SEO news from around the world
Search engine optimization (SEO) is a vital business-to-business (B2B) lead generation strategy for companies to acquire and retain customers. Companies can easily maintain organic visibility with solid SEO strategies across…
In the constantly evolving world of social media, it can be difficult to keep up with the latest changes and trends, especially on a powerhouse platform such as Instagram. When…
It’s 2022 and we are no strangers to seeing our favorite celebrities raving about their preferred brands when scrolling through our social media feeds, or coming across bloggers promoting their…
You’re here because you understand the importance of search engine optimization (SEO) in generating inbound brand visibility & sales. In fact, 93 percent of online experiences begin with a search…
In the evolving world of search, we need to always be thinking about how our brands and our content can be discovered. Competition for search audiences is fiercer than ever,…
Over the last two weeks, Google has made several significant updates to Search Central documentation. It’s important to take note of these additions and changes because implementing the advice could…
The world of search is abuzz with talk about Google’s first core update of 2022. And you may have seen ranking fluctuations over the last three weeks. If you’re reeling…
In contrast to a hectic start to the month, which included a major algorithm update, the previous two weeks have been a little more subdued. However, we’ve still got an…
Increasing website traffic and online sales is the prevalent purpose of multitudinous companies, either large or small. With platforms like BigCommerce, Shopify and GoDaddy, now, it’s no rocket science to…
If you started researching marketing types, you must have come across numerous names and definitions that make it clear that marketing has numerous derivations. Marketing is the process of planning…
It goes without saying that to be successful as an Amazon Fulfillment by Amazon (FBA) business, you need to rank high on search results pages (SERPs). This is where search…
Your business competitors aren’t the only ones providing the same products or services that you do. For example, you have search engine optimization (SEO) competitors, who may not necessarily be…
WordPress is a popular content management system (CMS) used by millions of website owners. The plugins available for WordPress make it a compelling platform, and many website owners find that…
Conducting a content audit can be a challenging and arduous process. However, identifying the problems with your website’s existing content can help you improve future content creation and help you…
The purpose of a search engine is to help you find what you are looking for and serve the best content that applies to your needs. Google has been catching…
Google announced its Page Experience update in 2020, and officially rolled it out between June and September of 2021. The update was aimed at improving web page interactions for visitors.…
In contrast to a hectic start to the month, which included a major algorithm update, the previous two weeks have been a little more subdued. However, we’ve still got an…
Every search engine optimization (SEO) professional knows about the importance of web copywriting. It plays a vital role in on-page SEO, allowing you to cover optimal keywords while defining website…
5Web accessibility, also known as digital accessibility, should go hand-in-hand with search engine optimization (SEO). If you’re not sure why, it might help to take a crash course in the…
WordPress is a popular content management system (CMS) used by millions of website owners. The plugins available for WordPress make it a compelling platform, and many website owners find that…
Do you know that fooling Google is becoming harder with every passing day? With ever-changing algorithms, websites often struggle in developing and maintaining a ranking on search engine results page…
Search engine optimization (SEO) is crucial to a company’s digital marketing strategy. Optimizing a small company website is a relatively manageable task. Optimizing a website with thousands of pages and…
Search engine optimization (SEO) works best when professionals develop a suitable strategy. To do so, they require relevant data about the website they optimize, an understanding of how it ranks,…
While creating accessible websites is something companies and web designers have been doing for years, web accessibility has only recently become somewhat of a buzzword. As newer generations become more…
No one needs to be told that the world has almost become fully virtual. Unlike in the past, most organizations, businesses, and brands are now deeply rooted within the internet…
Running a business is one of the best ways to create wealth. Furthermore, as a business owner, you’ll have the freedom to manage your schedules and do what you like…
One of the most challenging job functions marketers need to tackle is creating a budget. Before any marketing campaign or strategy can be carried out, budget planning is the basic…
Write content of 800-2,500+ words, add keywords in your content and meta tags, tada! Not any more! Over the years, search engine optimization (SEO) has experienced a massive shift from…
One of the most challenging job functions marketers need to tackle is creating a budget. Before any marketing campaign or strategy can be carried out, budget planning is the basic…
Running a business is one of the best ways to create wealth. Furthermore, as a business owner, you’ll have the freedom to manage your schedules and do what you like…