If I asked you, “Are your marketing campaigns effective?” would you be able to answer that confidently? And if you can’t, do you know how to figure it out? Not…

Are you planning to close your website for a day or longer? According to advice from Google’s Search Advocate John Mueller, here are five ways to prepare. Mueller shares this…

The best SEOs know they couldn’t do their jobs half as well if they didn’t have access to the right tools. And since keywords are at the center of everything…

Google Maps is a tool we easily take for granted. Looking for a tasty new restaurant? Google Maps pulls up the hottest spots near you. Need a local plumber? Google…

Every PR professional knows the power of the press release. Whether you’re launching a new product, announcing a merger, or have any other notable information you want to share, the…

Google’s John Mueller answered a question about whether stop words should be used in the URLs. Mueller answered the question but also discussed the impact of words in URLs and…

How often should law firms write new content? The answer depends on their goals. They should create informative content often if they want to get more leads or increase sales.…

Google announced a new technology used in Chrome that creates interactive snapshots of webpages that speed up the user experience. Chrome calls it Freeze Dried Tabs and it’s in use…

Core Web Vitals (CWV) are a set of metrics developed by Google to measure the user experience of site visitors. They provide an idea of how well a webpage performs…

To stay relevant, brands must continue to engage their customers through ads, contests, and other marketing strategies. But what is a Facebook competition? How does it work? And why should…

In an announcement timed to coincide with its quarterly earnings report, Adobe reported via press release it was going to buy the online collaborative design software company Figma. The deal,…

JavaScript (JS) is extremely popular in the ecommerce world because it helps create a seamless and user-friendly experience for shoppers. Take, for instance, loading items on category pages, or dynamically…

Verification is an important step in properly setting up a Google Business Profile (GBP). Before your GBP will become visible to the public and you can do all the fun…

Remarketing is an essential part of any Google Ads strategy. It’s no longer a question of if you should run remarketing campaigns; it’s how you should run remarketing campaigns. With…

Google’s Danny Sullivan answered a tweet that questioned the timing of the September Core Algorithm Update soon after the Helpful Content Update. Dr.Pete Meyers tweeted that he had a hard…

Google expanded eligibility for Merchant Listing search experiences and product snippets through the use of structured data. This change affects merchants, product review sites and product information aggregator sites. Merchant…

As an industry in a constant state of flux – thanks to changing algorithms, user needs, and competitor content – search engine optimization is a field that demands professionals to…

On the one hand, working on healthcare SEO for your medical practice website is no different from optimizing any other kind of site. You do your keyword and competitor research,…

In a Google office hours hangout, Googlers answer the question of whether or not to try ranking for zero search volume keywords. The person asking the question noted that they’re…

In 2016, the U.N. declared that access to the internet is a human right. This decision was made on the understanding that the internet is a tool for everyone to…

Reaching the top of the law firm search results can be intimidating. Focusing on site architecture is an essential step toward creating a top-ranked search presence. Virtually every aspect of…

Podcasts have increasingly gained acceptance as a part of a comprehensive SEO strategy since Google announced in 2019 that it would surface podcasts in the search results and make them…

After slugging down 2 espressos, Frank sits down, ready to chisel away at his new website. He opens Squarespace, flicks to his spreadsheets, and is ready for action. Quickly he…

Google has announced it will begin rolling out a new HTTPS report in Search Console. The announcement came via Google’s Search Central Blog and indicated the search engine expects the…

Early in the 2000s, reciprocal link building was a popular method to increase your search traffic and boost your backlink profile. Also referred to as “traded” or “exchanged” links, reciprocal…