SEO news from around the world
Search marketers assert that Google’s new long-form AI Overviews answers have become the very thing Google’s documentation advises publishers against: scraped content lacking originality or added value, at the expense…
A WordPress plugin that automatically posts content scraped from other websites has been discovered to contain a critical vulnerability that allows anyone to upload malicious files to affected websites. The…
AI is reshaping search optimization—it’s no longer just about ranking in search results, but about earning visibility in AI-generated answers. We’re moving from chasing traffic, to competing for brand visibility.…
Video content is now a driving force behind consumers’ attention in today’s digital era. Gone are the days of simple blog posts and stock images. Social media has transformed what…
Understanding E-E-A-T: The Cornerstone of Quality Content Google’s quality guidelines emphasize E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) as the framework for evaluating content quality, especially as AI-generated content becomes more common.…
A Google engineer’s redacted testimony published online by the U.S. Justice Department offers a look inside Google’s ranking systems, offering an idea about Google’s quality scores and introduces a mysterious…
Google’s Search Relations team recently shared insights about how the search engine handles HTTP status codes during a “Search Off the Record” podcast. Gary Illyes and Martin Splitt from Google…
Back in 2017, we conducted a study to answer a simple yet important question: How old are the top-ranking pages in Google? The results were eye-opening and became one of…
Managing PPC campaigns means juggling more than just keywords and budgets. From creative production and landing page optimization to fraud detection and competitor research, the marketer’s toolbox needs to be…
Tariffs – and other international trade turbulence – tend to live in the operations or finance side of the house. In reality, these shifts disrupt marketing, media efficiency, and PPC…
Mordy Oberstein, a search marketing professional whom I hold in high esteem, recently shared the provocative idea that referral traffic is not a brand’s friend and that every brand, as…
Google’s John Mueller has clarified that all links within AI Overviews (AIOs) share a single position in Google Search Console. SEO consultant Gianluca Fiorelli asked Mueller how Search Console tracks…
How do you turn local searches into real foot traffic? If your business relies on being found locally, clicks alone aren’t enough. You need future customers to choose you and…
Google launches a generative AI certification with free training, focusing on Google’s tools. Is this credential worth adding to your resume? Google has launched a generative AI certification program. The…
ChatGPT is more than just a prompting and response platform. You can send prompts to ask for help with SEO, but it becomes more powerful the moment that you make…
The EdTech industry is expanding rapidly, with a global market projected to reach $354.71 billion this year. From AI tutors to classroom management platforms, both new startups and established players…
Google has long held a firm grip on the search engine landscape, but that dominant veneer is starting to show cracks. In recent months, regulatory scrutiny, public mistrust, and rising…
The cybersecurity industry is growing fast, with both new and established players competing for attention. Many new AI-led security innovations are also sweeping the market. Using Ahrefs’ website growth data,…
This year, MozCon is hittin’ the road to bring you fun and SEO insights. We’re excited to announce that London’s lineup is swiftly taking shape, with six confirmed speakers. Keep…
This post was sponsored by RollerAds. The opinions expressed in this article are the sponsor’s own. Want more visibility in Google Discover? Not sure how to get into Google’s personalized…
One thing I need you to understand about the groundbreaking data I’m about to show you is that no one has ever done this kind of analysis before. Ever. To…
Lately, we’ve heard murmurings that Google’s March Core Update has led to an uptick in AI Overviews¹ ² This chimes with what we’re seeing in Ahrefs Brand Radar, our new…
The question today comes from Raoof, who asks: “I completely lost my website due to financial disputes with the hosting company. I have no backup and the only thing I…
At any point, any marketing team has infinite ideas and opportunities. New technologies, channels, strategies, and tactics are constantly emerging. It’s impossible for any team to pursue every idea. What…
Trying to regain lost visibility in AI-powered search results? As AI Overviews and answer engines continue to reshape how search works, organic visibility can disappear overnight. If your traffic has…
The United States Copyright Office released a pre-publication version of a report on the use of copyrighted materials for training generative AI, outlining a legal and factual case that identifies…
New research shows that Google’s AI Overviews often link to Google, contributing to the walled garden effect that encourages users to stay longer on Google’s site. A study by SE…
As brands compete for market share across a whole range of AI platforms, each with its own way of presenting information, brands are on red alert. The three pillars of…
Google’s updated image SEO best practices recommend using consistent URLs for images across your site to preserve crawl budget. Google recommends using the same image URL across your site. Inconsistent…
A recent exchange between SEO professional Neil McCarthy and Google Search Advocate John Mueller has highlighted how Google treats hreflang tags. McCarthy observed pages intended for Belgian French users (fr-be)…