GenAI-Powered Search: Re-think Your Marketing Strategies
Edited by Emilie Martin The short answer is yes. Businesses that rely on Google Search to bring traffic and revenue to their websites are always trying to keep up with…
Facebook And Instagram Hit By Massive Outage
Having trouble logging into Facebook and Instagram? It appears that both Facebook and Instagram have gone down. Users are reporting issues logging into either platforms. Attempts to log into Facebook…
A Guide to Star Ratings on Google and How They Work
The elusive five-star review used to be something you could only flaunt in a rotating reviews section on your website. But today, Google has pulled these stars out of the…
6 Ways To Supercharge Your Campaign Via Multi-Touch Attribution
This post was sponsored by DAC Group. The opinions expressed in this article are the sponsor’s own. In the world of digital marketing, you have to understand the entire customer…
Instagram Direct Messaging Updated With Editing, Themes, & More
Meta has announced new features for Instagram’s Direct Messaging (DM) platform to enhance user experience and foster better connections among friends and family. The updates include editing messages, pin chats,…
Google Ads Introduces Customizable Automation With “Solutions”
Google has announced the launch of “Solutions,” a new free tool within Google Ads designed to streamline campaign management and automate tasks for advertisers. The tool, found under the “Tools”…
Search Central Live 2024 in Bucharest, Romania | Google Search Central Blog | Google for Developers
Monday, March 4, 2024 We’re excited to announce a Search Central Live event in Bucharest, Romania on April 4, 2024. Search Central Live is our global Google Search event series…
Insights From The Growth Team
YouTube recently published an informational video dispelling creators’ common myths and misconceptions about how YouTube’s recommendation algorithm works. The 12-minute video features Todd Beaupré, who leads YouTube’s growth and discovery…
Top Priorities, Challenges, And Opportunities
The world of search has seen massive change recently. Whether you’re still in the planning stages for this year or underway with your 2024 strategy, you need to know the…
New Research & Strategies For Enhanced Visibility In 2024
There have been significant changes to the way users interact with search engines, with SERPs moving beyond the basic blue links to a more dynamic and feature-rich structure. As Google’s…
8 Common Robots.txt Issues & And How To Fix Them
Robots.txt is a useful and powerful tool to instruct search engine crawlers on how you want them to crawl your website. Managing this file is a key component of good…
New Developments In PPC: Experts Weigh In
This is an excerpt from SEJ’s PPC Trends 2024 ebook, our annual roundup of expert opinions on what you can expect over the course of the next 12 months. With…
Top SEO Tips for 2024 — Whiteboard Friday
It’s no surprise that in 2024, the main theme that we’re going to see is how to manage SEO in an AI landscape. Crystal shares her top SEO tips to…
Google Announces A New Carousel Rich Result
Google announced a new carousel rich result that can be used for local businesses, products, and events which will show a scrolling horizontal carousel displaying all of the items in…
5 Important Observations About SGE in February 2024
At BrightEdge, our Generative Parser TechnologyTM has provided us a front-row seat to the evolving landscape of Google’s Search Generative Experiences (SGE). This is a pivotal moment for observing Google’s…
A Complete Guide to App Store Optimization (ASO)
A mobile strategy is critical to your business presence, considering the saturation of mobile devices. This is where app store optimization (ASO) comes into play. In this article, you’ll learn:…
Best SEO Courses Online – Free & Paid Options
Earning a degree is valuable for many professions. After all, you wouldn’t want a dentist who learned his trade via YouTube videos giving you a root canal, would you? Of…
28 Awesome Sources of Free Data
We all love free stuff, don’t we? The internet is awash in an endless stream of information – mostly free and valuable, yet susceptible to manipulation and misinformation. That’s why,…
E-E-A-T’s Google Ranking Influence Decoded
The idea that something is not a ranking factor that nevertheless plays a role in ranking websites seems to be logically irreconcilable. Despite seeming like a paradox that cancels itself…
Entities & Ontologies: The Future Of SEO?
This is an excerpt from SEJ’s SEO Trends 2024 ebook, our annual roundup of expert opinions on what you can expect over the course of the next 12 months. If…
LinkedIn Algorithm Change Could Promote Your Best Posts For Months
LinkedIn is readying new features and algorithm changes to help users connect with more targeted audiences months or even years after posting their best content, according to a recent interview…
Google Testing AI Tool That Finds & Rewrites Quality Content
Google is paying small publishers to use their AI platform to rewrite the content published on news sites that are targeted by Google’s platform for largescale content parasitism. People on…