SEO news from around the world
The benefits of running an effective digital marketing campaign are unmatched, from building brand awareness and authority to driving more sales to your business. Investing in a marketing campaign will…
Google is simplifying Search Console reports so you can focus more on issues that affect how your website appears in search results. The upcoming changes will affect the ‘warning‘ label…
5Web accessibility, also known as digital accessibility, should go hand-in-hand with search engine optimization (SEO). If you’re not sure why, it might help to take a crash course in the…
This month, we’re going to explore the subtle differences between broad and phrase match negative. A really good question came through for Ask The PPC and while we’ve covered negative…
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Google holds over 85% of global…
Do you know that fooling Google is becoming harder with every passing day? With ever-changing algorithms, websites often struggle in developing and maintaining a ranking on search engine results page…
No matter what digital platform you use to promote your business, continually coming up with fresh content ideas to capture your audience’s attention can be a real challenge. Popular content…
Wednesday, June 15, 2022 We are simplifying the way we classify pages, items, and issues in Search Console reports. We hope this will help you focus on critical issues that…
According to HubSpot, 69% of marketers actively invest in SEO. But is SEO worth the time and money in your case? If you’re looking for a quick, straightforward answer to…
Landing pages – they’re powerful, aren’t they? When we click on an ad, it’s the landing page that helps us decide what to do next. Ideally, it makes you do…
SEO has become a major part of marketing strategies in the past decade. As Google’s ranking algorithms continue to improve and change over time, businesses across all industries must now…
Relying on ads to make a sale on the first click is putting the cart before the horse, so to speak. Users will abandon your carefully crafted funnel at any…
Hybrid search refers to merging search technologies — but the tech used to create hybrid search engines is changing. Here’s where it’s at today. Traditionally, hybrid search referred to a…
Everyone wants their product and website to show up on Google when a potential customer searches for something. This is why search engine optimization (SEO) copywriting is a highly important…
Mozilla announced that it is rolling out Total Cookie Protection to the Firefox browser, its most powerful cookie blocking technology ever. The new technology blocks third-party cookie trackers, stopping advertisers…
Growth marketing and growth hacking are terms you hear loosely thrown around. There are even job titles and functions that specialize in “growth hacking.” But, what does growth marketing actually…
Do you want to dominate your competitors? The first step is to do more effective keyword research. Most people only use a fraction of the tools and tricks available to…
Search engine optimization (SEO) is frequently changing. And to be successful with the SEO techniques, you must incorporate current trends to ensure your strategies are effective. The importance of SEO…
Google, Meta, TikTok, and other tech giants reportedly agree to revisions of EU’s anti-disinformation code, which will have the companies share more information with the European Commission. A confidential report…
There is a high chance you have been visiting websites from day one of your internet browsing days. Most probably, you will agree that when it comes to surfing online,…
Consider the last time you searched for an Italian food restaurant in a new city. You’re unfamiliar with the area and don’t have any personal recommendations to rely on. You…
Small business owners need recognition and support from their local community to make a profit and thrive. However, traditional marketing methods such as flyers or word-of-mouth marketing can only do…
Having a strong technical infrastructure helps search engines crawl and index your content. By improving the technical aspects of a website – such as site structure, file compression, and load…
Thanks to technology, businesses all around the world can take advantage of accessing billions of people online rather than just their local crowd. But even if you were to just…
This year, at WordCamp Porto, I had an opportunity to interview Josepha Haden Chomphosy, Executive Directory of WordPress. She gave us some very in-depth answers about what is happening in…
If your law firm’s search engine optimization (SEO) strategy focuses on optimizing your website and Google Ads, you might be missing out on a key tool provided by Google to…
Google’s Search Advocate John Mueller answered a question in an SEO-office hours video about whether a CDN can improve ranking. Mueller responded with an in-depth answer that discussed page speed,…
When you’re using an eCommerce platform like BigCommerce, the position at which you’re displayed in the search rankings will depend much on how well optimized your website is. That’s the…
While attending WordCamp Porto, I had an opportunity to attend Ivan Popov’s presentation on Headless WordPress. It is one of the obscure areas for SEO, and I want to share…
Around a decade ago, all it took were a few formulaic search engine optimization (SEO) moves for a guaranteed top spot in search rankings. But things have changed drastically over…