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How to Measure Brand Awareness in 2025 (AKA the Year of the Brand)
Brand awareness is one of the “fuzziest” growth channels. And when things get fuzzy, you need concrete ways to prove your time and investment is paying off. Below I’ve laid…
Perplexity AI Deploys Chinese DeepSeek AI Model
Perplexity AI has integrated the new Chinese DeepSeek AI model into their offerings, allowing their Pro level users to use DeepSeek for their Perplexity AI research. Some in the public…
How To Create Marketing Resilience
Advertising can pull your company forward like an 18 wheeler, but it can also create a risky dependency that backfires when you need to reduce budgets or reduce advertising spend.…
How Digital Has Changed Branding
This edited extract is from Digital Branding by Daniel Rowles ©2025 and is reproduced and adapted with permission from Kogan Page Ltd. If you could only get a feel for…
Smart Bidding In Google Ads: An In-Depth Guide
Imagine running campaigns that adjust bids perfectly for every auction, targeting the right user at the right moment. That’s the promise of Smart Bidding in Google Ads. For PPC marketers,…
How YouTube’s Recommendation System Works In 2025
In a recent video interview, YouTube Liaison René Ritchie spoke with Todd Beaupré, YouTube’s Senior Director of Growth & Discovery, to discuss the platform’s recommendation system functions and what creators…
The Open-Source AI Challenging ChatGPT
DeepSeek-R1 is a new AI reasoning model from the Chinese company DeepSeek. Released on January 20, it offers a cost-effective alternative to ChatGPT. 🚀 DeepSeek-R1 is here! ⚡ Performance on…
Should You Still Use WordPress?
The last year has been quite eventful within the WordPress ecosystem, marked by discussions and disputes that have prompted some to question the long-term sustainability of the platform and consider…
Bidding on Branded Terms Increases Clicks by 18.3%
Get the week’s best marketing content We ran this study to find out if running paid ads cannibalize organic traffic or not. Most SEOs are against bidding on branded terms…
8 Practical Tips For Businesses
Voice search is increasingly important and optimizing for voice search is essential for businesses to stay competitive in today’s SEO market. In the US and UK, 28% of consumers claim…
How to Choose the Best WordPress Theme for SEO
Your WordPress theme encapsulates your brand and helps provide a good user experience. But people often forget about the search engine optimization aspect of it. A WordPress theme that isn’t…
Google Updates Search Quality Rater Guidelines: What To Know
Google has released its first major update to the Search Quality Rater Guidelines since March. Human evaluators use the Search Quality Rater Guidelines (PDF link) to assess the quality of…
LinkedIn Report Reveals Most In-Demand Marketing Skills
Marketing jobs are increasing, and many professionals are satisfied with their roles. However, rapid changes in technology and work environments pose new challenges. The LinkedIn Marketing Jobs Outlook report offers…
Matt Mullenweg Hires New Lawyer In Fight Against WP Engine
A legal document filed in federal court formally notifies that Automattic and Matt Mullenweg have added new representation, a lawyer who has previously represented Meta and Facebook. The new documentation…
Top SEO Tips for 2025 — Whiteboard Friday
With the new year underway, you may be wondering what strategies you should implement for maximum SEO success in 2025. Chima’s got you covered! In this week’s episode of Whiteboard…
How To Write Content For Each Stage Of Your Sales Funnel
Creating content for your audience involves much more than sprinkling the right keywords throughout your website. To truly resonate with potential customers and drive conversions, you need to understand your…
Meta Threads Takes the Next Step By Launching Ads
Big news from Meta: Threads, the platform everyone rushed to last summer, is officially testing ads. In its announcement today, Threads is launching an image ads test with select brands…
The Future Of Engagement In Social Media
Short-form videos are no longer a passing trend – they are here to stay. Short clips on platforms like TikTok, Instagram Reels, and YouTube Shorts have taken over our feeds…
Google Shares Insight On SEO For AI Overviews
Google’s John Mueller shared his insights on how to approach SEO for AI Search in an interview published on YouTube. The discussion also touched on what SEOs should do in…
How Use WordPress Multisite To Create a Website Subdirectory
WordPress Multisite is a feature for managing the structure and multiple sites from a single WordPress installation. In this article, I’ll share the step-by-step approach to creating a new WordPress…
Does Google Favor UGC? Reddit Leads In Search Growth [STUDY]
This past year was a big one for SEO, with major changes in how Google ranks content. According to SISTRIX’s latest IndexWatch report, the year’s biggest winners were platforms focused…
Brand Performance Unlocked: Advanced Strategies for SEO and Marketing Synergy
Balancing brand and performance marketing has nothing to do with giving each side its amount of time in the limelight. There’s no magic harmony you’re going to create that delivers…
Why Your SEO Playbooks Need To Collaborate With Sales And Brand Teams
An SEO playbook acts as a guide for creating, executing, and sustaining effective SEO strategies. It ensures that all participants, from marketers to developers, adhere to a unified and methodical…
Google Ads Introduces Advanced Targeting For Performance Max
Google Ads updates Performance Max with advanced controls, improved reporting, and smarter targeting to optimize campaign performance. Advertisers get more control over AI with new targeting and exclusion tools. Improved…
Google Drops Breadcrumbs From Mobile Search Results
Google removes breadcrumbs from mobile search results, simplifying URLs to show only domains while keeping breadcrumbs on desktop. Google removed breadcrumbs from mobile search results. Only the domain will show…
Data On Fastest Growing Sites Yields Surprising Insights
The competitive research tool similarweb released its Digital 100 list of sites with the largest growth in traffic, providing insights into what’s driving traffic growth across various informational and shopping…
Everything You Need To Know
Google has continued evolving its ad targeting systems, emphasizing AI-driven, intent-based matching that connects ads to user searches more flexibly. With this shift, Google Ads aims to give advertisers a…
Google Expands AI Overviews In Circle To Search
Google is rolling out updates to the “Circle to Search” tool, making it more helpful for marketers, businesses, and Android users. Circle to Search lets you circle, scribble, or tap…
SEOs Are Recommending Structured Data For AI Search… Why?
A post on LinkedIn questioned the idea that Schema.org structured data has an impact on what a large language model outputs. Apparently there are some SEOs who are recommending structured…
Here’s What It Means For Marketers
Google is starting to roll out an AI-based Q&A feature to Google Business Profiles (GBP) on Google Maps for mobile. This feature will very likely replace Google Q&A, which has…