Scale Your B2B Lead Generation With Discovery Ads
B2B lead generation marketers: Have you tried Google Discovery ads yet? According to Google, Discovery ads: “…help you reach up to 2.9 billion people as they browse feeds on YouTube,…
Yes, This Is Still A Thing
It wasn’t long from the time when search engine optimizers first realized the important role backlinks played in search rankings until some enterprising soul came up with the idea of…
How To Implement Structured Video Data
Videos are a huge part of Google search engine results pages (SERPs). With 244.4 million video viewers in the U.S. alone, video marketing opportunities are endless. In fact, studies show…
Attract & Retain Top Digital Marketing Talent
Demand and competition for digital marketing talent are steadily on the rise. If you’re looking to expand your SEO and content marketing teams in 2023, you must be prepared to…
Should You Target Zero-Volume Keywords? It Depends
If your keyword tool says nobody’s searching for a keyword, should you bother targeting it? Although the obvious answer is “no,” there’s been a lot of chatter about the benefits…
How To Use Google Ads Keyword Forecast Tool For Predictive Keyword Research
The Google Ads Keyword Planner is a useful tool; there’s no doubt about that. Whether you’re starting your first Google Ads campaign or your hundredth campaign, having a plan or…
The Top 19 Tools For Managing Social Media Accounts
Social media has become a massive part of brand marketing strategy. And managing multiple accounts can be pretty overwhelming. How do you stay organized? What tools should you use to…
LinkedIn Adds Automatic Captions To Videos
LinkedIn is upgrading video content with automatically generated captions and adding several new features to assist people with accessibility needs. With automatic captions, LinkedIn aims to make videos more accessible…
Google Lets You Disable Targeted Ads & Keep Personalized Searches
Google’s new My Ad Center lets users disable targeted advertising without giving up helpful features like personalized search results. Previously, disabling targeted ads meant you had to go into your…
Google Shopping Searches On Desktop Get More Visual
Google is making the shopping experience on desktop more visual by adding a more comprehensive selection of product images. In an example from Google shown below, you can see how…
How to Optimize Your Statistics Pages to Earn Links
You’ve probably already heard that statistics pages are a great way to generate links. You’ve also likely noticed that some statistics pages are much more successful at earning links than…
What Is Organic Search?
Organic search engine optimization (SEO) is the process of showing up higher on the search engine results pages (SERPs) naturally. Organic search is one of the most effective channels to…
SaaS SEO KPIs: The Importance of Choosing Key Indicators
Search engine optimization (SEO) key performance indicators (KPIs) are metrics that SaaS businesses track to measure the effectiveness and performance of their SEO campaign. Companies need to track key metrics…
Google Ads Rolls Out 5 New Video Ad Templates
To help business boost sales and raise awareness about their brand during the holidays, Google Ads is rolling out new seasonally-themed video ad templates. The templates have visuals and audio…
8 Confirmed Google Ranking Factors
People say all kinds of things are ranking factors. But the truth is that Google has never confirmed most of them. This leads to a lot of misinformation and bad…
What’s The Difference & How To Fix Both
Google search console warns publishers about 404 errors: 404 and soft 404. While they’re both called 404, they are very different. Consequently, it’s essential to understand the difference between the…
6 Keys Your Business Needs To Win With Your Marketing Agency
Are you looking to advance your digital strategy and put your company on the path to success? Whether you’re a business owner working with an agency or a digital marketer…
Are They Google Ranking Factors?
While most professionals strive to write the highest quality content possible, spelling and grammatical mistakes happen. But what happens when you publish those mistakes? Will search engines be less likely…
Beyond Title Tags: 5 Worthwhile SEO Tests that Seem “Untestworthy”
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Is it testworthy, or is it…
How Can Resellers Create Linkable Assets & Build Better Links?
Today’s Ask An SEO question comes from Abdul from Nairobi, who asks: “I’m a junior in-house SEO for a company that resells items both in a traditional store and online.…
Google Updates “Unavailable Video” Policy
In further moves towards transparency to advertisers, Google quietly updated its “Unavailable Video” policy in Google Ads this week. The update gives advertisers a clearer understanding of the disapproval reason…
Google Rolls Out New Spam Algorithm Update
Google confirms an algorithm update targeted at fighting spam is rolling out to search results worldwide and in all languages. Google estimates the October 2022 spam update will take several…
A deep dive into Search Console performance data filtering and limits | Google Search Central Blog | Google Developers
Wednesday, October 19, 2022 Google Search performance data is the most widely used data in Search Console, both through the Performance report and the Search Analytics API. This post explains…
How the Twitter Algorithm Works & Optimizing For It
When it comes to marketing yourself in the digital space, business owners always seem to have something new to figure out – whether that’s a Google core update or a…
SEO Campaign Management: A Complete Guide for 2022 And Beyond
Any business seeking to improve its marketing strategies and gain a competitive advantage may have heard of the term “search engine optimization,” otherwise more known as SEO. SEO refers to…
What Is Topical Authority in SEO & How to Build It
Imagine if your website (or clients) could rank for every single keyword related to a desired niche. Enter topical authority. Now imagine that you could even achieve this with no…
WordPress Security Release Fixes 16 Vulnerabilities
WordPress released a security update to fix sixteen vulnerabilities, recommending that sites be updated immediately. The security notice did not offer a description of the severity of the vulnerabilities however…
How to Promote Your Blog: 7 Proven Strategies
Search for “how to promote your blog,” and you’ll see hundreds of strategies. But not all of them work. Believe us—we’ve tried them. These are the seven that have worked…
5 Ways SEO Experts Are Winning In Local Search
This post was sponsored by Bright Data. The opinions expressed in this article are the sponsor’s own. You know the story, every SEO professional is learning and using the same…
How To Get Your Site Indexed Before Launch & Why It Matters
Are you planning to launch a new website? If so, your first step to acquiring traffic will be to get your website indexed on search engines like Google. This will…