Video Marketing Guide: 3 Ways To Use Video To Improve Website SEO
Videos are often used when adding content to websites. They come in the form of presentations, master classes, unpacking and instructions – the choice is yours. Videos not only help…
WordPress Performance Lab Plugin Officially Out of Beta
WordPress announced that it’s Performance Lab plugin is officially out of Beta testing stage and is officially released as version 1.0. This means that the Performance plugin is considered stable…
Content Optimization: The Complete Guide
Content optimization helps you get more out of your content efforts, but you don’t necessarily need to make the same optimizations as everyone else. It depends on your goal. In…
State Of Organic Marketing In 2022: SEO Top Priorities
Do you know where to focus your SEO efforts this year? How has your organization been adapting to an ever-changing landscape of global events? Wondering how other digital marketers are…
Organic Marketing vs. Paid Marketing: What’s the Difference?
The difference between organic marketing and paid marketing is that organic marketing focuses on attracting traffic for free while paid marketing involves paying for traffic. Both have their uses, and…
BrightEdge Weather Report | BrightEdge
BrightEdge here, reporting on the weather! At BrightEdge, we’ve spent a lot of time in the past year looking at how organic search varies across different industries. We shared some…
10 Copywriting Mistakes That Dilute & Weaken Your Messaging
You only get one shot at a first impression. This is never more true than with copywriting, where you have just seconds to get your point across and convince the…
8 Top Enterprise SEO Tools For Content Optimization
I write a lot of columns here at Search Engine Journal about how to optimize your content. But I rarely touch on how to do this at scale. Enterprise marketing…
Google Search Trends: Universal Search
March 2022 Update: We’ve updated our data to bring you the latest insights on featured snippets and universal search Changes to the Universal Search Landscape We know Google is constantly testing and…
Website Spring Cleaning In 3 Easy Steps
Spring means it’s not only time to enjoy the fresh air but also to think about the tradition of spring cleaning. If it helps reduce stress and eliminate waste in…
7 Local Business Incentives to Offer Instead of Amazon Gift Cards
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. If you sell software, marketing services,…
How to Create Great Content for Search
A lot of content that you’ll find on the web is created by SEOs or writers who do a little research and rehash a lot of the things other articles…
Are They Good Or Bad For SEO?
Single-page websites have gained popularity in recent years, particularly among companies advertising a single product and those targeting a specific niche. The question is whether single-page websites are good or…
WordPress Elementor Plugin Remote Code Execution Vulnerability
A vulnerability was discovered in Elementor, starting with version 3.6.0, that allows an attacker to upload arbitrary code and stage a full site takeover. The flaw was introduced through a…
How To Harness First-Party Data & Win In A Cookieless Future [Webinar]
Does your organization have a plan in place for the imminent loss of third-party data? Is your marketing strategy ready to take advantage of first-party data? The abolition of cookies…
50+ Business-Building Local SEO Tactics For SMBs
Do you have a local small to medium-sized business (SMB)? If so, you know just how difficult it is to get found and stand out in increasingly competitive search results.…
SEO Bright Now: March 29, 2022
Another SEO roundup, another algorithm update. This time, it’s product reviews. If you publish review content, you’ll want to take notice. Google is rewarding websites that provide in-depth, unique product…
Avoid These 7 Easy But Stupid SEO Tactics
There are a lot of articles and people promoting “quick SEO fixes” on the internet. A quick Google search for “SEO tactics” returned about 14,100,000 results in less than a…
25 Surefire Signs You’re Dealing With A Client From Hell
We’ve all heard the stories… and sadly, most of us have lived one or two of them, as well. They range from high maintenance and unreasonable to demanding, insulting, and…
Why Updating Images Can Backfire
In a recent Google Office Hours, John Mueller offered feedback about how slowly Google indexes images and how that could be a problem if you’re making massive changes to thousands…
Title Rewrites: 3 Patterns to Avoid — Whiteboard Friday
Whiteboard Friday is back for another season of SEO tips, tricks, and insights! First up, Dr. Pete takes you through some of the new data we’ve collected on the ways…
A 7-Step SEO Process For Long-Term Search Success
It’s no secret that the adventure of SEO means being in it for the long game. Optimization is a never-ending process. One day, you’re ranking at the top of the…
Google Warns Of Low Realtime Data In Universal Analytics Reports
Google warns the Real-Time report in Google Analytics may be displaying inaccurate data for Universal Analytics properties. If your Google Analytics account is impacted by this issue, realtime data for…
YouTube Adds New Connected TV Capabilities
Connected TV has been an emerging platform for advertisers the past two years, partially due to the pandemic. With more people staying in and working from home, over 72% of…
Reddit Makes Comments Searchable
Reddit is rolling out a series of updates to its search capabilities including the ability to search comments and return more relevant results. For the first time in Reddit’s existence,…
9 Local SEO Tips From Top Experts
Earlier this month, marketers from around the world joined the latest LocalU virtual conference, put on by Local University. The symposium topics were filled with local marketing tips from top…
10 Different Ways To Get Organic Page 1 Google Rankings
Google search has been continually evolving since the very beginning. Over the past 10 years, much of that evolution was driven by improvements in technology but also changes in what…
Are Digital Marketing Courses Worthwhile? Pro Marketers Respond
Digital marketing courses are everywhere. Everyone offers them. You can take digital marketing courses from colleges, third-party organizations, and the platforms themselves. But are digital marketing courses worth it? I’ve…
10 Tips for Improving Your eCommerce Shopping Experience
eCommerce shopping has skyrocketed since the advent of the internet and has opened doors for various brands to communicate with and reach new audiences with greater ease. eCommerce is now…
The Simple (But Complete) Guide to Video Marketing
We hopped onto the video bandwagon in 2015 and never looked back. Today, we have more than 300,000 subscribers and 14 million views, and that has led to thousands of…