about what to do about toxic backlinks and responded with an overview of what goes on inside Google…
How To Write SEO Reports That Get Attention From Your CMO
We’ve all been there. You spend weeks optimizing content, fixing technical issues, and building quality links – only to have your client skim through your report and ask, “But how…
Google Chrome Adds New Tools For Better Mobile Testing
Chrome has added new DevTools features that help developers test website performance based on real-world data. Available in Chrome 134, these tools include CPU throttling calibration and other improvements that…
Shopify CEO’s Memo Marks A Pivotal Moment For AI In The Workplace
A memo by Shopify’s CEO Tobi Lütke sets a company-wide expectation for the use of AI not just throughout the company but also encourages employees to think about how their…
When To Choose Google Ads Vs. Meta Ads
Choosing between Google Ads and Meta Ads isn’t about which platform is better. It’s about which makes more sense for your goals, audience, and spend. As both platforms continue to…
Google Adds Image Search To AI Mode, Expands To More Users
Google AI mode now understands images, allowing you to upload photos and ask questions about them. AI Mode is rolling out to more people. Google has added image search capabilities…
Google Maps Gets An Upgrade To Combat Fake Reviews
Google has updated its AI systems for Maps and Business Profiles, which now use Gemini to identify risky profile edits and fake reviews. Gemini Finds Suspicious Profile Edits Google is…
GEO, LLMO, AEO… It’s All Just SEO
As a marketer, I want to know if there are specific things I should do to improve our LLM visibility that I am not currently doing as part of my…
Kinsta WordPress Updater Prevents Failed Plugin Updates
WordPress hosting provider Kinsta announced an automated plugin updater that detects and recovers from bad updates by rolling back the plugin to its previous state and preventing downtime from affecting…
Microsoft Launches Copilot Search in Bing
Microsoft launches Copilot Search in Bing, offering AI-powered summaries with clear links to sources for fast, conversational answers. Copilot Search is now available in Bing, combining AI summaries with traditional…
How to Track and Analyze Your AI Traffic
AI is already a pretty formidable new growth channel, driving brand interest through mentions and even direct product/service recommendations. But its value goes beyond just awareness—AI citations can also drive…
The Secret To Great Presentations? Connection Over Perfection
After speaking internationally for almost 20 years and reviewing professional presentations for speakers of all levels, from Search Engine Journal webinars to helping out my colleagues, I’ve developed a deep…
A Beginner’s Guide To Elementor Editor For WordPress
Elementor Editor is the world’s most popular WordPress page builder plugin. It currently has a market share of 17% and is used by 12% of all websites. It simplifies website…
Automattic Terminates 16% Of Workforce
Automattic announced that Matt Mullenweg is terminating 16% of Automattic employees, citing the need to increase productivity and the capacity to invest. The company is currently in a period of…
Studies Reveal Consumers Easily Detect AI-Generated Content
Two new studies reveal that most consumers can easily spot AI-generated content, both images and text, which may be more than marketers expected. The results suggest that brands should be…
How To Apply E-E-A-T To Your Site & Boost On-Page SEO
To crack down on misinformation in content and enforce quality guidelines, Google came up with the concept of experience, expertise, authoritativeness, and trustworthiness, or E-E-A-T (previously E-A-T). This emerged out…
Content Plan Template & How To Adapt It To Your Needs
Consistency is crucial when posting content to ensure your customers remain engaged with your business and its products. To maintain consistency, it’s essential to develop a structured posting schedule aligned…
What Marketers Need To Know About Micro Conversions In Google Ads
Micro conversions are among the most misunderstood – and underutilized – tools in a PPC marketer’s toolkit. While they don’t represent final goals like sales or leads, they can provide…
Google On Negative Authorship Signal And Mini-Site Reputation
At the recent Search Central Live NYC event, Danny Sullivan discussed what happens when a site begins publishing vastly different content on a site and how that may affect rankings,…
Google Explains SEO Impact Of Adding New Topics
Google’s Danny Sullivan discussed what happens when a website begins publishing content on a topic that’s different from the one in which it had gained a sitewide reputation. His comments…