SEO news from around the world
Google is making audio ads available to all advertisers, giving businesses more ways to reach music and podcast listeners on YouTube. Previously, specific product categories were ineligible to run audio…
Google reveals the latest data on top Halloween costume searches in the US in an update to the Halloween Frightgeist website. Halloween Frightgeist is a website powered by Google Trends…
Google Ads is rolling out three new columns to reports that make it easier to understand how conversions impact campaign performance. The three new columns include the following: Results Results…
Google’s Search Advocate, John Mueller, explains the main thing you should know about the complex topic of implementing geo IP redirects. This topic is addressed in the latest installment of…
There are two ways to approach the issue of optimizing TikTok Ads. First, you could try to optimize these ads before the campaign rolls out. That’s a good strategy. Any…
A wide range of industries has used artificial intelligence to manage operational processes. It has also been successfully integrated into the field of content creation, bringing more capabilities to outperform…
Google is rolling out updates to search ads that include the removal of the “ad” label and adding business names and logos. These changes help to make Google Search ads…
Google’s John Mueller and Lizzi Sassman discuss creating image alt text that’s good for those using screen readers, briefly touching on what to do about decorative images and how it’s…
In a move intended to improve safety for underaged users, TikTok is updating its livestreaming functionality to restrict hosting to users aged 18 or over, according to a release on…
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Google Business Profile is both a…
Amazon Prime Day opened doors to endless marketing boosts for the second time this year. Refersion’s Raj Nijjer joins me on the SEJShow to discuss marketing opportunities for Amazon Prime…
Website redirects tell browsers and search engines information about a URL and where to find the webpage. It’s essential to use redirects correctly because they impact how websites are crawled…
When we talk about information retrieval, as SEO pros, we tend to focus heavily on the information collection stage – the crawling. During this phase, a search engine would discover…
Recurring events and seasonal stores can provide fantastic opportunities to boost commercial performance and create meaningful engagement with a wider repeat audience. From smaller localized exhibitions and pop-up stores to…
There isn’t a standard way to learn search engine optimization (SEO). Ask anyone working here at SEJ how they started in SEO, and you’ll get lots of different stories. It…
Google appears to have stopped showing title tags for mobile search results for the entire website such as in searches for the name of a website which generally show the…
Are you forward-thinking in your approach to search marketing? When was the last time you updated your content strategy? With Google’s ever-changing algorithm, your SEO tactics must continue to evolve.…
WordPress 6.1, arriving November 2022, is jam-packed with performance improvements, signaling that this may be the update that many have been waiting for. WordPress performance scores from the beginning of…
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In this week’s Whiteboard Friday episode,…
In a Google Search Off the Record podcast, Google’s Lizzi Sassman and John Mueller discussed writing alt text and share the thought process behind exceptional alt text. The subsequent conversation…
Frequently Asked Question (FAQ) pages (or informational hubs) enable your business to respond, react, and anticipate the needs of your audience more quickly and appropriately than other types of destination…
Are customers finding relevant, informative content when they search for your business or visit your website? How do you create a more seamless experience devoid of friction from the start…
Friday, October 14, 2022 Today, Search is introducing site names on mobile search results to make it easier to identify the website that’s associated with each result, and we’re sharing…
AMP is an HTML framework that helps desktop-optimized sites deliver ultra-fast mobile versions of webpages. AMP is a creation of Google, which has led to claims it gives pages a…
Building a keyword strategy is the process of deciding what keywords to target and prioritize in organic search. There are many ways to do it, but all methods pretty much…
Google has added three new structured data properties to be used with the ImageObject type in order to add support for credit, copyright and image creator information via structured data.…
As the founder and lead Content Strategist at my own content company and an Associate Director of SEO at a global agency, my day is filled with content marketing activities.…
Microsoft Bing is getting an AI image generator in the coming weeks, which allows users to turn text into digital art. Let’s say a picture of a Shiba Inu as…
Google is updating first-party cookie support with ad personalization capabilities. This change will affect ads served through AdSense. Google AdSense started allowing first-party cookies in 2020, which use information associated…
As early adopters, Google Play Services Beta and Chrome Canary members now have access to passkey functionality, according to a post on the Android Developers Blog. The feature, which will…