6 SEO Content Writing Tips For Law Firms
How often should law firms write new content? The answer depends on their goals. They should create informative content often if they want to get more leads or increase sales.…
How To Use The Free Tool For SEO
With all the options on the market, deciding which SEO tools you want to use can be a bit overwhelming. There are many tools for keyword research, competitive analysis, keyword…
16 Best Readability Checkers To Improve SEO Content
Have you ever tried to read something only to be put off by its difficulty? It happens to everyone, even the best educated and well-read people. Personally, I’ve tried to…
Instagram Beta Testing New Repost Feature
At last – the long awaited “repost” feature in Instagram is coming soon. But not for all users. On September 8th, a Meta representative confirmed to TechCrunch that they plan…
YouTube Experimenting With New Features For Analytics Research Tab
Based on the success of YouTube Search Insights, a keyword research feature released last year, the video-sharing platform is experimenting with three new features on the Analytics Research tab. The…
SEO BrightNow: August 30, 2022
On August 18th, Google announced the roll-out of a major algorithm change called the “helpful content update.” It has the potential to be a big one and affects whole sites…
What’s REALLY Working In SEO [Podcast]
It is possible that what works in SEO now is not what you think. Contrary to popular belief, it’s not all about keywords and keyword research – though they certainly…
What Is Cost Per Click (CPC)?
CPC (cost per click) is a common term used in paid advertising. It is also sometimes referred to as “pay-per-click.” This comprehensive guide will dive into the basics of CPC,…
How Can You Identify and Eliminate Bot Traffic?
All non-human traffic that accesses a site is referred to as bot traffic. Your website will eventually receive visits from a specific number of bots, be it a well-known news…
Yahoo Acquires Source Credibility Algorithms With Latest Acquisition
Yahoo has announced a deal to purchase The Factual, a news rating company that scores media bias and credibility. Yahoo will implement this score to provide users with additional insight…
A Content Engine that Drives Revenue — Whiteboard Friday
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In today’s Whiteboard Friday, MozCon speaker…
How to Build Successful Content Pillars
Content pillars, also known as pillar pages, are high-level introductions to a topic. They link to more detailed resources about each subtopic to form a content hub. Here are a…
Local SEO For Law Firms: Get More Local Clients
Law is a competitive industry, especially when it comes to SEO. But if you’re just focusing on the big keywords in search of traffic, you could be wasting a lot…
Google Updates Its Guide on Preventing Spam and Abuse
In a welcome update for website owners, Google made clear changes to its spam and abuse resource center on Google Search Central. The biggest updates include more robust suggestions to…
25 Top Movies About Social Media To Watch
Social media is a part of modern life, so, naturally, more movies should embrace it as central to the experiences of the characters in the movies. An interesting trend with…
How Do Buyers Really Search, Shop & Buy Online? [Webinar]
If you’re like every other marketer, you’re obsessed with watching the traffic on your site. And you throw your hands up when the traffic comes and doesn’t convert. Why aren’t…
How To Forecast SEO Outcomes With Better Precision & Accuracy
Need to prove your SEO proposal’s ROI? Will your executive team only approve a proposal if it provides clear value to their business? You know what’s needed for SEO to…
6 Google Business Profile Tips For Hotel Brands
Google is the answer to most people’s problems. Feeling hungry, need to get lunch? Find it on Google. Need to book a hotel? Google its reviews. This is why Google…
How SEO Agencies Utilize Content Marketing
At its most basic form, search engine optimization (SEO) revolves around a few pillars. One of these is content marketing. This article will explore how SEO agencies utilize content marketing…
Do You Still Need Directory Submission For Local SEO?
The primary goal of local SEO is establishing visibility for a local business in the Local Map Pack and/or the top three organic search results. These typically reside just below…
How To Repurpose Long-Form Content Into Supplementary Content
Everyone knows good content needs to serve a purpose. Whether it’s informative, persuasive, or awareness-focused, every word on your website should have a clear goal it’s trying to achieve. But…
Helpful Content Signal May Get Stronger With Next Core Update
Google’s Search Liaison, Danny Sullivan, says the helpful content ranking signal may get stronger with future algorithm updates. The helpful content update started rolling out two weeks ago. Early feedback…
What You Need To Know
To stay relevant, brands must continue to engage their customers through ads, contests, and other marketing strategies. But what is a Facebook competition? How does it work? And why should…
Find Resources Bigger Than 15 MB For Better Googlebot Crawling
Googlebot is an automatic and always-on web crawling system that keeps Google’s index refreshed. The website worldwidewebsize.com estimates Google’s index to be more than 62 billion web pages. Google’s search…
The Democratization of SEO: A Practical Guide
To be in lockstep with Google’s algorithms, SEOs are now working with other teams to accomplish their goals, whether it’s user experience (UX), development, media or something else. This process…
Google’s Top 3 Metrics For Evaluating User Experience
Core Web Vitals (CWV) are a set of metrics developed by Google to measure the user experience of site visitors. They provide an idea of how well a webpage performs…
Google Will Reject Ads Leading To Pages With Intrusive Advertising
Google Ads is implementing a new policy requiring landing pages to meet the “better ads standards,” as the Coalition For Better Ads laid out. A change to Google’s destination requirements…
Google Updates Documentation On Meta Descriptions
Google updated its documentation on creating high-quality meta descriptions that will show up in the search results by adding examples of best and worst practices. The change was made in…
Healthcare SEO Fundamentals To Grow Your Medical Practice
On the one hand, working on healthcare SEO for your medical practice website is no different from optimizing any other kind of site. You do your keyword and competitor research,…
Meta Lists 4 Ranking Signals For Video On Facebook
Meta shares four top signals its algorithm uses to determine which videos receive wide distribution on Facebook. The signals that have the most significant influence on video distribution include: Originality…