Are Title Tags A Google Ranking Factor?
As the most visible component of Google’s search results pages (SERPs), page titles are thought to carry significant weight as a ranking factor. Is it possible to overvalue the impact…
Local SEO Guide For Ecommerce & Online Ordering
With the onset of the COVID-19 pandemic, the ability to order online has become an essential feature for every webpage and business listing. Pre-pandemic, the primary goal of local search…
Convince Your Boss to Send You to MozCon Virtual 2022 [Plus Bonus Letter Template!]
MozCon is back in person for 2022! From networking with your peers to hearing from industry leaders, there are benefits a-plenty to attending conferences. You know that. Your peers know…
14 SEO Tips for More Traffic in 2022
Everyone wants to rank higher on Google. But in 2022, it’s arguably more challenging than ever before. But that doesn’t mean it’s impossible, as you can see from the fact…
What’s A Good Google Ads CTR/CPC/CPA In 2022? [STUDY]
“Is this a good click-through rate?” “Why is our cost per conversion high? Is this in line with our competitors?” “What’s a good conversion rate?” How many times do you…
All You Need to Know About Online Advertising (Done Simply)
Online advertising is paying for exposure or traffic on the internet. It really is that simple. Even an ad blocker won’t prevent you from seeing online ads all the time.…
What Large Ecommerce Sites Do Differently [Webinar]
Are you finding it more challenging to attract new customers lately? There are so many opportunities in ecommerce, but so much new competition. Large ecommerce sites, however, continue to thrive…
Are Brand Mentions Important to Google’s Algorithm?
Google’s John Mueller was asked if “unlinked brand mentions” were important in Google’s algorithm. It was apparent from John’s response that “brand mentions” is probably not a real thing in…
Rank Math WordPress SEO Plugin Adds IndexNow
Microsoft Bing announced that the popular WordPress SEO plugin Rank Math is integrating the IndexNow instant indexing protocol. A publisher doesn’t even need to have an API key or a…
Google Begins Using Page Experience to Rank Desktop Search Results
February 2022 marks the start of Google using Page Experience as a ranking factor for desktop search. The search company says the desktop rollout will be complete by the end…
NAP for SEO: A Complete Guide
NAP is an acronym that stands for “Name, Address and Phone Number.” It’s a core concept in search engine optimization because Google uses NAP when ranking local results. If you…
SEO Bright Now: February 25, 2022
Did you know that 15% of all search queries have never been searched before? Well, that’s according to Google in a recent tweet. We don’t know about you, but we…
A Guide For Content Creators & Marketers
Video spam hasn’t been a big problem since the early days of YouTube, but the advent of live shopping on what has now become the number one streaming platform for…
Rank Math Integrates IndexNow for WordPress Sites
Popular WordPress plugin Rank Math now supports IndexNow for faster website indexing and ranking. Website owners and SEO experts spend time and money in creating content, product descriptions, and other…
7 Local SEO Tips For Franchises & Their Locations
Franchises, like all local businesses, require local SEO to rank in the search engines and reach new potential customers. That includes SEO best practices such as optimizing the websites of…
A Small Business’s Guide to Designing a Website With High Conversion
Since its inception in 1991, web design has grown to become one of the most powerful digital tools for small business owners. The internet has billions of websites, an indicator…
A Step-by-Step Strategy (Based on Updating 50+ Posts)
Content refreshing is one of the best ways to increase traffic of your existing content, and it’s also a great way to keep the information on your website fresh and…
How To Simplify Your Content Creation Process
Want to increase your business’s content production? If you’ve struggled with finding and retaining reliable writers, the idea of scaling up content production may seem impossible. Good news: scaling content…
How to Calculate Churn Rate + 9 Ways to Decrease It
Churn rate is a proportion of customers who stop paying for a product or service during a given time period. It’s the complete opposite of growth rate, making it one…
5 Creative Ways To Use The Facebook Ad Library To Your Advantage
The Facebook Ad Library is still stirring up the digital marketing ecosystem. This tool gives marketers free access to “spy” on the ad imagery, headlines, copy, formatting, how long it…
YouTube Adding More Analytics Data About Views & Revenue
YouTube is working on ways to give creators more data about video performance, including detailed reports aboutthe sources of views and revenue. In addition, YouTube plans to actively assist creators…
20 Proven Ways To Reduce Your Bounce Rate
Properly diagnosing high bounce rates to identify areas of improvement is a useful way to increase user engagement, improve site rankings, and put more money in your pocket. There are…
Google On The SEO Impact Of Changing Website Hosting Location
Google addresses whether the changing your website hosting provider to one in a new location can impact SEO and search rankings. This topic is addressed in the latest installment of…
Bing Announces All In One SEO And IndexNow Integration
Bing announces the All In One SEO Plugin for WordPress supports the IndexNow protocol, which instantly informs search engines of content changes. One of the biggest problems with SEO is…
Common SEO Problems and How To Fix Them
Many people view the search engine optimization (SEO) process as relatively uncomplicated, but this is simply untrue. Optimizing content for search engines requires a lot of effort and expertise, especially…
10 Creative Digital Marketing Ideas for Local Businesses
How did you find your favorite coffee shop, restaurant, or antique shop? Maybe your friends showed it to you. Maybe you just saw a nice sign and came in one…
How To Troubleshoot Common SEO Problems
Search engine optimization (SEO) is imperative for websites. Google evaluates websites on various factors to improve search engine results pages (SERPs) and promote user-friendly sites in the search results. On…
Advisories To Increase Website Security After Russian Attack
WordPress security company Wordfence issued an advisory that recommended being vigilant for an increase in hacking activity after Russian attack on Ukraine and offered tips to help prevent becoming a…
SEO Bright Now: February 4, 2022
The last two weeks have seen several feature releases from Google. In addition, Google documentation updates and explanatory content from John Mueller (Google’s Search Advocate) and other sources provided search…
How to Build a Topic Cluster in 10 Minutes
How do you know an SEO is into topic clusters? Don’t worry, they’ll tell you. Lots of SEOs seem to be raving about the benefits of topic clusters at the…