How To Launch, Manage, & Grow An Affiliate Program Step-By-Step
You’re now ready to get your affiliate program in motion! Before you do, there are pitfalls to avoid and situations you’re going to run into. In this final section of…
How CTV Fits Into Digital Marketing During Holiday Season
Trends for holiday season planning have shifted over the years, and different brands define “the holidays” in different ways. Retailers are keen to get as much out of holidays as…
Simplifying Google Updates And Communications For C-Level Stakeholders
Google updates can cause uncertainty, confusion, and fear amongst non-SEO and non-marketing business stakeholders. As an industry, we like to fixate on the winners and losers of any given update,…
Duda Announces ActiveCampaign Marketing Automation Integration
Duda announced a partnership with ActiveCampaign, a marketing automation and CRM company. The partnership allows agencies to bring marketing automation to their client sites to help boost sales and customer…
Unlock Revenue Growth with These Holistic Marketing Strategies
Want to boost your business-to-business marketing and drive more revenue? Check out our upcoming webinar on unlocking new revenue growth with holistic and comprehensive B2B marketing strategies. It will show…
Google Casts Doubt On Popular SEO Audit Advice
Google’s Martin Splitt questioned the usefulness of specific suggestions made by SEO auditing tools, noting that while some advice may be valid, much of it has little to no impact…
Google Offers Solutions for Inaccurate Product Pricing In Search
In the latest edition of Google’s SEO office-hours Q&A video, Senior Search Analyst John Mueller addressed concerns about inaccurate prices in search results. His advice may be helpful if you’re…
Search Console Data Survives After Domain Expiration
In the August edition of Google’s SEO office-hours Q&A video, John Mueller, Senior Search Analyst at Google, tackled a unique question about domain expiration and Search Console data. The question…
Google’s Mueller On August Core Update vs. Ranking Bug Effects
Google recently rolled out two changes that affected website rankings: the August 2024 core update and a fix for a separate ranking problem. These happened around the same time, making…
How To Identify & Reduce Render-Blocking Reosurces
Despite significant changes to the organic search landscape throughout the year, the speed and efficiency of web pages have remained paramount. Users continue to demand quick and seamless online interactions,…
Google Quietly Launches New AI Crawler
Google quietly added a new bot to their crawler documentation that crawls on behalf of commercial clients of their Vertex AI product. It appears that the new crawler may only…
Google’s Gary Illyes Continues To Warn About URL Parameter Issues
Google’s Gary Illyes recently highlighted a recurring SEO problem on LinkedIn, echoing concerns he’d previously voiced on a Google podcast. The issue? URL parameters cause search engines difficulties when they’re…
Meta’s New Ad Tools Promise More Precise Customer Targeting
Meta is rolling out ad platform upgrades for Facebook and Instagram. The updates, coming in the next few months, focus on boosting performance and customization through AI-powered campaign optimization. New…
Google’s Martin Splitt On Why Pages Aren’t Indexed
Google explains ‘not indexed’ status, advises improving content quality and server performance to enhance visibility in search results. Google advises patience for newly discovered pages. Improve content quality to increase…
50 Bootstrapped SaaS Companies Dominating SEO in 2024
We analyzed the organic traffic growth of 1,600 SaaS companies to discover the SEO strategies that work best in 2024. In this article, we’re focusing on bootstrapped software companies—those who…
How To Craft A Winning SEO Strategy
Image Credit: Lyna ™ Strategy is the most misunderstood topic in the SEO world and likely the most impactful one. Just search for “SEO strategy” and notice that almost every…
Utilizing Local Influencers For Digital Marketing Success
Small businesses face the ongoing challenge of standing out in crowded marketplaces, both online and off. One strategy that has gained significant traction in recent years is leveraging prominent, trusted…
Delivering Better Results To Clients
This post was sponsored by SERPs. The opinions expressed in this article are the sponsor’s own. Providing SEO services to businesses with numerous locations can be challenging without a refined…
Google’s John Mueller On Removing Unwanted Content From Search
Google’s John Mueller explained on Reddit how to remove unwanted content from search results. This came up when someone asked about getting rid of an old article about their arrest…
Use AI Overviews Like The Experts: Techniques For SEO Success
Finding it tough to stay on top of AI’s impact on SEO? You’re not the only one. Google’s new AI overviews are changing how search works, and keeping up is…
Why Your Rankings Are in Flux
Search traffic isn’t just a metric — it’s a business model. Companies like HubSpot, Nerdwallet, and Zapier have built multimillion dollar empires on it. I’ve personally witnessed a gaming brand…
How to Become an SEO Conference Speaker
I asked 11 of SEO’s own headline acts to share their best advice for aspiring speakers. Here’s their personal roadmap for speaking on the biggest stages, building your personal brand,…
Crawl Me Maybe? How Website Crawlers Work
You might have heard of website crawling before — you may even have a vague idea of what it’s about — but do you know why it’s important, or what…
13 Essential On-Page SEO Factors You Need To Know
On-page SEO is fine-tuning various website components to help search engines crawl, understand, and rank pages for relevant queries. While off-page factors like backlinks and brand signals are critical, optimizing…
Setting Your Campaigns Up For Success
There’s a lot of well-meaning PPC advice out there. This advice often finds its way to bosses/clients who ask, “Why aren’t we doing ___?” The problem is most of these…
July 2024: Refining AI Overviews for Maximum Impact
What a big month for AI Overview evolution July has been! We’ve witnessed some significant enhancements that appear to show Google is paying attention to what’s working with competitors. By…
How I Rank #1 on Google
SEO content is content optimized to rank high on search engines. I’ve created plenty of them in my career. In fact, I’ve written 111 articles for this blog, of which…
Win the Client With Your Next SEO Proposal (+ Expert Tips and Template)
Want to win new business with your next SEO proposal? Let me show you how. In this article, I’ll explain what an SEO proposal is and how to craft it…
SERP Tracking With Free Tools: A Beginner’s Toolkit
Looking for a more reliable way to check the SERPs without spending a dime? Each of these free tools allows you to check rankings in different locations, without “contaminating” the…
A Complete Guide for Digital Marketers
Imagine browsing your favorite blog and spotting a visually engaging ad that seamlessly fits the content and stands out just enough to grab your attention. That’s the power of display…