SEO news from around the world
We all know that customers interact with a brand through multiple channels and campaigns (online and offline) along their path to conversion. Surprisingly, within the B2B sector, the average customer…
Google officially launched 24 years ago in 1998. A lot has changed since then, but one thing remains the same. If you simply focus on the basics, you can still…
What is link building? Link building is the process of getting other websites to link to pages on your website. Its purpose is to boost the “authority” of your pages…
Google’s John Mueller answered a question about using the link disavow tool and offered a tip about the best way to use it, specifically mentioning links flagged by tools. Although…
Client relationship building is a large part of your long-term business growth. Your partnerships reflect your brand and your services, which is why you need to do your part in…
In a Google Search Office Hours video, Googler Lizzi Sassman answered a question about thin content, clarifying a common misperception about what thin content really is. Thin Content The word…
As a financial service business, you’re facing a unique set of challenges when it comes to creating content. Finance isn’t a particularly glamorous or entertaining subject to write about, which…
Have you ever felt overwhelmed by Google’s seemingly constant algorithm updates? If so, you’re certainly not alone. Many SEO professionals are reeling from Google’s whirlwind of a year, with eight…
Many law firms are simply leasing space when it comes to their online marketing. Whether it’s Google pay-per-click (PPC) ads, Facebook Ads, or social media, these channels often yield only…
Does the IP address of your website’s server affect your rankings in search results? According to some sources around the internet, your IP address is a ranking signal used by…
Learning to code, whether with Python, JavaScript, or another programming language, has a whole host of benefits, including the ability to work with larger datasets and automate repetitive tasks. But…
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Ranking on Google is not ranking…
Sixty percent of realtors search for leads daily. There are more than 3 million active real estate licenses in the U.S. These numbers paint a clear picture of how the…
Google not only changes how it presents information to users and updates algorithms, but the way users search is also changing. SEO best practices are changing every year, so it’s…
There is a big difference between the way standard organic SEO works and the way we should approach Local SEO. Not only is searcher intent likely different, the algorithms Google…
Twitter is expanding recommended tweets to all users, including people who managed to avoid them until now. In an announcement, the company states: “We want to ensure everyone on Twitter…
LinkedIn is upgrading its messaging experience with a new ‘Focused Inbox,’ which aims to cut down on spam and surface more relevant messages. The next time you login to LinkedIn…
Throughout the year, Google has made numerous updates and clarifications to its disapproval policies. These updates have mostly revolved around providing more context to advertisers on the nature of ad…
Artificial intelligence (AI) is proving to be a valuable asset in many organizations across every industry today, including marketing. From analyzing consumer data to providing critical insight and creating content,…
It can feel like it takes forever to build an online audience of people who actually want to read what you post, engage in your content, and actually buy the…
We know that there are many reasons to focus on SEO from a commercial standpoint. Working on your company’s SEO can help raise the quality of your website, your brand…
At Estudio34, we have a powerful mix between SEO and PPC, which helps us be more effective at optimizing spending and targeting. So, start by building a communication plan before…
Google Analytics is adding two new metrics to GA4 properties that provide more insight into how many pages visitors view and how long they stay. Views per session and average…
In a Google SEO office hours video, a Googler answered a question about backlinks and rankings and offered the interesting fact that backlinks have less impact as a ranking signal…
Google’s Search Relations team confirms that noindexed pages don’t adversely impact a website’s crawl budget, no matter how many a site has. This topic is addressed not once but thrice…