SEO news from around the world
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Content marketing and optimization are crucial…
What if there were a more efficient way to notify search engines whenever your website content changed? Does it bother you that search engine spiders have to crawl every URL…
Since the beta version of Google News was first launched back in September 2002, the news search engine has changed dramatically. And over the years, many best practices of what…
Let’s get this straight… there is no such thing as a B2B Google algorithm. However, things run quite differently when you are targeting businesses and not consumers with your SEO…
Age-old stories and advice like the below from Brian Dean would have us believe that your server’s IP address will affect your rankings. Screenshot by author, July 2021 I mean,…
Ready to build your first website? Are you shopping for affordable WordPress web hosting? There are multiple types of web hosting solutions to choose from: shared hosting, dedicated hosting, cloud…
The security alert company HaveIBeenPwned notified users that the profile information of 114 million Gravatar users had been leaked online in what they characterized as a data breach. Gravatar denies…
More than a nice-to-have addition to a website, HTTPS encryption plays an important role in search rankings. HTTPS makes websites safer for users to visit, and that added layer of…
As Google continues to update its algorithm to provide searchers with the best user experience possible, SEO professionals must also update their techniques to stay competitive. If you’re just getting…
LinkedIn launches in Hindi, making it the first Indian regional language on LinkedIn to support the Hindi-speaking community of 600+ million people worldwide. After the United States, India is LinkedIn’s…
TikTok is adding a new tipping feature, and the ability to send digital “gifts,” which will allow users to earn money from creating content. These additions to TikTok are part…
What are the most important PPC trends that you should focus on in 2022 for greater success? For our fifth annual look at PPC Trends here on Search Engine Journal,…
Google constantly updates its algorithm. This year alone, they’ve announced 12 significant updates. But, of course, it doesn’t include the hundreds to thousands of minor updates Google has made to…
Can you boost your search rankings in Google by using the right keywords in your H1 tags? And just how many H1 tags should you use on each webpage, anyway?…
Nearly as long as we’ve had search engines, links have been considered the currency of the web. Who links to your website can say a great deal about your associations,…
Neeva is a new search engine that promises a private and customizable experience, without ads. Think about it as an HBO subscription service – premium media without ads. How will…
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. As we wind down 2021, we’re…
Travel and tourism have been extremely competitive in recent years, with hotels and chains competing against online travel agencies (OTAs) and booking sites in increasingly rich search results. Now, the…
Dramatic changes in consumers’ behavior and informational needs caused by the pandemic have been driving content marketing trends and opportunities through the roof. As consumers shifted online en masse and…
What was the last book you read? If you are seeking additional information about SEO and search engines, there are many books to choose from to broaden your knowledge. In…
Hey, wait didn’t we already write something about this? Why isn’t this blog post ranking on Page 1 for anything yet? Should we update this content or create a new…
Google answers how long 301 redirects should be kept in place after a site move, saying year is the minimum recommended length of time. Why a year? Because it takes…
Images can make up a massive proportion of your page weight. And that means that optimizing them can make a great deal of difference in your site speed. Given the…
Google recently published research on a technique to train a model to be able to solve natural language processing problems in a way that can be applied to multiple tasks.…
Is driving local traffic one of your top goals? Whether you’re trying to drive holiday traffic or traffic during any season, SMS might be the answer. According to research from…
My content and social media team is growing – and fast. With these changes comes an avalanche of strategic and logistical tasks requiring constant attention. Through it all, I find…
It’s now easier to run ads about cryptocurrency on Meta. Businesses can now obtain a regulatory license instead of going through a whole application process. Meta is expanding the number…
Google announced an English language product review update is rolling out today, Wednesday December 1, 2021. Product review pages that have made improvements since the last product review update may…
Google’s Performance Planner tool for Google Ads is receiving four updates to help users plan multiple campaigns, make informed changes, and more. Performance Planner is designed to simplify the process…
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Keyword clustering is the SEO tactic…