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0.5% of Visitors Drove 12.1% of Signups
Search engines keep telling us traffic from AI search is better quality, but is it? At least for Ahrefs, this channel has the highest Conversion / Visit ratio. AI search…
10 Key Hurdles That CMOs Must Overcome In 2025 And Beyond
Right now, CMOs are navigating a fast-moving environment, marked by economic pressures, new technologies, and shifting consumer expectations. The pressure to demonstrate impact while adapting to new platforms, regulations, and…
Content Marketing Analytics, Without the Fluff
Figuring out if your content marketing works is really tough. Even though we have better analytics tools each year, it’s still hard to know exactly how our content leads to…
How To Weed Out Less Qualified Audiences From Your PPC Campaigns
To my fellow marketers, I first wrote this title in the summer of 2020, back when I thought, “Wow, surely things couldn’t get worse.” Needless to say, I was wrong.…
80% of Our AI Search Traffic Goes to Our Homepage, Product Pages, and Free Tools
For years, Google and Bing have told SEOs to focus on their users, create great content, and add unique insights. They’re saying the same thing for the AI era, but…
OpenAI Rolls Out Update To ChatGPT Search
OpenAI quietly updated ChatGPT search to improve search query understanding, provide more comprehensive answers, and better handle longer dialogs. What Changed In ChatGPT Search? OpenAI noted multiple improvements but they…
Google Launches Audio Overviews In Search Labs Test
Google has launched Audio Overviews, a new test feature in Search Labs. It creates audio summaries of search results using Google’s latest Gemini AI models. How Audio Overviews Work Audio…
How To Plan Your Content (With Template)
Marketers and business owners are spoiled for choice when it comes to the many social media platforms available for growing an online audience. From BlueSky to TikTok, LinkedIn to Patreon,…
44 AI Marketing Statistics for 2025
Get the week’s best marketing content From how content is created to how brands are appearing in search, AI is transforming modern marketing. Staying ahead and making great decisions on…
Google Search Team Explains The “It Depends” Response
Google’s Search Relations team has explained why their SEO advice often sounds vague or comes with conditions, such as “it depends.” In a recent Search Off the Record podcast, team…
How To Build AI Tools To Automate Your SEO Workflows [MozCon 2025 Speaker Series]
Marketers are under pressure to do more with less, but building your own tools isn’t as out of reach as it seems. When I started out, I didn’t want to…
Google CEO Sundar Pichai Discusses Fate Of The Human-Created Web
Google’s CEO, Sundar Pichai, responded to concerns about the impact of recent changes in Search and was repeatedly asked to clarify his position on the web ecosystem and how it…
Google Retires 7 Structured Data Features To Streamline Search Results
Google retires seven structured data features including Book Actions, Course Info, and Claim Review to streamline search results. Rankings unaffected. Google is removing seven structured data features from search results.…
Google Outage Disrupts Lens, Discover, & Voice Search Results
Google has confirmed an ongoing disruption that is preventing some results from appearing in Google Lens, Discover, and Voice Search. According to the company’s Search Status Dashboard, the incident began…
Simplifying the search results page | Google Search Central Blog | Google for Developers
Simplifying the search results page Stay organized with collections Save and categorize content based on your preferences. June 12, 2025 As part of our ongoing efforts to simplify the Google…
What’s The Value Of Regular PPC Audits & How To Do Them Well
Regular audits are one of the foundational workflows in any paid media strategy. Whether you’re investigating account anomalies, evaluating growth opportunities, or preparing to transition strategies or vendors, audits are…
86% of Top Mentioned Sources Are Not Shared Across ChatGPT, Perplexity, and AI Overviews
Good content is good content, and top websites are top websites. These things don’t change. However, biases in the training data and partnerships can change which sources are mentioned by…
The Truth About LLM Hallucinations With Barry Adams
The launch of ChatGPT blew apart the search industry, and the last few years have seen more and more AI integration into search engine results pages. In an attempt to…
How To Use AI To Save Time On Hosting Maintenance
This post was sponsored by Cloudways. The opinions expressed in this article are the sponsor’s own. Have you ever woken up to a 3 AM client website panic? Did your…
Google Removes Robots.txt Guidance For Blocking Auto-Translated Pages
Google removes robots.txt guidance for blocking auto-translated pages. This change aligns Google’s technical documents with its spam policies. Google removed guidance advising websites to block auto-translated pages via robots.txt. …
The 10 Most Mentioned Domains for ChatGPT, Perplexity, and AI Overviews Across 78.6M Searches
Get the week’s best marketing content I wanted to know which websites are mentioned the most often in AI Assistants. This should give some indication of which sites are being…
Is Google About To Bury Your Website?
The new AI Mode is rewriting the rules of search. Are you ready? Google’s AI-generated answers are starting to dominate the SERPs, pushing traditional results further down the page. If…
Marketers Using AI Publish 42% More Content [+ New Research Report]
We surveyed 879 marketers to understand how generative AI is changing content marketing: the workflows, the costs, the results…and the risks. In this article, we’re looking specifically at AI’s impact…
Paid Media Reporting For Ecommerce: Navigating Attribution Across Paid
Global advertising expenditure has surpassed the $1 trillion mark for the first time. Digital advertising continues to dominate this growth, with digital channels encompassing search and social media forecast to…
First Thoughts & Survival Strategies
The new AI Mode tab in Google’s results, currently only active in the U.S., enables users to get an AI-generated answer to their query. You can ask a detailed question…
Why’s GA4 Reporting Higher Traffic Than GSC?
Today’s question centers on the differences in Google Analytics 4 and Google Search Console measurement: “I’m reaching out for help with a puzzling issue in Google Analytics 4 (GA4). We’ve…
Brand and SEO Sitting on a Tree: K-I-S-S-I-N-G [Mozcon 2025 Speaker Series]
I’m sharing a framework to help you align your brand and SEO, ensuring your presence is consistent and ready for how search works today and where it’s heading. Here’s what…
Google Offers Voluntary Buyouts To Core U.S. Teams Amid AI Push
Google is offering voluntary buyouts to employees across several of its core U.S.-based teams, including Search, Ads, engineering, marketing, and research. The offer provides eligible employees with at least 14…
YouTube Begins Showing Posts In The Shorts Feed
YouTube has announced that Posts will now appear in the Shorts feed. This change allows users to see and interact with Posts while watching short videos. How the Feature Works…
Google Shows Why Rankings Collapsed After Domain Migration
Google’s John Mueller used a clever technique to show the publisher of an educational site how to diagnose their search performance issues, which were apparently triggered by a domain migration…