27-Year Search Expert Shares 5 Steps To Boost Your SEO
In a recent Yext Summit, 27-year search marketing expert Duane Forrester shared advice on how to become a better SEO and develop the skills to better anticipate where search marketing…
Data Confirms A Surge In WordPress Vulnerabilities
WordPress security researchers at Patchstack published their annual State of WordPress Security whitepaper that showed an increase of high and critical severity vulnerabilities, highlighting the importance of security for all…
15 Vulnerabilities In 11 Elementor Addons Hit +3M WordPress Sites
Researchers have issued advisories for eleven separate Elementor add-on plugins with 15 vulnerabilities that can make it possible for hackers to upload malicious files. One of them is rated as…
Reading Patterns Can Help Us Optimize Content
A good way of understanding how your users are engaging in the content to begin with because you could use any of these as a template. It’s not necessarily going…
Going Solo – How To Manage Freelance Life That No One Talks Abou
Freelancing is an attractive proposition. Many SEOs get their start freelancing because the material barrier to entry is quite low, and there’s a high demand for the services. If you’re…
Google Explains How CWV Is A Ranking Factor But Doesn’t Improve Rankings
Google’s Search Off the Record podcast covered the topic of Core Web Vitals (CWV), noting that while it’s a ranking factor it’s not so important that improving it will improve…
The Most Engaged YouTube Fans For NCAA Basketball Teams
Imagine that you head up digital marketing at Turner Sports or CBS Sports, which have the exclusive rights to license NCAA marks, tickets, and taglines in commercial promotions. Or suppose…
Elementor WordPress Plugin Hit By 6 Vulnerabilities
Security researchers issued an advisory on six unique XSS vulnerabilities discovered in the Elementor Website Builder and its Pro version that may allow attackers to inject malicious scripts. Elementor Website…
Incremental Improvements May Not Impact Rankings
In a recent episode of Google’s Search Off the Record podcast, John Mueller, a Search Advocate at Google, cautioned site owners against overly fixating on incremental improvements to their Core…
7 Easy SEO Tips for Small Businesses
If you’re a small business owner, people are searching for what you do on Google. Unless you show up, you’re missing out on customers or clients. SEO is how you…
Charting 10 Years of The Google Algorithm
Ultimately, Google’s “weather” isn’t a natural phenomenon — it’s driven by human choices, reactions, and, occasionally, mistakes. Whether the changes are heuristic or machine-driven, they’re all driven by the same…
Reinventing Search in an AI-First World
In the digital marketing landscape, search is experiencing a profound transformation driven by Generative AI. Traditional search engines are being transformed by AI technologies, with features such as AI-generated summaries…
A Comprehensive On-Page SEO Checklist for 2024
If you’ve invested time and effort writing an epic piece of content, don’t forget about on-page SEO. It helps google to understand what your page is about and show it…
The Essential Guide To Using Images Legally Online
The information in this article is not intended to and does not constitute legal advice. Only your attorney or your organization’s counsel can provide assurances that the information contained herein…
Google Updates Definition Of ‘Top Ads’ In Search Results
Google has changed how it defines top ads in search results. In a public service announcement on X (formerly Twitter), Ginny Marvin, the Google Ads Liaison, stated: “To better reflect…
Marketing Calendar 2024 With Template To Plan Your Content
Setting yourself and your organization up for successful marketing means understanding the interesting dates, holidays, and events throughout the year that you can leverage for your brand. Pulling that information…
How To Adapt SEO Strategies To Better Appear In Google SGE
Google Search Generative Experience (SGE) has caused anxiety amongst the SEO world, but it’s not time to run for the hills yet. Before you claim that “SGE has killed SEO,”…
Upgrade Your Strategy For SEO Success
The rise of AI has been on a fast track lately, with no sign of slowing down anytime soon. Though artificial intelligence isn’t a new concept, generative AI, in particular,…
How to Leverage Experience To Boost Your International Expansion
“Experience” is the latest (but not the least relevant) addition to “E-E-A-T,” which stands for experience, expertise, authoritativeness, and trustworthiness – a component of Google’s search quality rater guidelines. This…
Content Pruning: Why It Works, and How to Do It
Content pruning sounds pretty appealing: delete a ton of content and see your organic traffic improve. But pruning has risks (like deleting useful pages and useful backlinks), and benefits are…
Google Blocks 5.5 Billion Bad Ads, Leverages AI For Improved Ad Safety
Google announced the release of the 2023 Ads Safety Report to demonstrate its commitment to safe and transparent advertising for users and businesses. The ad safety report shares progress on…
Trends in Content Localization – Moz
Multinational fast food chains are one of the best-known examples of recognizing that product menus may sometimes have to change significantly to serve distinct audiences. The above video is just…
8 Free SEO Reporting Tools
There’s no shortage of SEO reporting tools to choose from—but what are the core tools you need to put together an SEO report? In this article, I’ll share eight of…
Study Reveals Potential Disruption For Brands & SEO
A new study by Authoritas suggests that Google’s AI-powered Search Generative Experience (SGE), currently being tested with a limited group of users, could adversely impact brand visibility and organic search…
Automated SEO Reporting (The Easy Way)
If you’ve dabbled in SEO reporting, you’ll know that manual reporting becomes more painful the more you have to do. So, how can you take the weight off your shoulders?…
Google Explains Why Images Are Gone From Some SERPs
Google’s John Mueller offered a suggestion about a long-standing problem with missing images in search results for recipe sites but recipe bloggers don’t seem convinced or satisfied. Missing Images In…
6 SEO Experiments That Help Reveal How Google Works
“Test, test, test!” We hear it shouted from the virtual rooftops of X and LinkedIn. But if you’re focused on running a business, how often do you get a chance…
25 Awesome About Us Page Examples For Web Design Inspiration
The About Us page of your website is an essential source of information for anyone who wants to know more about your business. It is where you showcase your history,…
WordPress 6.5 Release Derailed By Bugs In New Feature
WordPress 6.5 has been postponed because of disagreements over a new feature that would have required some websites to download a plugin in order to keep them functioning. Font Directory…
What SEO Experts Have To Say About Leveraging SGE In 2024
Google Search Generative Experience (SGE) has come a long way since its experimental launch in May 2023. Starting out by simply generating paraphrased snippets for search engine queries, SGE now…