How to Create a Buyer Persona for Your Business
Looking to create a buyer persona for your business? You’re in the right place. Many companies have experience creating buyer personas. It’s usually done after a day of brainstorming in…
How Product Information Management (PIM) Helps
Growing regional/national to major international brands have a lot of questions about product description page (PDP) optimization. How much can be automated? Does it matter if some of them have…
6 Best Niches for Affiliate Marketing in 2022 (Profitable and Uncompetitive)
Everyone knows that niches like fitness, travel and tech are lucrative affiliate marketing opportunities. But big broad niches like this are also fiercely competitive, making it hard for new sites…
We Paid Over $5000 For Link Building – What Happened?
This week’s Ask an SEO question comes from Marlin in Bethel, who asks: “I paid over $5,000 for SEO link building. At first, traffic was boosted. However, we then lost…
What It Is, Why Use It, and How to Get Started
A few years ago, I worked at ReferralCandy, a referral program SaaS company. The ReferralCandy blog was popular. We were publishing tons of content and getting significant traffic. But none…
The Three Pillars Of SEO: Authority, Relevance, And Experience
What do you need to compete in SEO? Some say more inbound links, others better content, while some might emphasize a technically healthy site. Experienced SEOs know that the most…
7 Blog Title Formulas That Get Clicks (With Examples)
You’ve spent hours writing a new post, optimizing it for search engines, and crafting the perfect article to grow your traffic. But it means nothing if no one reads it.…
How To Unlock Better Google Data Studio Segments Using “CASE”
Imagine you’re looking at a bar chart of Google Ads conversions by month in Google Data Studio. You want to know how brand campaigns are affecting performance. Image by author,…
Why Digital PR Is the Future of Online Marketing
Every year, digital marketing and search engine optimization (SEO) experts seek to predict the future and work out what techniques will help their clients rank for target keywords and get…
Twitter Miscounted Users For Three Years
In what may turn out to be one of its last reports as a public company, Twitter released its earnings for the first quarter of 2022. The social media platform,…
Daily SEO Fix: Competitive Keyword Research
Competitive keyword research is a crucial part of any SEO strategy. It’s vitally important to understand what your competitors are ranking for, so that you can identify the most relevant…
Where To Invest In SEO For Maximum Impact
You’re a savvy marketer. You know the importance of changing with the times, adopting new technology, and taking advantage of new opportunities. So, it’s no surprise you’ve recognized the importance…
Google Launches New Digital Marketing Certificate
Google announces the launch of a new career certificate in digital marketing & ecommerce in an effort to help jobseekers and employers acquire the necessary skills to be successful in…
Google Ads Launches New Performance Max Features
It’s no secret that Google is pushing Performance Max campaigns on advertisers. In fact, Performance Max campaigns are replacing Smart Shopping and Local campaigns by the end of Q3 2022.…
Google Lets Users Limit Ads About Dating And Weight Loss
In a world of online dating, it seems the options (and ads) are endless. If you’ve grown tired of seeing countless ads for personal events in your life, there’s good…
Mastering SEO Within Google’s SERPs [Podcast]
Google is always looking for ways to push the limits and make its search engine more intelligent. Dr. Pete Meyers from Moz joined me to talk about how you can…
Survey Shows In-Office Workers Least Happy
Future Forum, a consortium launched by the messaging app Slack, released the findings from its global Pulse study for 2022. With the increase in employees going back into the workplace…
5 Steps To Succeed With Full Funnel Marketing
As a business-to-business (B2B) marketer, you need a well-structured B2B multichannel funnel strategy. This will help you attract new customers, generate leads, and land sales. Without a full-funnel marketing approach,…
A Complete Guide To Cross-Channel Remarketing Campaigns
In an ideal world, marketing would convert with just one touch. But this is the real world. Whether it’s because they need more time to think about a purchase or…