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How To Run A Live Youtube Show To An International Audience And Gain Traction
YouTube has more than 2.5 billion users, and it is the second most popular social media network worldwide. Yet, only some marketers are making use of this platform. A recent…
Ahrefs’ $29 Starter plan – what’s included and how it compares
Get the week’s best marketing content If you haven’t heard yet, we’ve launched a new plan at Ahrefs. Meet our Starter plan: a $29/month offering that’s great for SEO beginners…
How To Consider The 4 Ps Of Marketing In Ecommerce & Paid Media
The 4 Ps of marketing. Marketing mix. Marketing fundamentals. Whatever you call them, these elements determine your luck at the high-stakes table of e-commerce: Product. Price. Place. Promotion. Get these…
What Is Largest Contentful Paint: An Easy Explanation
Largest Contentful Paint (LCP) is a Google user experience metric integrated into ranking systems in 2021. LCP is one of the three Core Web Vitals (CWV) metrics that track technical…
WordPress Insiders Discuss WordPress Stagnation
A recent webinar featuring WordPress executives from Automattic and Elementor, along with developers and Joost de Valk, discussed the stagnation in WordPress growth, exploring the causes and potential solutions. Stagnation…
Your Marketing Ecosystem’s Impact on SEO — Whiteboard Friday
Third-party, this is one of my favorites as someone who works in local SEO. So we’re always looking for opportunities for our clients to get partnerships because building your like…
Vulnerabilities in Two ThemeForest WordPress Themes, 500k+ Sold
A vulnerability advisory was issued about two WordPress themes found on ThemeForest that could allow a hacker to delete arbitrary files and inject malicious scripts into a website. Two WordPress…
Google’s New Support For AVIF Images May Boost SEO
Google announced that images in the AVIF file format will now be eligible to be shown in Google Search and Google Images, including all platforms that surface Google Search data.…
Supporting AVIF in Google Search | Google Search Central Blog | Google for Developers
Friday, August 30, 2024 Over the recent years, AVIF has become one of the most commonly used image formats on the web. We’re happy to announce that AVIF is now…
Yelp Sues Google Over Local Search Dominance
Yelp has filed an antitrust lawsuit against Google in federal court in San Francisco. The suit alleges that Google has illegally leveraged its monopoly in general search to dominate the…
15 Project Management Tools For SEO Professionals
SEO professionals know that staying organized is key to success. With campaigns getting more complex, the right project management tool can make or break your productivity. This article examines various…
Build a Search Intent Dashboard to Unlock Better Opportunities
This dashboard is now a Swiss Army knife of data that allows you to slice and dice to your heart’s content. Below are a couple of examples of how I…
5 SEO Insights About Outbound Links
Outbound have traditionally been considered a ranking or relevance related factor but those ideas are outdated now that search engines use AI for spam detection and the ranking process. It’s…
How Google’s New Gemini Gems AI Experts Can Boost SEO
Google announced a new feature for Gemini AI called Gems that are pre-defined specialized experts to help users code, coach, create content, brainstorm and handle other tasks. Gems will soon…
Google Gemini Now Accessible From Chrome Address Bar
Google integrates Gemini AI into Chrome’s address bar, expanding user access to AI assistance while web browsing. Chrome now integrates Gemini AI in the address bar. You can access Gemini…
CMOs Called Out For Reliance On AI Content For SEO
Eli Schwartz, Author of Product-Led SEO, started a discussion on LinkedIn about there being too many CMOs (Chief Marketing Officers) who believe that AI written content is an SEO strategy.…
Google Debunks Outbound Links For SEO
Google’s John Mueller debunked the common recommendation that it’s good to link out to other websites for SEO and ranking benefits. Canonical SEO The word canonical (in the context of…
Here’s How You Can Outsource SEO Easily and Effectively (+ Best Practices)
Struggling to find time for essential SEO tasks? Outsourcing SEO might be the solution. Outsourcing SEO allows you to leverage expert knowledge and free up time for other critical aspects…
Google Relaunches AI Image Creation With New Safeguards
Google relaunches AI image generation with enhanced safeguards, addressing past issues. New Imagen 3 model offers improved quality. Google relaunches AI image generation with improved quality and safeguards. New model…
I Disavowed “Toxic Backlinks”: Here’s What Happened
On July 26th 2024, I exported all “toxic” and “potentially toxic” backlinks to three of our blog posts from a well-known SEO tool. There were 129 URLs in total, which…
11 Ways To Do SEO Content Research Beyond Competitor Analysis
Early SEO milestones might be easy, but scaling the results needs an upgraded approach. What could that look like? Like startups that come up with a solid niche idea and…
How To Find The Right Long-tail Keywords For Articles
This week’s Ask An SEO question comes from Carrazana in Cuba, who asks: “How do you find the right, long-tail keywords for articles? I can not find the right keywords…
ChatGPT Outage Crashes Service For OpenAI
ChatGPT is experiencing a noticeable outage that is apparently reaching a critical point where it’s become highly noticeable. The current outage is a part of a series of outages that…
Google Rolls Out Tag Diagnostics Tool To Improve Data Quality
Google introduces Tag Diagnostics tool to help advertisers improve ad measurement accuracy and compliance across its platforms. Google has introduced a new Tag Diagnostics tool. The tool provides enhanced insights…
Google Introduces New Consent Management Tools For Advertisers
Google has announced changes to its consent management tools to address the challenges advertisers face with evolving privacy regulations. According to Google’s Ads Liaison, Ginny Marvin, the new integrated Consent…
Google Shows 7 Hidden Features in Google Trends
Google published a video tutorial with seven tips for using Google Trends to research and share keyword and topic data. The tutorial shows how to find hidden filters and search…
WordPress Elementor Widgets Add-On Vulnerability
A WordPress plugin add-on for the popular Elementor page builder recently patched a vulnerability affecting over 200,000 installations. The exploit, found in the Jeg Elementor Kit plugin, allows authenticated attackers…
Google Says If Internal Nofollow Links Send A Quality Signal
Google’s Martin Splitt answered a question about whether internal nofollow links and noindex meta robots directives send the wrong signal to Google that the website is low quality. Nofollow Link…
Is Value-Based Bidding Your Ticket To Higher Quality Leads?
For lead gen marketers, we know it’s not just about generating leads; it’s about attracting the right leads – those that are most likely to convert into valuable customers. Value-based…
Google Business Profile Video Verification Best Practices
Google Business Profiles (GBP) are one of the best ways for a local merchant to get online exposure. But before your GBP becomes visible to the public, you must verify…