Comparison For Google Ads Creatives
Every day, marketing teams face a crucial decision: Should they rely on Google’s built-in AI tools or invest in custom solutions for specific ad campaign tasks? I’ve watched this debate…
Is The SEO Job Market Undergoing A Major Shift?
Anecdotal reports and an SEO jobs study describe a search marketing industry undergoing profound changes, not only in the skills in demand but also in hiring practices that may be…
Inventory Management Tips For 2025
Anyone with experience selling on Amazon will tell you that the most important part of your business is making sure that you stay in stock. Inventory stockouts not only lose…
2025 Guide to a Successful Site Migration: How to Protect Your SEO and Grow in the Era of AI Search
Site migrations have always been one of the riskiest moments for organic search—but in 2025, the stakes have grown higher. Search isn’t just about rankings anymore. It’s about how you…
How To Build An AI Search Strategy With Limited Resources
Feeling overwhelmed by AI in search? Working with limited time, tools, or a small team? You’re not alone. As search engines evolve, it’s becoming harder to keep up, especially if…
Why Meaning Matters Most In Branding (And How To Build It)
Building a genuine emotional connection is crucial for forming a meaningful bond with your audience and transforming them into your most loyal customers. In this episode, Katie Morton, editor-in-chief of…
When should you do SEO?
So some examples of businesses I would say probably shouldn’t bother. Rolls-Royce Aerospace Rolls-Royce Aerospace are actually called Rolls-Royce Holdings PLC, I think technically. So this is a company that…
Telling Better Stories With SEO Data To Show Business Impact
In data-heavy organizations, SEO remains one of the most misunderstood areas at the executive level. This isn’t because of a lack of information but because much of that information lacks…
10Web Releases API For Scaled White Label AI Website Building
10Web has launched an AI Website Builder API that turns text prompts into fully functional WordPress websites hosted on 10Web’s infrastructure, enabling platforms to embed AI website creation into their…
How Google Protects Searchers From Scams: Updates Announced
Google has announced improvements to its security systems, revealing that AI now plays a crucial role in protecting users from scams. Additionally, Google has released a report detailing the effectiveness…
New AI Models Make More Mistakes, Creating Risk for Marketers
The newest AI tools, built to be smarter, make more factual errors than older versions. As The New York Times highlights, tests show errors as high as 79% in advanced…
SEO Topic Clusters: Complete Guide, Examples & Free Templates
Create multi-format content Most teams stop at blog posts, and that’s a big mistake. The brands that own the SERPs, like HubSpot, Monday.com, and Salesforce, build topic clusters beyond the…
6 New Ways To Run Campaigns
Tip #1. Boost Relevance: Use Industry-Specific Conversion Signals To Customize Google Ads Messaging Increasing clicks is as easy as increasing how relevant your ads are to your potential customers. Sounds…
How To Write Better Ad Copy When Google Ads Uses AI-Assisted Features
Almost every major ad platform now offers some form of AI-generated copy. While these tools can speed up the process of launching campaigns, they often create headlines and descriptions that…
Google Disputes News That Search Engine Use Is Falling
Google took the unusual step of issuing a response to news reports that AI search engines and chatbots were causing a decline in traditional search engine use, directly contradicting testimony…
How to Calculate, Use, And Improve It
Share of search (SoS) is the percentage of all brand-name searches in your market that mention your brand. To find it, count how many times people searched for your brand…
Apple May Add AI Search Engines to Safari As Google Use Drops
Apple is reportedly planning to redesign Safari to focus on AI search engines. According to recent testimony in the Google antitrust case, this comes as the company prepares for possible…
PPC Keyword Research for Google Ads: A First-Timer’s Guide
PPC keyword research is the process of finding the exact words or phrases people type into Google when they’re looking for something related to your product or service. It helps…
ChatGPT Leads AI Search Race While Google & Others Slip, Data Shows
ChatGPT leads the AI search race with an 80.1% market share, according to fresh data from Similarweb. Over the last six months, OpenAI’s tool has maintained a strong lead despite…
Factors To Consider When Implementing Schema Markup At Scale
Organizations adopting schema markup at scale often see a boost in non-branded search queries, signaling broader topic authority and improved discoverability. It has also become a powerful answer to a…
Internal Silos Are An Overlooked Problem That Can Hurt Search Performance
Sometimes, SEO success isn’t about technical factors, content, or backlinks – or even about adapting to the changes prompted by AI. Many times, companies unknowingly have their SEO investments or…
How To Implement Faceted Navigation Without Hurting Crawl Efficiency
This week’s question tackles the potential SEO fallouts when implementing faceted navigation: “How can ecommerce sites implement SEO-friendly faceted navigation without hurting crawl efficiency or creating index bloat?” Faceted navigation…
Google Launches AI Max for Search Campaigns
Google Ads has announced a major update to Search campaigns. The new AI Max campaign setting will roll out globally in beta starting later this month. Per Google’s announcement, advertisers…
WordPress WooCommerce Bug Causing Sites To Crash
A WordPress bug is causing WooCommerce sites to display a fatal error, crashing ecommerce sites. The problem originates from a single line of code. A workaround has been created. The…
Testing Google’s Post-AIO Traffic Claims
Last week, in Part 1 (find it here), we examined whether Google’s AI Overviews are actually changing how people use Search. The data revealed that while users visit Google more…
Users Make 10 Clicks Before Leaving
New data shows Google keeps users on its site longer. Visitors now make 10 clicks on Google’s site before leaving for another website. This finding comes from a 13-month study…
Google’s Updated Raters Guidelines Target Fake EEAT Content
A major update to Google’s Search Quality Raters Guidelines (QRG) clarifies and expands on multiple forms of deception that Google wants its quality raters to identify. This change continues the…
Google Shares Insight About Time-Based Search Operators
Google’s Search Liaison explained limitations in Google’s ability to return web pages from a prior date, also noting that date-based advanced search operators are still in beta. He provided one…
Breaking Into New Markets With PPC: Key Considerations
Google Ads dominates the global PPC market with advertising revenue surpassing $265 billion in 2024. Paid search is self-serving and fast to deploy. But as simple as it appears, the…
Proven Strategies For Sustainable Relationships
The reality of working in B2B today is that tried-and-tested tactics are no longer as effective for engaging buyers. Buyers are independent, defensive, and prefer independent research before reaching out…