SEO news from around the world
Responsive search ads (RSA) testing can be daunting yet rewarding. Google sending the expanded text ad (ETA) the way of the dinosaur disappointed many advertisers and marketers. But the opportunities…
Keywords are vital in creating comprehensive and effective search engine optimization (SEO) or site optimization plans. They help with web positioning, making your brand more visible and accessible to prospective…
Google recently rolled out a new core update and the Helpful Content update. But what does that mean for your business? How can you tweak your content and SEO strategies…
Right now, the internet has more than 1.1 billion websites operating across more than 271 million unique domains. That’s a nearly unfathomable number of pages competing for a finite amount…
“Content is everything.” At least, that’s one variation of the saying each website owner adheres to. But in the ever-changing landscape of content marketing, content distribution is a close runner-up…
The game of search has evolved into something far beyond just optimizing your site for Google alone. Digital marketers are pressured to deliver results and are often conflicted about which…
Link research is an essential pillar of an SEO strategy, but competitive link research can help you get a leg up. It’s vital for websites to not only know about…
Every good website needs unique title tags and meta tags or, more simply, descriptions with keywords. They not only help potential customers discover your website, but more about your services…
SEO KPIs (key performance indicators) are the most important SEO metrics that are closely tied to business growth. They determine the actions you take, so you should choose the KPIs…
Search Engine Journal often mentions the value of a “content refresh,” particularly regarding SEO. The concept is that rather than let an old piece of content die out, you can…
That’s why, as Sandford advises, you need to proactively communicate both the opportunity and the downsides. According to him, you should: Flag the issue in good time.Flagging a potential issue…
YouTube Shorts is adopting another popular TikTok feature that allows creators to narrate over videos. Learn how to add voiceovers after recording a piece of content. You can utilize voiceovers…
TikTok is moving forward with plans to launch live shopping in the United States, despite an unsuccessful launch in the UK this summer. The Financial Times reports TikTok is getting…
The world of pay-per-click advertising depends on traffic to keep it running. But almost as long as there have been PPC ads, there have been bots to “click” them and…
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Whether speaking to senior management or…
Facebook is preparing to launch a new in-app browser on Android, replacing the standard Android System WebView with a more stable solution. Unlike other Android apps that open web links…
Have you ever stumbled across an exciting video and wondered where it came from? If so, you’ll be pleased to know that there are many ways to find a video…
Content marketers are using video content more than ever. In 2022, 86% of businesses use video as a marketing tool. Aside from the rise of TikTok, especially during the pandemic,…
Are you an affiliate marketer who wants to earn more money? Then read on—the following nine affiliate marketing tips were learned over my decade of experience creating and growing six-figure…
The digital landscape is highly competitive and wildly oversaturated. And when it comes to digital marketing, how can you set your business apart from the competition and capture the attention…
Do 301 redirects affect your rankings in organic search? Read on and discover the relationship between 301 redirects and improved Google rankings. The post Are 301 Redirects A Google Ranking…
LinkedIn is a great place to grow your business. In the last 12 months, 93% of B2B marketers have used the platform the most to distribute content organically. LinkedIn also…
Gutenberg 14.2 is released and available for download. The latest version features user interface improvements including an easier workflow and performance improvements plus new header and footer blocks. All of…
Drupal issued two security advisories warning of a vulnerabilities affecting several versions of Drupal that could allow an attacker to access sensitive information. There are two vulnerabilities currently affecting Drupal.…
SimilarWeb, a digital intelligence platform, recently took a deep dive into the traffic trends of the top 95 publicly traded software companies in the U.S. ranked by market cap, but…
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. You know GA4 is coming, and…
Google hosted its 3rd annual Search On event on September 28th. The event announced numerous Search updates revolving around these key areas: Visualization Personalization Sustainability After the event, Google’s Ad…