How To Measure Marketing Effectiveness [Webinar]
If I asked you, “Are your marketing campaigns effective?” would you be able to answer that confidently? And if you can’t, do you know how to figure it out? Not…
5 Ways To Prepare For Site Closure
Are you planning to close your website for a day or longer? According to advice from Google’s Search Advocate John Mueller, here are five ways to prepare. Mueller shares this…
7 Enterprise SEO Tools For Keyword Research Compared
The best SEOs know they couldn’t do their jobs half as well if they didn’t have access to the right tools. And since keywords are at the center of everything…
Google Local Pack: What Is It?
Google Maps is a tool we easily take for granted. Looking for a tasty new restaurant? Google Maps pulls up the hottest spots near you. Need a local plumber? Google…
The MozCon 2022 Video Bundle Is Here (Plus, Our 2020 Videos are FREE!)
After three years and two virtual conferences, we gathered some of our best friends in the industry for the biggest SEO party of the year in Seattle — MozCon 2022.…
Are Press Releases Still Good For SEO?
Every PR professional knows the power of the press release. Whether you’re launching a new product, announcing a merger, or have any other notable information you want to share, the…
How to Become an Affiliate Marketer (5 Steps)
Affiliate marketing is one of the best ways to create a passive income, work from anywhere, and create more freedom in your life. But how does one become an affiliate…
Google Answers If Stop Words Should Be Used in URL
Google’s John Mueller answered a question about whether stop words should be used in the URLs. Mueller answered the question but also discussed the impact of words in URLs and…
6 SEO Content Writing Tips For Law Firms
How often should law firms write new content? The answer depends on their goals. They should create informative content often if they want to get more leads or increase sales.…
Chrome Uses Interactive Screenshots To Speed Up Sites
Google announced a new technology used in Chrome that creates interactive snapshots of webpages that speed up the user experience. Chrome calls it Freeze Dried Tabs and it’s in use…
Google’s Top 3 Metrics For Evaluating User Experience
Core Web Vitals (CWV) are a set of metrics developed by Google to measure the user experience of site visitors. They provide an idea of how well a webpage performs…
What You Need To Know
To stay relevant, brands must continue to engage their customers through ads, contests, and other marketing strategies. But what is a Facebook competition? How does it work? And why should…
Adobe Buys Figma For $20 Billion
In an announcement timed to coincide with its quarterly earnings report, Adobe reported via press release it was going to buy the online collaborative design software company Figma. The deal,…
What You Need To Know
JavaScript (JS) is extremely popular in the ecommerce world because it helps create a seamless and user-friendly experience for shoppers. Take, for instance, loading items on category pages, or dynamically…
Verify Your Google Business Profile With Video Verification
Verification is an important step in properly setting up a Google Business Profile (GBP). Before your GBP will become visible to the public and you can do all the fun…
How To Launch Your First Google Ads Remarketing Campaign
Remarketing is an essential part of any Google Ads strategy. It’s no longer a question of if you should run remarketing campaigns; it’s how you should run remarketing campaigns. With…
Timing Of September Core Update After HCU Not Coincidental
Google’s Danny Sullivan answered a tweet that questioned the timing of the September Core Algorithm Update soon after the Helpful Content Update. Dr.Pete Meyers tweeted that he had a hard…
Visual Search Optimization — Whiteboard Friday
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In this week’s episode, MozCon 2022…
Google Expands Eligibility for Product Rich Results
Google expanded eligibility for Merchant Listing search experiences and product snippets through the use of structured data. This change affects merchants, product review sites and product information aggregator sites. Merchant…
The Best SEO Conferences In 2022-2023 (Virtual And In-Person)
As an industry in a constant state of flux – thanks to changing algorithms, user needs, and competitor content – search engine optimization is a field that demands professionals to…
Healthcare SEO Fundamentals To Grow Your Medical Practice
On the one hand, working on healthcare SEO for your medical practice website is no different from optimizing any other kind of site. You do your keyword and competitor research,…
Google Discusses Zero Search Volume Keyword Targeting
In a Google office hours hangout, Googlers answer the question of whether or not to try ranking for zero search volume keywords. The person asking the question noted that they’re…
Are SEOs Responsible For Google Search Bias?
In 2016, the U.N. declared that access to the internet is a human right. This decision was made on the understanding that the internet is a tool for everyone to…
How To Do JavaScript Redirects For SEO via @sejournal, @TaylorDanRW
Not sure how to best communicate to users and search engines that the requested URL is unavailable? Here’s how to do a redirect via Javascript. The post How To Do…
How To Write Product Descriptions for Your eCommerce Store
The eCommerce industry has developed tremendously over the last couple of years. This development was triggered by the global pandemic, which took a toll on many industries. However, opening an…
Website Organization Best Practices For Law Firms
Reaching the top of the law firm search results can be intimidating. Focusing on site architecture is an essential step toward creating a top-ranked search presence. Virtually every aspect of…
How To Make Your Podcast Rank
Podcasts have increasingly gained acceptance as a part of a comprehensive SEO strategy since Google announced in 2019 that it would surface podcasts in the search results and make them…
5 Sitemap Examples That Showcase Best Practices In Action
After slugging down 2 espressos, Frank sits down, ready to chisel away at his new website. He opens Squarespace, flicks to his spreadsheets, and is ready for action. Quickly he…
Google Adds New HTTPS Report to Search Console
Google has announced it will begin rolling out a new HTTPS report in Search Console. The announcement came via Google’s Search Central Blog and indicated the search engine expects the…
Do They Help Or Hurt Your SEO?
Early in the 2000s, reciprocal link building was a popular method to increase your search traffic and boost your backlink profile. Also referred to as “traded” or “exchanged” links, reciprocal…