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How I Develop Successful Link Building Strategies for My Clients
Here’s how I approach prospecting: I start by using Google Search operators to find relevant websites. For example, suppose my client’s site is about sports, specifically marathon training. In that…
3 Types Of PR & SEO Funnels That Will Maximize Conversions
Aligning your content with media coverage can drive high conversion rates because it influences search behavior and creates a funnel from media to search and through the website. I’ve seen…
The Three Pillars Of SEO: Authority, Relevance, And Experience
If there’s one thing we SEO pros are good at, it’s making things complicated. That’s not necessarily a criticism. Search engine algorithms, website coding and navigation, choosing and evaluating KPIs,…
Google Struggles To Boost Search Traffic On Its iPhone Apps
According to a report by The Information, Google is working to reduce its reliance on Apple’s Safari browser, but progress has been slower than anticipated. As Google awaits a ruling…
Expert Tips To Maximize Website Performance
Wondering why your carefully crafted content isn’t climbing the search rankings? You might be overlooking a crucial piece of the puzzle: technical SEO. It’s easy to get lost in content…
Meta Pushes GA4 Integration, Boasts 22% Conversion Boost
Meta urges advertisers to link GA4 data, claiming a 22% conversion boost. Integration offers insights but has limitations. Meta encourages GA4 integration for better ad performance. Integration process involves using…
How To Use Python To Test SEO Theories (And Why You Should)
When working on sites with traffic, there is as much to lose as there is to gain from implementing SEO recommendations. The downside risk of an SEO implementation gone wrong…
10 Lessons From 10K Downloads of Ahrefs Podcast
We’ve recently crossed 10k downloads for Ahrefs Podcast. And, to be honest with you, I thought this 10k would come easier. I mean, Ahrefs is a fairly mature brand in…
WordPress Nested Pages Plugin High Severity Vulnerability
The U.S. National Vulnerability Database (NVD) and Wordfence published a security advisory of a high severity Cross Site Request Forgery (CSRF) vulnerability affecting the Nested Pages WordPress plugin affecting up…
44 Pinterest Statistics & Facts For 2024
While it may not have the reach or revenue of big-hitters like Facebook and Instagram, Pinterest is absolutely a social platform worth exploring. With its focus on visual discovery and…
Understanding Bounce Rate & How to Audit It
Many people talk about how important it is to have a “low bounce rate.” But bounce rate is one of the most misunderstood metrics in SEO and digital marketing. This…
How Much Should You Budget for SEO Services?
Digital is the primary marketing channel for many companies. Many owners and executives still have difficulty budgeting for online marketing. Budgeting for SEO can be complex and influenced by factors…
Optimizing for AI Overviews – Moz
Now, as I mentioned, there are caveats when it comes to optimizing. It is appearing. It’s like the featured snippet where you want to appear in there, but you’re not…
Driving Performance & Measuring Impact
Objectives and Key Results (OKRs) are a popular goal-setting framework. It helps SEOs define and measure the success of their projects, teams, and individual SEOs. The objectives should be clearly…
Unlocking Growth Through Enterprise SaaS SEO
Enterprise SaaS SEO is the practice of improving the visibility and rankings of an enterprise SaaS website in search engines. The goal is to attract people who are looking for…
Consumer Usage Of Social Media Platforms Is Shifting (Again)
According to a new Consumer Pulse survey from Sprout Social, usage of social media platforms is shifting again – in ways that will significantly impact brands. According to the new…
Google Gives Exact Reason Why Negative SEO Doesn’t Work
Google’s Gary Illyes answered a question about negative SEO provides useful insights into the technical details of how Google prevents low quality spam links from affecting normal websites. The answer…
42 Facebook Statistics & Facts For 2024
Don’t believe what you may have heard; Facebook is still a dominant social media force in 2024. With over 3 billion active users, it remains a key player for businesses,…
How To Boost Search Visibility & Drive Growth
This post was sponsored by Digitalinear. The opinions expressed in this article are the sponsor’s own. In a world where consumers search online for nearly everything – from product recommendations…
10 Creative Ways To Motivate Your Marketing Team
Everyone loves a good pizza party, but there are many more fun and creative ways to motivate your marketing team! Motivation is about creating an environment where people can do…
What Are The Best Resources To Learn SEO?
This week’s Ask An SEO question comes from Nicolò, who asks: “What are the best resources to learn SEO and who are the best people to follow online for good…
Google Shows How To Beat Reddit & Big Brands
In an interview published on YouTube, Google’s Gary Illyes offered advice on what small sites should consider doing if they want to compete against Reddit, Amazon and other big brand…
You Don’t Need Robots.txt On Root Domain, Says Google
Google’s Gary Illyes shares an unconventional but valid method for centralizing robots.txt rules on CDNs. Robots.txt files can be centralized on CDNs, not just root domains. Websites can redirect robots.txt…
Why ‘Sends’ Matter More Than Ever
In a recent Instagram Reel, Adam Mosseri, the head of Instagram, revealed a top signal the platform uses to rank content: sends per reach. This metric measures the number of…
Comprehensive Methods To Measure SEO Effectiveness
SEO metrics such as rankings are great, but what matters most is SEO’s impact on business growth. This means you can only understand SEO’s value if you track the right…
AI Overviews – How Will They Impact The Industry? IMHO With Pedro Dias
Generative AI, SGE, and now AI Overviews have been hot topics since the launch of ChatGPT in November 2022, which gave Gen AI an accessible interface to the wide market.…
Google Business Profile: FAQ for Multiple Businesses at the Same Address
A: This topic has come to the fore, especially since Google’s rollout of the Possum filter on September 1, 2016. Businesses at the same address (or even in the same…
Google Explains Reasons For Crawled Not Indexed
Back in May Google’s Gary Illyes sat for an interview at the SERP Conf 2024 conference in Bulgaria and answered a question about the causes of crawled but not indexed,…
How Expert Brands Are Winning At Lead Generation Right Now
Building a quality pipeline is a challenge, and Google isn’t making it any easier. Changes in the way traffic, and leads, are coming to your site has probably shifted, yet…
Google Shows 2/3 Fewer AIOs And More Citations
It has become quiet around AI Overviews. One month after my initial traffic impact analysis, I updated my data for AIOs. The results are important for anyone who aims for…