Meta Reinstates Trump to Facebook & Instagram
Meta announced that the suspension of former president Trump from Facebook and Instagram will be lifted within a few weeks, with “guardrails” in place to discourage repeat offenses. 2021 Suspension…
Do Nofollow Links Help You Rank Higher in Search Results?
One common question in the search engine optimization (SEO) space is whether or not nofollow links help your rank higher in the search results. Given that backlinks are one of…
Wayback Machine: 5 Alternatives To Try
Much of the web is ephemeral. Web pages exist until they don’t. The content on them exists until it’s updated – and then it’s gone. Unless you go digging in…
Indirect Marketing: Definition, Types, & Examples
Indirect marketing is marketing where you’re not trying to explicitly sell a product or service. Instead, it focuses on activities that generate brand awareness, build relationships with potential customers, and…
What Businesses Need To Know
Google has announced that Google Optimize and Optimize 360 will no longer be available after September 30. All experiments will continue to run until that date. Google launched Optimize over…
Twitter Rolls Out Search Keywords Ads To All Advertisers
Twitter is rolling out a new ad unit called Search Keywords Ads that allows users to promote sponsored tweets in search results. Advertisers will now be able to pay for…
“Every App Is Going To Be An AI App”
During a recent earnings call with shareholders, the CEO of Microsoft, Satya Nadella, stated that artificial intelligence would eventually be included in all of the company’s applications. After discussing Microsoft’s…
Renting vs. Owning the Post-Review Local Consumer Journey
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Technology can be a conductor or…
A Closer Look At The DOJ’s Antitrust Lawsuit
Following the curtails of a 12,000-employee layoff on January 20th, the U.S. Department of Justice officially filed an antitrust lawsuit against Google this week. With rumors swirling about a possible…
Mapping Search Intent to the Sales Funnel
How many times a day do we turn to Google for information? We’re checking the weather forecast and getting traffic directions on Google maps. We key random words and phrases…
How to Make Money With SEO
SEO isn’t a get-rich-quick scheme—it often takes years of hard work to make a living from it. The great thing, though, is its versatility. There are many ways to monetize…
How To Optimize Your Site For Any Device
1. Give Your Site A Responsive Layout & Mobile-Friendly Design Your website looks cool and works like a charm on PC; that’s fantastic. Have you tried opening it on a…
Tips For Optimizing Product Pages
Google Search supports a variety of shopping experiences, known as merchant listing experiences, in its search results. These include product snippets, popular products, shopping knowledge panels, and image search. To…
LinkedIn’s New Feature Can Help You Find Must-Read Newsletters
LinkedIn is rolling out a new feature that allows users to see which newsletters other users are subscribed to. Starting February 11, when someone visits your profile, they’ll be able…
12 Social Media Posts For Real Estate For Inspiration
Inspiration goes a long way when doing anything remotely creative. Your real estate social media account requires consistent posts, frequent updates, and hence lots of creativity. So, understandably, you need…
ChatGPT Won’t Replace Google Search (Yet)
Even in the relentless news and noise of early 2023, you’ve probably heard about ChatGPT, the GPT-3-powered (technically, 3.5) chatbot that’s eerily able to simulate human-like responses. Consider, for example,…
Don’t Devastate Your Writing Career
Stephen Covey, the motivational educator who wrote “The 7 Habits of Highly Effective People,” says, “Trust is the highest form of human motivation.” As writers, trust is your greatest asset.…
Things To Check Before URL Redirection (SEO)
URL redirection is the process of redirecting website visitors and search engines from one URL to another when the original no longer exists. As a general rule, it is required…
Yoast SEO 20.0 Update Makes Big Changes
Yoast released version 20.0 introduces major changes to the user interface that are intended to make it easier to optimize a WordPress site. New User Interface The Yoast 20.0 user…
Top 5 Essential SEO Reporting Tools For Agencies
Your clients trust you to create real results and hit KPIs that drive their businesses forward. Understanding the intricacies of how that works can be difficult, so it’s essential to…
The 2023 Google Analytics 4 (GA4) Update
As the deadline for the Google Analytics 4 (GA4) update approaches, many organizations are faced with the decision of whether to switch to another analytics tool or upgrade to GA4…
New Website Optimization Solutions For Enterprise-Level SEOs
As the scope of website optimization continues to expand, digital marketing professionals are being tasked with an increasingly complex set of responsibilities. Following Google’s introduction of Core Web Vitals, there’s…
An In-Depth Guide For Every Business Owner Today
Marketers have used videos since the 1940s, but the term “video marketing” has gained momentum in the last decade. Google’s purchase of YouTube in 2006 can be considered a critical…
Google Ads Down For Advertisers, Google Confirms
Advertisers around the world this morning started their weekly routine with a big issue accessing Google Ads. Word quickly spread across Twitter and LinkedIn, with confirmation from others that this…
Microsoft & OpenAI Extend Deal To Make AI Accessible To Everyone
Microsoft is continuing its partnership with OpenAI, creators of ChatGPT, through a new multi-year, multi-billion dollar investment to speed up the development of AI technology. This move builds on previous…
TikTok Staff Can Decide What Goes Viral
TikTok has confirmed employees can manually promote certain videos across the platform to ensure a specific number of video views. First reported by Forbes, TikTok has since confirmed some of…
Daily SEO Fix: Investigating Keyword Cannibalization
Keyword cannibalization occurs when a website has too many similar keywords spread throughout the various pages on that site. This can harm the SEO potential of the pages involved, and…
Early Access Users Share Their Thoughts
ChatGPT Pro offers faster speeds, reliable access, priority to new features for $42/mo, currently in early access phase, not yet widely available. ChatGPT Pro is a professional version of OpenAI’s…
How ChatGPT Is Changing Search
Google’s founders, Larry Page and Sergey Brin have reportedly made a surprise return to approve plans to add chatbot features to the search engine. The New York Times states that…
Top 7 SEO Keyword Research Tools For Agencies
All successful SEO campaigns rely on accurate, comprehensive data. And that process starts with the right keyword research tools. Sure, you can get away with collecting keyword data manually on…