SEO news from around the world
There is little doubt there are local SEO and general business benefits to earning and encouraging customers to leave keyword-rich reviews. In many cases, customers will leave reviews whether you…
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. We’re back with a brand new…
Four updates have rolled out to Twitter this week, which include new ways to react to tweets, new ways to compose tweets, and more. Many of these features are in…
Google’s John Mueller answered a question about a poor translation on a website. He expanded his answer to address the issue of how Google rates a website for quality when…
For most, the benefits of using freelance writers for your digital marketing agency or business far outweigh the challenges. One of the greatest pros is the higher ROI you may…
Google offers a number of certificates that allow you to fast-track your career toward jobs in high-demand fields. Google Career Certificates, which earn you earn the equivalent of a four-year…
Are you prepared for small business SEO in 2022? If you’re still scrambling to formulate a strategy, you’re not alone. The uncertainty of ongoing pandemic-related business interruptions and changes in…
Incorporating video into your marketing strategy is now table stakes – in fact, 86% of businesses were using videos for marketing in 2021. If you’re not using this format to…
Instagram is adding two new feeds to the app, and updating the existing home feed with more content from accounts you don’t already follow. To counterbalance the additional content you…
The first six years of my SEO career were spent in the same in-house SEO team. During that time, the team underwent many changes, evolving and adapting in an endless…
Google’s Search Advocate John Mueller answers whether your domain extension affects SEO, and other questions related to the search impact of domain choices. These questions are answered in the latest…
There are two key components to setting any audience strategy in PPC: Targeting and Observation. For any PPC practitioner, these two settings can either make or break your performance. It…
Google constantly updates its algorithm. This year alone, they’ve announced 12 significant updates. But, of course, it doesn’t include the hundreds of minor updates Google has made to its search…
Prior to the COVID-19 pandemic, remote work uptake was slow and many employers had serious reservations about it. How will we communicate, collaborate, and keep everyone connected? What will we…
Marketing is all about explaining to potential customers why your product fits their needs the best. To know that, you need to know what your competitors are offering. The only…
Integrating backend data into digital marketing initiatives is a gamechanger for performance. But what can you do when backend conversion data is unavailable or unreliable? How can marketers optimize lead…
The 2022 key to local business success: Be the first to use Google’s newest marketing features in your area. Get more traffic in your door, get your business noticed faster,…
When companies are craving long-term, sustainable growth, they need to think about content marketing. Content marking is knowing how, when, and where to publish, how to organize information online with…
If some keywords are good, then more must be better, right? That’s the simple logic behind keyword stuffing as a ranking factor. In the early days of web search, way…
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. “Everywhere!” is going to be the…
Enhanced Tracking Features Organic search and mobile rankings are updated daily. With ProRankTracker, you have the option, under certain plans, to check your rankings on demand. You can also enhance…
Serious question: Are internal links a ranking factor? Too often, the chatter around internal links as a ranking factor feels more like it’s coming from a never-ending game of telephone…
Optimizing Shopify product pages and blogs gets easier with Yoast SEO, which launches this month and offers the same features as the popular WordPress plugin. Slated to launch on January…
This week’s Ask An SEO question comes from Caroline in Cleveland, who wrote: Multiple divisions of our company want to rank for the same keywords. Are there any tips for…
Since the announcement of the Page Experience update and its full rollout last September 2021, many SEO professionals worldwide have turned their attention to improving Core Web Vitals for the…
Google’s John Mueller answers a question about whether author archives makes a difference with their E-A-T scores. John first noted that there is no such thing as an E-A-T score…
Excellent SEO is the cornerstone of any serious marketing strategy. You should be using it, too. Why are your search rankings so important? Try this number on for size: click-through…
Utilizing Google Search Console’s international targeting feature, also known as “geotargeting,” can hurt search rankings if you’re trying to reach a wide audience. This topic is discussed in during the…
When people talk about keyword stemming as a ranking factor, they’re referring to Google’s ability to recognize different variations of the same word. Since Google can understand when a user…
Google won’t index your site? You’re not alone. There are many potential issues that may prevent Google from indexing web pages, and this article covers 14 of them. Whether you…