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What It Takes To Stay On Top Of Local Search In 2025
Is AI Changing How Local Customers Find You? If your clients rely on local search to drive business, the landscape is shifting faster than ever. AI-driven updates are changing how…
Google Patent On Using Contextual Signals Beyond Query Semantics
A patent recently filed by Google outlines how an AI assistant may use at least five real-world contextual signals, including identifying related intents, to influence answers and generate natural dialog.…
How Can I Improve The Visibility Of My Category Pages?
This week’s Ask an SEO question comes from a medium-sized ecommerce site manager who’s run up against a common problem: “Our product pages rank well, but our category pages rarely…
New AI-Assisted Managed WordPress Hosting For Ecommerce
Bluehost announced two competitively priced managed WordPress ecommerce hosting solutions that make it easy for content creators and ecommerce stores to get online with WordPress and start accepting orders. Both…
WordPress Unpauses Development But Has It Run Out Of Time?
Automattic announced that it is reversing its four-month pause in WordPress development and will return to focusing on the WordPress core, Gutenberg, and other projects. The pause in contributions came…
Google Search Console Fails to Report Half Of All Search Queries
New research from ZipTie reveals an issue with Google Search Console. The study indicates that approximately 50% of search queries driving traffic to websites never appear in GSC reports. This…
WordPress Finally Takes Steps To Integrate AI
WordPress announced the formation of an AI Team that will focus on coordinating the development and integration of AI within the WordPress core. The team is to function similarly to…
Google Is Stealing Your International Search Traffic With Automated Translations
Since the March Core update, there’s been a huge increase in Google’s efforts to automatically translate English-language webpages into other languages. The catch? These newly translated pages are hosted on…
Google Is Stealing Your International Search Traffic With Automated Translations
Since the March Core update, there’s been a huge increase in Google’s efforts to automatically translate English-language webpages into other languages. The catch? These newly translated pages are hosted on…
Good SEO Plus Lazy Marketing Won’t Cut It Anymore
SEO is a playground for creative, scrappy problem-solvers. But today, it’s often reduced to a formula: plug keywords into an AI tool. Run a cookie-cutter checklist to create content. Build…
How To Create An SEO Roadmap That Actually Drives Results
Many companies approach SEO reactively – chasing rankings, responding to algorithm updates, being distracted by AI, or focusing on quick wins – without a long-term plan. But successful SEO strategies…
How CMOs Can Use Conversion Tracking & Attribution For Smarter Paid Media Strategy
For chief marketing officers of retail brands and businesses, knowing which channels and campaigns deserve the marketing budget can directly impact the success and length of their tenure. But in…
How To Launch, Grow, and Scale a Community That Supports Your Brand [MozCon 2025 Speaker Series]
Here’s what I’ll cover in my MozCon talk: Social listening before you build Before you build anything, you need to listen. Find the corners of the internet where your audience…
The Accessibility Advantage in SEO
The key thing to remember is that small changes do make a big difference, and steady progress is far more important than perfection. It’s easy to get started, but here…
How To Use LLMs For 301 Redirects At Scale
Redirects are essential to every website’s maintenance, and managing redirects becomes really challenging when SEO pros deal with websites containing millions of pages. Examples of situations where you may need…
Almost Half of Google Searches Are Branded. Here’s Why That Matters
When most marketers think about SEO, they jump straight to keywords like “best running shoes” or “how to do ”. Non-branded, high-intent, top-of-funnel stuff. But our latest study might surprise…
Why It Matters More Than Ever
Reddit Karma has evolved far beyond a simple upvote tally. It plays a central role in how content spreads, how trust is earned, and how visibility is gained, especially for…
Google Lens Integration For YouTube Shorts: Search Within Videos
Google has integrated Lens into YouTube Shorts. Now, you can search for items you see in videos directly from your phone. How The New Feature Works Here’s how to use…
Clicks Don’t Pay the Bills: Use This Audit Framework To Prove Content Revenue [Mozcon 2025 Speaker Series]
Vanity metrics are frustrating because they don’t treat SEO like a profit-and-loss function, where each page has to earn its keep. Recently, I was working on an enterprise e-commerce site…
Google’s Query Fan-Out Patent: Thematic Search
A patent that Google filed in December 2024 presents a close match to the Query Fan-Out technique that Google’s AI Mode uses. The patent, called Thematic Search, offers an idea…
Google’s Gary Illyes Warns AI Agents Will Create Web Congestion
A Google engineer has warned that AI agents and automated bots will soon flood the internet with traffic. Gary Illyes, who works on Google’s Search Relations team, said “everyone and…
Database Speed Beats Page Count For Crawl Budget
Google has confirmed that most websites still don’t need to worry about crawl budget unless they have over one million pages. However, there’s a twist. Google Search Relations team member…
Google Discover, AI Mode, And What It Means For Publishers: Interview With John Shehata
With the introduction of AI Overviews and ongoing Google updates, it’s been a challenging few years for news publishers, and the announcement that Google Discover will now appear on desktop…
How Do We Shift Google From Our Old Brand Name to Our New One?
The question for this edition of Ask An SEO comes from a reader who’s trying to make their rebrand stick in search: “Our company recently went through a rebrand with…
Google Fixes AI Mode Traffic Attribution Bug
Google has fixed a bug that caused AI Mode search traffic to be reported as “direct traffic” instead of “organic traffic” in Google Analytics. The problem started last week. Google…
Google’s CEO Says AI Overviews Website Referrals Are Increasing
Google’s Sundar Pichai said in an interview that AI Overviews sends more traffic to a wider set of websites, insisting that Google cares about the web ecosystem and that he…
Is SEO Still Relevant In The AI Era? New Research Says Yes
New research analyzing 25,000 user searches found that websites ranked #1 on Google appear in AI search answers 25% of the time. This data demonstrates that traditional SEO remains relevant,…
How To Optimize For AI-Driven Search Features
Search is changing. I hate saying that (again) because it feels cliche at this point. But, cliche or not, it is true and it is seismic. With the rollout of…
The Overlooked Traffic Drop Caused by AI Overviews
If your rankings are stable but your clicks are fading, AI Overviews could be the reason. These AI-powered summaries now show up on nearly half of Google searches. While they…
Should We Stop Creating Informational Content?
Startups would hit Series B and invest heavily in building content moats with aggressive velocity. I worked with content teams publishing an average of 100 blog posts monthly, with 40-50…