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Google Revised The Favicon Documentation
Google revised their documentation on Favicons in order to add definitions in response to user questions received about favicons and what to use. The updated version of the documentation is…
7 Ways SEO and Product Teams Can Collaborate to Ensure Success
Let’s consider the example of developing author pages for a blog. At first glance, this may seem straightforward, but it involves multiple components and collaboration across teams: Page design (UX):…
Prioritizing Information Gain = Rethinking How We Create Content
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Content rewards shape the creation process. The famous Munger quote, “Show me the incentive, and I show you…
How To Write ChatGPT Prompts To Get The Best Results
ChatGPT is a game changer in the field of SEO. This powerful language model can generate human-like content, making it an invaluable tool for SEO professionals. However, the prompts you…
Using Python To Explain Homepage Redirection To C-Suite
If you’re an SEO professional you might be working on a site that redirects the home page to a subdirectory, for example redirecting to a country specific version of the…
We Lost a Local SEO Client — How We Solved It
We also set up a completely separate practitioner listing that brought in another 80—90 calls a month without competing at all with the client’s main listing. However, it’s not easy…
Google Explains A Weird Domain Migration Outcome
Google’s John Mueller offered an insight into why the domain name migrations between multiple language versions of the same website turned out vastly different even though the same process was…
rite AI Content Optimized for E-E-A-T
While AI can produce content en masse, it often lacks the personal touch and depth that E-E-A-T demands. Here are the pitfalls of unguided AI content and how to avoid…
How to Find and Use Competitor Keywords
Competitor keywords are the keywords your rivals rank for in Google’s search results. They may rank organically or pay for Google Ads to rank in the paid results. Knowing your…
10 Signs You’re An Entrepreneur
I know what it is like to be a reluctant entrepreneur. Back in 2014, when I first started thinking about Starling Bank, if anyone had told me, “Ah, so you…
How To Address Middle And Bottom Of Funnel Pain Points
The B2B marketplace has evolved rapidly in recent years due to various global factors, with the pandemic and economic turbulence being the top drivers. As a result, there has been…
Google Confirms Links Are Not That Important
Google’s Gary Illyes confirmed at a recent search marketing conference that Google needs very few links, adding to the growing body of evidence that publishers need to focus on other…
How to Become an SEO Lead (10 Tips That Advanced My Career)
A few years ago, I was an SEO Lead managing enterprise clients’ SEO campaigns. It’s a senior role and takes a lot of work to get there. So how can…
All Your Tough Ad Strength Questions Answered
Recently, there has been a lot of discussion about Ad Strength in Google Ads, including debate about its value, how it works, whether it plays a role in the auction…
7 Content Marketing Conferences to Attend in 2024
I spend most of my days sitting in front of a screen, buried in a Google Doc. (You probably do too.) And while I enjoy deep work, a few times…
The Top 30 Social Media Influencers Worldwide
Social media influencers are prominent figures. They dominate the online world and social apps we use daily to become household names. Social media platforms have elevated individuals around the world…
Google DeepMind RecurrentGemma Beats Transformer Models
Google DeepMind published a research paper that proposes language model called RecurrentGemma that can match or exceed the performance of transformer-based models while being more memory efficient, offering the promise…
10 Paid Search & PPC Planning Best Practices
Whether you are new to paid media or reevaluating your efforts, it’s critical to review your performance and best practices for your overall PPC marketing program, accounts, and campaigns. Revisiting…
Google On 404 Errors And Ranking Drops
In a Google Office Hours podcast, Google’s Gary Illyes answered a question about 404 Page Not Found errors that coincided with a drop in rankings. Fake External 404 Errors There…
22 Places You Should Be Sharing Your Content
Don’t treat your content passively. To get the most out of the resources you put into creating content, you have to share it. The right sharing strategy can boost your…
Brave Announces AI Search Engine
Brave announced their new privacy-focused AI search engine called Answer with AI that works with its own search index of billions of websites. Their current search engine already serves 10…
Wix Partners Can Now Sell Templates in Wix Marketplace
Wix announced that Wix Studio agency and enterprise partners can now sell templates in the Wix Marketplace, opening up a new way for partners to earn more through Wix and…
How To Adjust Your Data Collection Strategy
As a marketer, customer data is essentially your bread and butter – and if your strategy is heavily reliant on third-party data, you’re in for quite an awakening this year.…
Google Search & Maps Get Upgrades For Greener Travel
Google announced updates to its Maps and Search products on Monday aimed at helping users find and choose more sustainable transportation options over gas-powered vehicles. James Byers, Google Search’s Group…
Google On Diagnosing A Deindexed WordPress Site
Google’s John Mueller answered a question about a WordPress site that was completely deindexed from Google Search after changing to a different web hosting platform. Mueller’s answer shows where to…
New YouTube Shorts Ad Opportunities For Brands
Google unveils new YouTube Shorts ad products and creative strategies as the short-form video platform grows. Google launched new YouTube Shorts ad opportunities for brands. Google claims its…
An In-Depth Guide And Best Practices For Mobile SEO
Over the years, search engines have encouraged businesses to improve mobile experience on their websites. More than 60% of web traffic comes from mobile, and in some cases based on…
Extending Your Schema Markup From Rich Results To A Knowledge Graph
You probably know Schema Markup for its ability to help pages achieve a rich result. But did you also know that you can use Schema Markup to build a reusable…
Google Ends Video Carousel Structured Data Test
Google has ended support for the video carousel (limited access) markup documentation and the associated rich results because after testing the structured data they realized that it wasn’t useful at…
Mozilla Squeezes More Speed From Firefox Browser
Mozilla has implemented a performance upgrade to its Firefox web browser that could translate into faster website load times – welcome news for SEO professionals and their clients. The technical…