How To Unlock Content Marketing & SEO Success With AI
AI is a hot topic in the content marketing world right now – some marketers swear by it, while others are leery of its potential impact. So, how do you…
Google Fights Back Against Misleading Ads With New Policy
Google is implementing a new “Limited Ads Serving” policy to improve ad transparency and safeguard users from misleading ads. This policy targets unfamiliar or lesser-known advertisers whose ads may have…
Pros and Cons of Working With a Digital Growth Strategist
In the ever-changing digital landscape, businesses face the ongoing challenge of standing out amidst intense competition and capturing the attention of their target audience. In such a scenario, partnering with…
Getting The Most Out Of Your Tools
Our new State Of SEO report provides insights into how SEO professionals are reacting to the rise of generative AI tools capable of producing written content. The report surveyed SEO…
Google’s Experimental Feature Makes Webpages Faster
Google announced a new way to run JavaScript that improves webpage responsiveness, helping publishers who use it to beat their competitors performance in a new core web vital metric. The…
Why Enhanced Conversions Are More Important Than Ever For Google Ads
The convergence of rising privacy concerns and regulation enforcement with fast-paced technology advancements has sparked a revolutionary transformation in how we approach marketing planning and execution. As technology continues to…
We Studied Over 1 Million Domains to Find the Most Common Technical SEO Issues
There’s a lot that can go wrong on a website, and every site is going to have some issues to fix. We looked at 1,002,165 domains to find the most…
Instagram Testing 10-Minute Reels For Long-Form Video Content
In a move that could redefine social media video content dynamics, the Meta-owned platform is working internally to extend the maximum length of Reels to 10 minutes. The possible new…
Google Adds More Links In SGE’s AI-Generated Summaries
Google is adding more links to webpages within the AI-generated summaries in Search Generative Experience (SGE). This enhancement makes it easier for people to visit the webpages backing up the…
The State Of SEO 2024: Disruptions And Opportunities [Podcast]
Wisdom from 3,890 Professionals in the Field Using data gathered from 3,890 SEO professionals for our annual State of SEO report, we’re ready to give you new insights on the…
YouTube Lowers Barriers To Join Partner Program In More Countries
YouTube announced that it’s rolling out new eligibility requirements for its YouTube Partner Program (YPP) to more creators across the globe. The expansion will give channels earlier access to monetization…
Introducing BrightEdge Copilot | BrightEdge
At BrightEdge, we have always believed that AI holds the key to addressing many of the complex challenges marketers face today. In my last post, I shared how, over the…
ChatGPT Enterprise Now Available From OpenAI
OpenAI has launched ChatGPT Enterprise, a high-level offering designed to provide robust security, privacy, and an array of advanced functionalities. This new product aims to be an integral assistant for…
9 Essential Steps For A Seamless Website Migration
Your website is your most important digital asset, serving as the online gateway to your business. But the value of your site is also why website migrations can be so…
Conversational Commerce: How To Boost Sales Using Technology
Every online business owner wants to get more sales and conversions. But everyone knows securing a sale requires a conversation with an active buyer. It’s vital for eCommerce as the…
Forminator WordPress Plugin Vulnerability Affects Up To 400,000+ Websites
The U.S. Government National Vulnerability Database (NVD) published notice of a critical vulnerability affecting the Forminator WordPress Contact Form plugin up to an including version 1.24.6. Unauthenticated attackers can upload…
GA4: Leverage the Power of Custom Reports to Enhance Your Reporting
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Google Analytics 4 (GA4) is officially here. If…
We Asked 39 AI Writing Tools to Recommend Their Favorite AI Writing Tools. Here Are the Results
What are the best AI writing tools? To find out, I went meta and asked 39 AI writing tools to recommend their top 10 AI writing tools. I then tallied…
Google Workspace Users Can Request No-Cost Trial Of Duet AI
Google announced the general availability of Duet AI, a new feature set to transform how users interact with Google Workspace with artificial intelligence (AI). Google’s Duet AI is a real-time…
How to Advertise Your Business: 5 Proven Low-Cost Strategies
So you want to promote your business? I could give you some generic advice like “make a website” and “post on social media.” But you probably already thought of that—and…
YouTube Now Lets Creators Remove Community Guideline Strikes
YouTube has announced a new policy allowing creators to remove warnings for community guideline violations by taking educational training courses. This update marks the first time YouTube has provided a…
ChatGPT’s Reach Limited Among U.S. Adults, Pew Research Shows
Despite the hype around artificial intelligence (AI) chatbot ChatGPT, most Americans remain unfamiliar and don’t anticipate it to impact their jobs, A recent analysis from the Pew Research Center found…
WordPress Releases Free Course On Building & Monetizing Membership Sites
WordPress just released a free course on how to make money with a membership site that walks through the process of setting it up, deciding the best payment plans and…
Google Unveils New Tool To Detect AI-Generated Images
As artificial intelligence (AI) systems create increasingly realistic synthetic imagery, Google has developed a new tool called SynthID to help identify computer-generated photos and artworks. While initially available to select…
When To Create Localized Folders And Pages For SEO
This week’s Ask an SEO question comes from Manuel, who asks: “Is it feasible to implement topic cluster/pillar pages locally? Like create business licenses related to each page of the…
What Are They And Why Do They Matter?
There is a lot of confusion about how SEO pros should both understand and, more importantly, leverage “entities” in SEO. I understand where this comes from, especially with the traditional…
International SEO for eCommerce: Expanding Your Reach
Are you ready to take your business to new heights and unlock the vast potential of international markets? Expanding your eCommerce business globally offers a world of opportunities, but it…
Google Updates PageSpeed Insights With Lighthouse 11
Google has updated PageSpeed Insights with a new version of Lighthouse. The new version contains new audits, bug fixes and changes to scoring. Lighthouse 11 Lighthouse is an open source…
7 Inspiring Content Marketing Examples (And Why They Worked)
Everyone says content marketing is great, but what are some really good examples that actually delivered? To answer this question, we’ve put our Content Explorer to work. These seven examples…
Why Is Content Marketing Important? 7 Reasons to Start Content Marketing
There are countless marketing channels out there. Why should you focus on content marketing over the rest? We go through seven reasons why. 1. Content marketing helps nurture and convert…