SEO news from around the world
Google published a strategy article about data and measurement that reviews the near future of cookies, privacy and tracking conversions. The article outlines what 2023 is going to look like…
YouTube Search Insights, a tool designed to surface valuable keyword data, will be available to all channels later this month. The launch follows a limited test period that began in…
Got NFTs, Metaverse, and web 3.0 on your marketing radar? In a world where the digital and physical meet, metaverses offer an unprecedented opportunity to brands. Lisa Buyer of The…
AdSense sent an email to publishers reminding them of a new policy related to the Russian war on Ukraine that could cause a reduction in earnings. The update is meant…
Getting a law firm to rank at the top of Google Search is often a hefty task. As one of the most competitive industries out there, legal professionals can struggle…
Google Analytics (GA4) is a quickly evolving program. Twenty-five new features have been released in the two years since its announcement. What makes this a really unique time is that…
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Traffic has spiked — hallelujah! This…
Content marketing is a digital marketing technique that focuses on offering valuable content at various customer touchpoints. Through content marketing, you can create business opportunities, build brand image and capture…
Conversion tracking is a fundamental part of successful PPC campaigns. Given that the only way to track conversions is with conversion tracking pixels/code on your site, it makes sense to…
In a world with 5.6 billion Google searches per day, the importance of showing up in Google’s search results can’t be overstated. That’s why search engine marketing is necessary for…
Amazon announced that they are raising commissions on a small group of product categories for a limited time. The new higher payout rates arrives two years after Amazon lowered fees…
Wordfence is a popular WordPress security plugin. Among the features are scanner that monitors for hacked files and a firewall with regularly updated rules that proactively blocks malicious bots. There’s…
Google announced it will be using artificial intelligence (AI) and a machine learning (ML) model to automatically update business hours and real-world road information. The goal of these initiatives is…
WordPress announced that it is reconsidering its proposal to roll out automatic WebP image generation because of the passionate opposition received for the new feature. The announcement noted that they…
On Sunday, April 10, Parag Agrawal, CEO of Twitter tweeted Elon Musk will no longer be joining the social media company’s board of directors. This comes less than one week…
According to a report released last month by the Bureau of Labor Statistics, there are currently 11.3 million job openings in the U.S. Like most other industries, marketing has been…
TikTok has proven itself more than the latest trending social craze. In fact, the short-form video sharing social network has emerged as a key player in the consumer path to…
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. If you’re an SEO like me,…
Wordfence is a popular WordPress security plugin. Among the features are scanner that monitors for hacked files and a firewall with regularly updated rules that proactively blocks malicious bots. There’s…
Customers are searching for your business right now. Do you want to show up at the top of your local search results? Want those future customers to see your business…
Did you know 90% of the global internet population is using a mobile device to go online? What does this mean to website owners worldwide? Does that mean fewer people…
As a marketer, you have a crazy number of options to choose from for content marketing software. I’ve been doing content marketing in various forms for over six years now.…
As the world’s largest social network, Facebook can be a great way for marketers to reach their target audiences through ads. With approximately 2.70 billion monthly active users, this is…
Online shopping has taken over the world. While people still run to the store to pick things up, the allure of buying just about anything from the comfort of your…
Google has created and shared a free template for visualizing your Search Console data as a bubble chart in Google Data Studio. This makes it easier than ever to analyze…
Pinterest implements a new policy impacting how information about climate change is presented in ads and organic content. An update to Pinterest’s community guidelines prohibits the sharing of false or…
In the spirit of sunlight as the best disinfectant – let’s talk about the news coming out of a Brighton SEO afterparty. To the ‘freelancer’ I had to ask to…
On March 31, Google announced the launch of Retail Search, a new discovery solution that could revolutionize eCommerce shopping as we know it. The tool is built to optimize product…
Who hasn’t spent hours watching cat videos, watched a farmer wake up their animals on Tik Tok, or just enjoyed a few quiet moments with their bird, spider, snake, or…
Log files have been receiving increasing recognition from technical SEOs over the past five years, and for a good reason. They’re the most trustworthy source of information to understand the…