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Ex-Google CEO Implies AI Search Will Have No Links
Eric Schmidt, former CEO of Google, said in an interview that Google’s mission is to organize the world’s information, not to provide blue links. Schmidt’s pragmatic statements seem to describe…
How to Use Keywords for SEO: The Complete Beginner’s Guide
In this guide, I’ll cover in detail how to make the best use of keywords in three steps: Finding good keywords: keywords that are rankable and bring value to your…
How To Use ChatGPT For Keyword Research
Anyone not using ChatGPT for keyword research is missing a trick. You can save time and understand an entire topic in seconds instead of hours. In this article, I outline…
10 Most Important Meta and HTML Tags You Need To Know For SEO
HTML meta tags have been called one of the most important aspects of SEO for quite a long time. And you know what? This is still true. You may (and…
Google Launches New ‘Saved Comparisons’ Feature For Analytics
Google announced a new tool for Analytics to streamline data comparisons. The ‘saved comparisons’ feature allows you to save filtered user data segments for rapid side-by-side analysis. Google states in…
Leverage BigQuery for Advanced Internal Link Analysis
Prerequisites First, you’ll need a CSV containing all your internal links. At the very least, your file should have a column for the source (origin of the internal link) and…
AI Skills Now Must-Have For Marketers
A new report by Microsoft and LinkedIn reveals the rapid adoption of AI tools and skills in the marketing industry. According to the 2024 Work Trend Index Annual Report, which…
The Most Important Trends To Watch
TikTok trends move so quickly that it’s not easy to keep pace, as memes can appear and disappear within days. For anyone working in social media or content marketing, keeping…
Automate Multi-Site Reporting With Google Sheets And GSC API
Working in SEO leads to interesting challenges that I’m sure you’ve all faced at one point. You’re a master of flexibility and managing tedious tasks. I’ve recently found myself dealing…
Top 15 Ways To Secure A WordPress Site
Thankfully, there are plenty of steps you can take to protect your WordPress website. Easy WordPress Security Basics When setting up your WordPress site security, there are some basic things…
Hit By The Core Algorithm? 5 Factors To Be Aware Of
Many factors can affect rankings after a core algorithm update. It’s not always about the helpfulness of content, there are other factors that can play a role in why the…
Efficient Strategies for Enterprise-Level Success
In today’s rapidly evolving digital landscape, businesses face unique challenges in acquiring customers and expanding their digital footprint. From limited resources and intense competition to lack of insights, navigating this…
Big Brands Apparently Receive Site Abuse Manual Actions
Google indicated that manual actions were coming to webpages that host third party webpages and according to some, the effects of those manual actions may be showing up in the…
Elevating Women in SEO for a More Inclusive Industry
Know your value It’s essential for women to recognize their worth and advocate for themselves in the workplace. It’s important to know your value and not be afraid to own…
Insights & Strategies For SEO Success
The world of SEO has been a rollercoaster ride of changes and challenges. But even amidst the chaos, one thing remains constant: Google’s commitment to maintaining quality search results and…
How To Cultivate Focus And Execute Better
Focus is mission-critical, but most companies don’t lower the gravitational forces pulling on attention. As a result, large companies with too much mass have a hard time navigating and adapting…
Google SGE Organic Traffic Impact Divided By Verticals [Data Study]
We analyzed 500k queries to find patterns and triggers enabling SGE results. We started to research SGE in June 2023 and have conducted bi-weekly scrapes of 100-500k keywords along with…
Apple’s “Intelligent Search” Will Summarize Webpages
A report based on independently verified accounts notes that Apple’s Safari 18 will come with an Intelligent Search feature that summarize webpages in response to search queries and there may…
Google Confirms Site Reputation Abuse Update
Google’s SearchLiaison confirmed that Google’s site reputation abuse update started on Monday May 6th. Many sites from across the web took down webpages that could be perceived as hosting third-party…
Google’s Mueller Outlines Path To Recovery For Sites Hit By Core Update
Google’s Search Advocate John Mueller recently addressed the SEO community’s concerns about site recovery after being impacted by algorithm updates. The conversation arose as people questioned whether sites hit by…
How To Write High-Ranking Content in 2024
This post was sponsored by Fiverr Pro. The opinions expressed in this article are the sponsor’s own. Were you impacted by Google’s recent core update? Have your search visibility and…
How to Create an Email List and Use It for SEO
Here, there are options to: Spruce up the styling with fonts and colors Control how and when the popup appears Update headlines and text Turn the popup on or off…
Google Connects Imported User Data To GA4 Audiences
Google has streamlined the process for using imported user data to build audiences in Google Analytics 4 (GA4). This eliminates the need for users to visit a website or app…
How A Full-Funnel SEO & PR Strategy Can Drive Leads & Sales
Integrating digital PR & SEO with a full-funnel strategy both influences audience behavior and top-three rankings in search engines. In my recent webinar with Search Engine Journal about how to…
Big Change To Google’s Product Structured Data Page
Google revamped their product structured data documentation by splitting up one comprehensive page into three pages that are more closely focused on their topics, providing an example of how to…
What Is Google Clamping Down On? Spring 2024 Updates — Whiteboard Friday
So one of them is a lot of SEOs right now, and a lot of website owners are saying that they feel independent sites have recently, and especially in these…
The 9 Best Landing Page Builders For 2024
Generating leads is crucial to boosting your sales – but if your landing pages aren’t effective, you’re going to struggle to turn visitors into customers. Landing pages play a key…
Are You Ready To Build A High-Growth Business?
This chapter is an extract from Female Founders’ Playbook by Anne Boden ©2024 and is reproduced with permission from Kogan Page Ltd. Are you ready to build a high-growth business?…
Google Performance Max For Marketplaces: Advertise Without A Website
Google has launched a new advertising program called Performance Max for Marketplaces, making it easier for sellers on major e-commerce platforms to promote their products across Google’s advertising channels. The…
128 Top SEO Tools That Are 100% Free
Software makes the SEO world go round. From analyzing your website data to performing research, effective SEO relies on a series of tools to assist humans in decision-making. Paid subscription…