SEO news from around the world
Companies invest lots of resources in search engine optimization (SEO) to increase their website’s visibility by incorporating Google’s algorithms to give the best traffic results. These algorithms are based on…
As a business owner, you appreciate the pivotal role of the internet in your sales. Most clients check online platforms before they choose to invest in your brand. Your website…
People today consume more content than ever. Whether it’s browsing news online, reading their favorite blog or perusing the reviews of the latest TVs before choosing which to buy, we…
The sole purpose of market research is to learn more about your customers, make the best business decisions and improve your chances of success in today’s competitive market. Brands need…
We are pretty sure that you already know about one of the most effective link-building tactics there is: guest blogging. But have you heard about guestographics? It’s like putting a…
Businesses on Instagram may not have an SEO specialist, but they implement search engine optimization (SEO) intuitively. Moreover, SEO is a number one concern for those who want to win…
Mobile search traffic has exceeded that of desktop since at least 2016. BrightEdge data shows that 62% of all web traffic is from mobile devices and tablets. And some of…
Most search engine optimization (SEO) specialists aspire to reach no. 1 in Google rankings, but Google usually changes its design and algorithms to improve search appearances, making it difficult to…
Meta descriptions and keywords are critical for successful website development, promotion and traffic acquisition. Furthermore, it is through these components that Google receives information about the site page’s content. Therefore,…
The previous two weeks have seen a number of interesting and important changes from Google, with particular relevance for marketers and e-commerce merchants. There are lots of small practical changes…
Have you ever wondered why people don’t visit some company websites? Whether they have excellent products and services, a website can affect the organization itself. A website can help your…
The addition of featured snippets to Google results pages represents one of the most significant developments in the evolution of search. Position zero results—snippets that appear before the main organic…
Over the last several years, more alternative search engines have entered the market, taking away market share from global giants. Open-access technologies and inexpensive tools have allowed smaller organizations to…
Search engine optimization (SEO) is a vital business-to-business (B2B) lead generation strategy for companies to acquire and retain customers. Companies can easily maintain organic visibility with solid SEO strategies across…
In the constantly evolving world of social media, it can be difficult to keep up with the latest changes and trends, especially on a powerhouse platform such as Instagram. When…
It’s 2022 and we are no strangers to seeing our favorite celebrities raving about their preferred brands when scrolling through our social media feeds, or coming across bloggers promoting their…
You’re here because you understand the importance of search engine optimization (SEO) in generating inbound brand visibility & sales. In fact, 93 percent of online experiences begin with a search…
In the evolving world of search, we need to always be thinking about how our brands and our content can be discovered. Competition for search audiences is fiercer than ever,…
Over the last two weeks, Google has made several significant updates to Search Central documentation. It’s important to take note of these additions and changes because implementing the advice could…
The world of search is abuzz with talk about Google’s first core update of 2022. And you may have seen ranking fluctuations over the last three weeks. If you’re reeling…
In contrast to a hectic start to the month, which included a major algorithm update, the previous two weeks have been a little more subdued. However, we’ve still got an…
Increasing website traffic and online sales is the prevalent purpose of multitudinous companies, either large or small. With platforms like BigCommerce, Shopify and GoDaddy, now, it’s no rocket science to…
If you started researching marketing types, you must have come across numerous names and definitions that make it clear that marketing has numerous derivations. Marketing is the process of planning…
It goes without saying that to be successful as an Amazon Fulfillment by Amazon (FBA) business, you need to rank high on search results pages (SERPs). This is where search…
Your business competitors aren’t the only ones providing the same products or services that you do. For example, you have search engine optimization (SEO) competitors, who may not necessarily be…
WordPress is a popular content management system (CMS) used by millions of website owners. The plugins available for WordPress make it a compelling platform, and many website owners find that…
Conducting a content audit can be a challenging and arduous process. However, identifying the problems with your website’s existing content can help you improve future content creation and help you…
The purpose of a search engine is to help you find what you are looking for and serve the best content that applies to your needs. Google has been catching…
Google announced its Page Experience update in 2020, and officially rolled it out between June and September of 2021. The update was aimed at improving web page interactions for visitors.…
In contrast to a hectic start to the month, which included a major algorithm update, the previous two weeks have been a little more subdued. However, we’ve still got an…