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Top 10 Emotionally Engaging Holiday Ads Of 2024
The most emotionally engaging ad of the 2024 holiday season is a Teleflora ad featuring a hospitalized boy and a magical snowman. According to research by DAIVID, the ad inspired…
Mullenweg Takes On Inc Magazine For “Biased” Interview
Matt Mullenweg accused Inc Magazine of distorting an interview with him, publishing verifiably fake facts and quoting people who lacked credibility. Mullenweg posted compelling examples of how the Inc magazine…
Mullenweg Pauses WordPress Services – Hopes To Reopen Next Year
Matt Mullenweg announced the abrupt pause in services offered by WordPress.org, affecting plugin submissions, reviews, theme submissions, and additions to the photo directory. He offers to keep providing these services…
Google Launches (Final?) Spam Update Of The Year
Google announced the rollout of the December 2024 spam update. The update, expected to be completed within a week, arrives amid ongoing industry discussions about the effectiveness of Google’s spam-fighting…
AI Crawlers Account For 28% Of Googlebot’s Traffic, Study Finds
A report released by Vercel highlights the growing impact of AI bots in web crawling. OpenAI’s GPTBot and Anthropic’s Claude generate nearly 1 billion requests monthly across Vercel’s network. The…
I Reviewed the Best AI Search Engines for 2025
I rigorously tested the most popular AI search engines to discover their strengths and weaknesses. I ran this test for two reasons: As a human being, I want to use…
8 Metrics To Measure The Effectiveness Of Your Internal Linking Strategy
You might’ve thought we’ve covered everything there is to know about internal linking. But few dare to dig into the tricky details of tracking the success of an internal linking…
How To Move From Page 2 To Top Positions
Today’s Ask an SEO question comes from Roy in Dinajpur: “My website URL still position No. 15. How can increase to No. 3 or 4?” Great question, and likely one…
Cut The Malarkey. Speaking Frankly About AI Search & SEO
Search marketing is undergoing dramatic changes, with many debating whether SEO is on its way out as AI Search rises in popularity. What follows is a candid assessment of what…
18 Essential Accessibility Changes To Drive Increased SEO Growth
This post was sponsored by “Skynet Technologies USA LLC”. Did you know that 1 billion people have not reached you or your customers’ websites yet. 1 billion potential customers are…
OpenAI Announces 1-800-ChatGPT
OpenAI ChatGPT just rolled out speech access to ChatGPT by phone and text access through the WhatsApp messaging system. The new services allow users to talk to and message ChatGPT…
15 AI Content Creation Tools to Add to Your Tech Stack
We’re not exactly short on AI content creation tools as we head into 2025—in this list, you’ll see some ol’ faithfuls, and some that are hot-off-the-shelf. In any case, they…
GA4 Metrics Every Advertiser Should Pay Attention To
While paying attention to metrics in ad platforms is crucial to the success of any online advertising initiative, you can’t ignore what users are doing after they click the ad.…
What An Enterprise Client Wants From Their SEO Agency
A lasting relationship with an enterprise client is good for business. It gives you authority, it gives your staff exposure to how large organizations work, and there should be a…
10 Hosting Trends Agencies Should Watch In 2025
This post was sponsored by Bluehost. The opinions expressed in this article are the sponsor’s own. Which hosting service is best for agencies? How do I uncover what will be…
Marketing Trend: Consumers Prefer Relatability
A new iStock 2025 Marketing Trends report finds declining consumer trust in social media and influencers, emphasizing the importance of relatability over perfection for marketers and businesses. Trust For Marketing…
Bing Search Update: Faster, More Precise Results
Microsoft has announced updates to Bing’s search infrastructure incorporating large language models (LLMs), small language models (SLMs), and new optimization techniques. This update aims to improve performance and reduce costs…
Consumers Now Consider ChatGPT A Real Google Alternative
In just two years, ChatGPT has managed to do something no company has done in the last 20 years: present a viable challenge to Google. There’s evidence that people are…
Black Friday and Cyber Monday Reveal How AI Overviews Could Shape Search in 2025: First Large-Scale Analysis of a Major Holiday Event Shows Dramatic Shifts
Black Friday/Cyber Monday 2024 marks a pivotal moment in search evolution — the first major shopping event where we could observe AI Overview behavior at scale outside of a lab…
Google Refreshes Generative AI Prohibited Use Policy
Google has updated its Generative AI Prohibited Use Policy to clarify the proper use of its generative AI products and services. The update simplifies the language, and lists prohibited behaviors…
The Ultimate Guide That Cost $300k to Make
We recently concluded Ahrefs Evolve: a sold-out, 2-day, 500-person conference at Pan Pacific Orchard in Singapore. The Ahrefs team at Evolve It wasn’t just a conference; it was an entire…
Google Formalizes Decade-Old Faceted Navigation Guidelines
Google has updated its guidelines on faceted navigation by turning an old blog post into an official help document. What started as a blog post in 2014 is now official…
How 2024 Went For Me And What Changes In 2025
It’s the time of the year! I can write about myself again without feeling guilty ;-). Over the last few years, I’ve made it a habit to share how the…
Faceted navigation | Google Search Central Blog | Google for Developers
Tuesday, December 17, 2024 We just published a new document about faceted navigation best practices, which was originally published as a blog post. This is a summary of some of…
7 Ways to Spy on Your Competitors’ Ads
You don’t have to be the next James Bond to start PPC spying—all you need is a license to Ahrefs. In this article (for your eyes only), I’ll share what…
What SEOs Should Pay Attention To
Former Google CEO Eric Schmidt said that the trajectory of AI is both “enticing” and “frightening.” He emphasized that AI is not just an evolution of technology, it’s about shaping…
Free Web Search, New Voice & Maps Features
OpenAI has updated ChatGPT to make web search available to all registered users. The update also includes voice search and maps integration. With voice search, you can ask questions about…
Essential WordPress Plugins Every Site Should Have
WordPress is the most popular CMS with majority market share. Out of the box, it’s a powerful platform, but it’s the WordPress plugins that really add the functionality and versatility…
The Top Moz Creators of 2024
There are four primary ways we collaborate with external contributors on Moz content The Moz Blog Whiteboard Friday The Practical Marketer webinar series MozPod Contributors are the reason why thousands…
Beware Of Fake Googlebot Traffic
Google’s Developer Advocate, Martin Splitt, warns website owners to be cautious of traffic that appears to come from Googlebot. Many requests pretending to be Googlebot are actually from third-party scrapers.…