8 Strategies From Actual Travel Publishers and SEOs
SEO is critical in the travel industry. While most travelers might gain inspiration on TikTok, YouTube, or Instagram, they will still search on Google before purchasing. In fact, according to…
Google On YouTube “Cannibalization” Of Web Content
Google’s Martin Splitt answered a question in the SEO Office Hours podcast about whether reproducing YouTube video content into text on a web page would be seen as duplicate content…
So You’ve Been Asked To “Humanize” AI Content
Searches for “How to humanize AI content” have grown 943% over the last 12 months. More people are trying to “pass the human check”, either to make AI content suck…
WordPress Translation Plugin Vulnerability Affects +1 Million Sites
A critical vulnerability was discovered in the WPML WordPress plugin, affecting over a million installations. The vulnerability allows an authenticated attacker to perform remote code execution, potentially leading to a…
Google Updates ProfilePage Structured Data Documentation
Google updated their documentation for the profile page structured data, a structured data that all creators including recipe bloggers can use and become eligible for enhanced listings in the search…
Google Updates Organization Structured Data Documentation
Google updated the opening paragraph of the Organization Structured Data documentation to provide a clearer, more comprehensive description of its purpose, with improved clarity on four specific points. The result…
The Ultimate Guide to SearchGPT: Navigating the Future of AI-Powered Search
As we approach the final weeks of summer, BrightEdge has an exciting new resource to share with you! Today, we’re thrilled to launch the Ultimate Guide to SearchGPT! As I…
Search Central Live 2024 is coming to Kuala Lumpur and Taipei | Google Search Central Blog | Google for Developers
Tuesday, Aug 27, 2024 As previously announced, Search Central Live is coming to Kuala Lumpur and to Taipei in the last quarter of 2024. And yes, we’re very excited! What…
Google To Replace Classic Merchant Center By September
Google to replace Merchant Center with new version by September, introducing AI tools and unified management for online and local listings. Google will replace classic Merchant Center with Merchant Center…
Survey Shows Where SEOs Get Their Clients
Aleyda Solis recently published the results of her SEOFOMO survey that revealed actionable facts about where SEOs are getting their clients, what kinds of clients they’re getting and how they’re…
Google Now Uses Open Graph Title Tag (og:title) For Title Links
In an update to its search documentation, Google has expanded the list of sources it uses to generate title links in search results. Google now includes the og:title meta tag…
5 Restaurant SEO Tips Backed by Diners & Data
The key to restaurant SEO is understanding that most people don’t search for specific restaurants. They search for the type of cuisine or dish they want to eat. This is…
Google Explains Why Low-Quality Traffic Can’t Impact Rankings
Google’s Martin Splitt addressed a question about website trustworthiness and whether competitors can negatively impact it. He explained how Google assesses site trustworthiness and clarified why factors like links and…
Shopify SEO – How to Optimize Your Shopify Site for Google
Shopify has become a leading platform in the ecommerce world, with over a million businesses using it to reach their customers. Notable brands like Netflix Merch Shop, Gymshark, and Kylie…
How To Maintain Brand Visibility And Thrive In This Evolving Search Landscape
As of July 2024, ChatGPT had approximately 2.9 billion monthly visits, compared to Google’s 130.1 billion, Facebook’s 13.2 Billion, X’s 4.1 billion, and Amazon’s 3.2 billion. While ChatGPT’s monthly visits…
How You Can Measure Core Web Vitals
Google has defined a set of metrics site owners should focus on when optimizing for page experience. Core Web Vitals metrics are part of Google’s page experience factors that all…
Google Shows How To Block Bots And Boost Site Performance
Google’s Martin Splitt answered a question about malicious bots that impact site performance, offering suggestions every SEO and site owner should know and put into action. Malicious Bots Are An…
Google Says Title Tags “Maybe” Impact Rankings
Google’s John Mueller offered a surprising explanation about the ranking impact of title tags. His answer challenged the SEO belief that title tags are a critical ranking factor and clarified…
A Detailed Comparison of Two Search Engines
Between Google and Bing, which search engine should you focus on? Should you focus on both or prioritize one over the other? Google is still the world’s most popular search…
Google’s Revamped Documentation Shows 4 Reasons To Refresh Content
Google significantly revamped its documentation about ranking pages that contain video content. While the changelog lists three areas that changed, a review of the content provides a case study of…
Google Cautions On Improper 404 Handling
Google’s John Mueller addressed whether numerous 404 errors negatively impact rankings and provided a clear explanation of the best practices for handling them. 404 (Not Found) Status Code 404 is…
6 Underrated Keyword Research Methods — Whiteboard Friday
The next section we’re going to talk about is how you can apply modifiers to your keywords to enrich your keyword lists. So there are lots of different modifiers, and…
9 Proven Ways To Improve Your PPC Campaign Performance
Pay-per-click (PPC) advertising remains a cornerstone of effective digital marketing strategies. Often, when we begin work on a PPC account or campaign, it comes with some history. Whether it’s because…
Google Confirms AI Overviews Affected By Core Updates
In a recent LinkedIn exchange, Google’s Senior Search Analyst John Mueller confirmed that core algorithm updates impact the search engine’s AI-powered overviews. This info gives us a clearer picture of…
6 Ways Spammers Exploit Google With Reddit
A search marketer named Lars Lofgren felt exasperated by the avalanche of spam hitting Reddit and decided to expose the tricks that spammers are using to exploit Google’s preference for…
How To Create Engaging Instagram Carousel Posts
No Instagram strategy is complete without carousels. Why? Because they’re powerful storytelling tools that generate outsized engagement among Instagram audiences. But how do you make carousels effective? Creating engaging carousels…
What Is Largest Contentful Paint: An Easy Explanation
Largest Contentful Paint (LCP) is a Google user experience metric integrated into ranking systems in 2021. LCP is one of the three Core Web Vitals (CWV) metrics that track technical…
WordPress Cache Plugin Vulnerability Affects +5 Million Websites
Up to 5 million installations of the LiteSpeed Cache WordPress plugin are vulnerable to an exploit that allows hackers to gain administrator rights and upload malicious files and plugins The…
Data Confirms Disruptive Potential Of SearchGPT
Researchers analyzed SearchGPT’s responses to queries and identified how it may impact publishers, B2B websites, and e-commerce, discovering key differences between SearchGPT, AI Overviews, and Perplexity. What is SearchGPT? SearchGPT…
Non-Digital Marketing Factors That Hurt Digital Marketing ROI
Digital marketing is hard. The number of channels, networks, platforms, websites, technical factors, content needs, and the constant changes by search engines make it a very dynamic and ever-changing layer…