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Google has launched Meridian, an open-source marketing mix model (MMM) that helps marketers improve their advertising budgets. It uses Bayesian causal inference methods to offer better insights into online and…

Let’s think through a hypothetical purchase journey. An individual is in the market for an air purifier, and she starts off by searching for in Google. Your ad shows up…

Many SEO agency owners have a vision of growing their business, building a model that drives recurring revenue without having to sacrifice their time, energy, or sanity. Unfortunately, many agency…

Write a summary for this article using no more than 20 words that would be suitable for a news publication A new report shows that AI Overviews (AIOs) in Google’s…

Google’s John Mueller shared Jeffrey Zeldman’s Bluesky post reminding publishers and SEOs of proper alt text usage, including a link to the W3C decision tree for guidance. The most important…

Search Engine Journal spoke with Paula Ximena Mejia, VP of Enterprise Marketing at Wix, about building high-performing enterprise marketing teams. She shared actionable strategies to achieve marketing goals and identify…

Perplexity AI has integrated the new Chinese DeepSeek AI model into their offerings, allowing their Pro level users to use DeepSeek for their Perplexity AI research. Some in the public…

Advertising can pull your company forward like an 18 wheeler, but it can also create a risky dependency that backfires when you need to reduce budgets or reduce advertising spend.…

This edited extract is from Digital Branding by Daniel Rowles ©2025 and is reproduced and adapted with permission from Kogan Page Ltd. If you could only get a feel for…

Imagine running campaigns that adjust bids perfectly for every auction, targeting the right user at the right moment. That’s the promise of Smart Bidding in Google Ads. For PPC marketers,…

In a recent video interview, YouTube Liaison René Ritchie spoke with Todd Beaupré, YouTube’s Senior Director of Growth & Discovery, to discuss the platform’s recommendation system functions and what creators…

DeepSeek-R1 is a new AI reasoning model from the Chinese company DeepSeek. Released on January 20, it offers a cost-effective alternative to ChatGPT. 🚀 DeepSeek-R1 is here! ⚡ Performance on…

The last year has been quite eventful within the WordPress ecosystem, marked by discussions and disputes that have prompted some to question the long-term sustainability of the platform and consider…

Voice search is increasingly important and optimizing for voice search is essential for businesses to stay competitive in today’s SEO market. In the US and UK, 28% of consumers claim…

Your WordPress theme encapsulates your brand and helps provide a good user experience. But people often forget about the search engine optimization aspect of it. A WordPress theme that isn’t…

Google has released its first major update to the Search Quality Rater Guidelines since March. Human evaluators use the Search Quality Rater Guidelines (PDF link) to assess the quality of…

Marketing jobs are increasing, and many professionals are satisfied with their roles. However, rapid changes in technology and work environments pose new challenges. The LinkedIn Marketing Jobs Outlook report offers…

A legal document filed in federal court formally notifies that Automattic and Matt Mullenweg have added new representation, a lawyer who has previously represented Meta and Facebook. The new documentation…

Creating content for your audience involves much more than sprinkling the right keywords throughout your website. To truly resonate with potential customers and drive conversions, you need to understand your…

Big news from Meta: Threads, the platform everyone rushed to last summer, is officially testing ads. In its announcement today, Threads is launching an image ads test with select brands…

Short-form videos are no longer a passing trend – they are here to stay. Short clips on platforms like TikTok, Instagram Reels, and YouTube Shorts have taken over our feeds…

Google’s John Mueller shared his insights on how to approach SEO for AI Search in an interview published on YouTube. The discussion also touched on what SEOs should do in…

WordPress Multisite is a feature for managing the structure and multiple sites from a single WordPress installation. In this article, I’ll share the step-by-step approach to creating a new WordPress…

This past year was a big one for SEO, with major changes in how Google ranks content. According to SISTRIX’s latest IndexWatch report, the year’s biggest winners were platforms focused…

Balancing brand and performance marketing has nothing to do with giving each side its amount of time in the limelight. There’s no magic harmony you’re going to create that delivers…

An SEO playbook acts as a guide for creating, executing, and sustaining effective SEO strategies. It ensures that all participants, from marketers to developers, adhere to a unified and methodical…

Google Ads updates Performance Max with advanced controls, improved reporting, and smarter targeting to optimize campaign performance. Advertisers get more control over AI with new targeting and exclusion tools. Improved…