30 Content Marketing Statistics You Should Know
Content continues to rule most marketing strategies, and there is evidence to support my assertion. Simply put, content marketing is a crucial aspect of any digital marketing strategy, whether you’re…
Google Answers How Long It Takes To Recover From Algorithmic Penalty
In a recent Google SEO office-hours Google answered the question as to how long it takes to recover from an algorithmic penalty that arose from content quality issues. Google’s new…
What It Is & How To Use It
Market intelligence is a surefire way to help determine the how and who for targeting your marketing efforts. But how do you obtain such crucial information about your target market…
Grammarly’s SEO Strategy: 11 Interesting Insights
Grammarly is a writing assistant. According to our data, its website gets an estimated 22.2M monthly search visits across 2,468 published pages. If Grammarly bought this same traffic via Google…
ChatGPT’s Popularity Boosts OpenAI’s Value To $29 Billion
According to a report from The Wall Street Journal, research lab OpenAI, the developer of ChatGPT, is considering a tender offer that would value the company at around $29 billion.…
A Complete Guide to International SEO
One of the biggest challenges of international SEO is that search engines like Google often display different results to users in different countries. There are several signals that search engines…
Google Recommends Multiple Date Signals On Webpages
Google stresses the importance of including multiple date indicators on webpages to ensure that the correct date appears in search results. After a mistake with dates in Google News that…
Best SEO Courses Online – Free & Paid Options
Earning a degree is a good thing for some professions. After all, you wouldn’t want a doctor who learned his trade via YouTube videos taking out your appendix, would you?…
What To Tweet: 24 Ideas For Inspiration
When building your brand’s reputation, you must consider how you want to present your business online. What you say and how you say it can impact how your brand is…
How To Increase Brand Loyalty Through Better SEO Strategies
Brand loyalty, simply put, is a customer’s willingness to continue to patronize a brand instead of turning to its competitors. Paying attention to brand loyalty is important because when it…
What Is A Pillar Page? (How They Can Help Your SEO)
Pillar pages have been an effective way to group and present website content to users and search engines for some time. In this post, I will define what a pillar…
Long-tail vs. Short-tail Keywords: What’s the Difference?
The difference between long-tail and short-tail keywords comes down to popularity. Many people search for short-tail keywords, while few search for long-tail keywords. Because of that, long-tail keywords are generally…
10 Tips To Increase Productivity
Few brands, like Google, have become commonplace words in our everyday language. Slack is one of the other few that has been awarded this honor. While one teammate googles tips…
Is SEO Dead? Heck NO. Here’s Why
Here’s a flowchart to drill home the message: So… why do people keep saying it is? Let’s discuss. People often say that SEO is dead because they find it increasingly…
How to Fit SEO Into Your Marketing Strategy
As digital marketing specialists, it’s easy to “have the blinkers on” and focus solely on the channel or channels nearest to your heart. In my case, this is SEO. Having…
How To Create A Social Media Strategy In 9 Steps
It may sound like hyperbole, but few things have changed the world as much as social media. Sure, the wheel, gunpowder, and the airplane played important roles in shaping the…
Meta Fined $414M for EU Privacy Law Violations
The parent company of Facebook and Instagram, Meta, was fined a total of $414 million by Ireland’s Data Protection Commission (DPC) for breaking EU privacy laws. According to the DPC,…
How To Target Multiple Cities Without Hurting Your SEO
Can you imagine the hassle of finding an electrician if every Google search returned global SEO results? How many pages of search results would you have to comb through to…
Microsoft Bing With ChatCPT Reportedly Launching In March
Microsoft is reportedly planning to update its Bing search engine to include artificial intelligence from OpenAI’s ChatGPT chatbot, allowing it to answer search queries with complete sentences rather than providing…
2023 Local SEO Success: Human Power in a Year of Change
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. 2023 will be a run-up to…
Keyword Mapping: A Beginner’s Guide
It’s no secret; keywords are one of the pillars of a successful search engine strategy. They connect your website’s content with search queries that make them SEO 101. Your goal…
How To Measure SEO ROI
Did you know that organic search accounts for 53 percent of website traffic? And in 2021, 61 percent of marketers considered search engine optimization (SEO) their top marketing strategy. If…
18 Online Review Statistics Every Marketer Should Know
Online reviews are an unavoidable part of doing business in today’s digital age. Every marketer worth their salt knows that online reputation is everything. Whether you own or manage a…
Google Updates Article Structured Data Guidance
Google updated the documentation for the Article structured data which supports Article, NewsArticle and BlogPosting Schema types. The updated guidelines affects the headline property to make it conform with the…
5 Ways SEOs & Digital Marketers Use ChatGPT
Science fiction becomes a reality! We can now interact and use things we were used to seeing in movies daily. One of the recent revolutionary technologies is ChatGPT, which will…
Popular Plugin for WooCommerce Patches Vulnerability
The Popular WooCommerce Booster plugin patched a Reflected Cross-Site Scripting vulnerability, affecting up to 70,000+ websites using the plugin. Booster for WooCommerce Vulnerability Booster for WooCommerce is a popular all-in-one…
YouTube Predicts What Will Go Viral In 2023
On the latest episode of YouTube’s official trends podcast, company representatives discuss the video trends they predict will dominate the platform in 2023. From the resurgence of travel content to…
What Content Marketers Need to Consider
If you’ve ever written a blog post or online article, you’ve asked the question before: How long should this be? In other words, what’s the optimal length of web content…
Instagram Chief Lists Top 3 Priorities For 2023
Instagram Chief Adam Mosseri lists his top priorities for 2023, which focus on amplifying content distribution and making new connections. At the beginning of last year, Mosseri said Instagram’s priorities…
LinkedIn Announces 7 Updates Coming In 2023
In LinkedIn’s annual preview of new features coming in the year ahead, the company announces seven features rolling out in 2023, including changes to job search. Here’s what you can…