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Google Disputes News That Search Engine Use Is Falling
Google took the unusual step of issuing a response to news reports that AI search engines and chatbots were causing a decline in traditional search engine use, directly contradicting testimony…
How to Calculate, Use, And Improve It
Share of search (SoS) is the percentage of all brand-name searches in your market that mention your brand. To find it, count how many times people searched for your brand…
Apple May Add AI Search Engines to Safari As Google Use Drops
Apple is reportedly planning to redesign Safari to focus on AI search engines. According to recent testimony in the Google antitrust case, this comes as the company prepares for possible…
PPC Keyword Research for Google Ads: A First-Timer’s Guide
PPC keyword research is the process of finding the exact words or phrases people type into Google when they’re looking for something related to your product or service. It helps…
ChatGPT Leads AI Search Race While Google & Others Slip, Data Shows
ChatGPT leads the AI search race with an 80.1% market share, according to fresh data from Similarweb. Over the last six months, OpenAI’s tool has maintained a strong lead despite…
Factors To Consider When Implementing Schema Markup At Scale
Organizations adopting schema markup at scale often see a boost in non-branded search queries, signaling broader topic authority and improved discoverability. It has also become a powerful answer to a…
Internal Silos Are An Overlooked Problem That Can Hurt Search Performance
Sometimes, SEO success isn’t about technical factors, content, or backlinks – or even about adapting to the changes prompted by AI. Many times, companies unknowingly have their SEO investments or…
How To Implement Faceted Navigation Without Hurting Crawl Efficiency
This week’s question tackles the potential SEO fallouts when implementing faceted navigation: “How can ecommerce sites implement SEO-friendly faceted navigation without hurting crawl efficiency or creating index bloat?” Faceted navigation…
Google Launches AI Max for Search Campaigns
Google Ads has announced a major update to Search campaigns. The new AI Max campaign setting will roll out globally in beta starting later this month. Per Google’s announcement, advertisers…
WordPress WooCommerce Bug Causing Sites To Crash
A WordPress bug is causing WooCommerce sites to display a fatal error, crashing ecommerce sites. The problem originates from a single line of code. A workaround has been created. The…
Testing Google’s Post-AIO Traffic Claims
Last week, in Part 1 (find it here), we examined whether Google’s AI Overviews are actually changing how people use Search. The data revealed that while users visit Google more…
Users Make 10 Clicks Before Leaving
New data shows Google keeps users on its site longer. Visitors now make 10 clicks on Google’s site before leaving for another website. This finding comes from a 13-month study…
Google’s Updated Raters Guidelines Target Fake EEAT Content
A major update to Google’s Search Quality Raters Guidelines (QRG) clarifies and expands on multiple forms of deception that Google wants its quality raters to identify. This change continues the…
Google Shares Insight About Time-Based Search Operators
Google’s Search Liaison explained limitations in Google’s ability to return web pages from a prior date, also noting that date-based advanced search operators are still in beta. He provided one…
Breaking Into New Markets With PPC: Key Considerations
Google Ads dominates the global PPC market with advertising revenue surpassing $265 billion in 2024. Paid search is self-serving and fast to deploy. But as simple as it appears, the…
Proven Strategies For Sustainable Relationships
The reality of working in B2B today is that tried-and-tested tactics are no longer as effective for engaging buyers. Buyers are independent, defensive, and prefer independent research before reaching out…
The 8 Most Important PPC KPIs You Should Be Tracking
If you’re still measuring your PPC success based on click-through rate and impressions alone, you’re about to be left behind. The role of paid media has changed – and not…
Server-Side vs. Client-Side Rendering: What Google Recommends
In an interview with Kenichi Suzuki from Faber Company Inc., Google Developer Advocate Martin Splitt recently shared key information about JavaScript rendering, server-side vs. client-side rendering, and structured data. The…
Yelp Vs. Google Antitrust Case Survives First Big Test
Yelp’s antitrust case against Google just survived a critical test. While a judge tossed several claims, she allowed Yelp’s core challenge – focused on Google’s alleged monopoly in local search…
connecting your website and app | Google Search Central Blog | Google for Developers
App deep links: connecting your website and app Stay organized with collections Save and categorize content based on your preferences. Friday, May 2, 2025 Since 2013, Search has recognized the…
What It Means For Digital Marketing And SEO
Reddit’s first-quarter 2025 earnings report shows strong growth in traffic and user engagement, particularly among logged-out users. Although the announcement and shareholder letter did not mention search engines or the…
SEO Rockstar Names 7 SEO Fundamentals To Win In AI Search
Todd Friesen, one of the most experienced digital marketers in our industry, recently posted on LinkedIn that the core fundamentals that apply to traditional search engines work exactly the same…
How CMOs Can Tell Stories To Manage Change [Case Study]
Chief marketing officers should evaluate and synthesize success stories to learn from past marketing efforts, identify repeatable strategies, and demonstrate the return on investment (ROI) of their work to stakeholders.…
Google Is Launching Search Central Deep Dive Events
Google announced via their Search Off the Record podcast that they are launching a multi-day conference series to enable in-depth workshops on SEO topics that matter. The series is launching…
Google Expands AIO Coverage In Select Industries
BrightEdge Generative Parser™ detected an expansion of AI Overviews beginning April 25th, covering a larger quantity of entertainment and travel search queries, with noteworthy growth in insurance, B2B technology and…
What Is Generative Engine Optimization [Tips & Workflows To Do It]
Getting cited in generative engines doesn’t follow the same playbook as SEO. In fact, some tactics that work in traditional search won’t help your visibility in ChatGPT, Gemini, and Perplexity.…
33% of Google Users Stuck with Bing After a Two-Week Trial: Study
A study found that 33% of Google users continued to use Bing after trying it for two weeks. This challenges the prevailing notion about search engine preferences and Google’s market…
Google Lighthouse To Undergo Major Audit Overhaul: What To Know
Google announced plans to revamp Lighthouse’s performance audits. The new version will match the recently launched insights in Chrome DevTools’ Performance panel. This shift will alter how performance data is…
Google AI Mode Exits Waitlist, Now Available To All US Users
Google has removed the waitlist for AI Mode in Search. This Gemini-powered search tool is now available to all US users. The update introduces new features, including visual cards for…
Should We Optimize For Keywords With High Search Volume Or Competition?
In this week’s Ask An SEO, Chandrika asks: “What are the important points to consider when doing keyword research for SEO using Google Keyword Planner? Should we focus on keywords…