Wix, a leading web development platform, has recently integrated IndexNow into its services, optimizing the speed at which new content on premium sites gets indexed by search engines. This development…

More and more companies are discovering the benefits of a well-run PPC program. PPC can be so much more than just a lead generation tool. With many different campaign types…

Google’s algorithm is always changing. And along with new AI integrations, it’s crucial to know how your, or your clients’, websites could be affected. Are you taking advantage of these…

Microsoft announced the rollout of its AI assistant, Copilot, across Windows 11, Bing, Edge, and Microsoft 365 this fall. Yusuf Mehdi, Corporate Vice President and Consumer Chief Marketing Officer at…

Microsoft is rolling out an update to Bing Webmaster Tools’ sitemap reporting capabilities. This update is designed to provide you with a deeper understanding of how Bing indexes your sites.…

Microsoft announced a series of generative AI updates to its search and advertising platforms to redefine how we interact with search engines and online ads. Earlier this year, the tech…

To maintain trust and ensure transparency in advertising, Google has announced an update to its Misrepresentation policy. The update, enacted on November 21, 2023, is designed to tackle issues related…

Bing Webmaster Tools announced a significant change that could affect website owners and SEO professionals who use the disavow links feature. Effective October 2023, the platform will eliminate the disavow…

I know, my poor link builder n00bs. It’s brutal out there. But I got you! I’m Bibi the Link Builder and I’ve been building backlinks since the days of yore.…

Google shared the latest updates to Google Ads’ automatically created assets and conversational experience to help more users leverage artificial intelligence (AI) to improve ad campaign efficiency. The latest features…

In today’s tough economic times, many teams are feeling squeezed by budget constraints and high expectations from within. SEO professionals are under more pressure than ever to deliver results with…

At the DMEXCO conference, Microsoft announced a significant addition to its advertising suite—Video and Connected TV (CTV) ads. The tech giant aims to capitalize on the booming digital video landscape,…

Boomers, millennials, Gen Z – with so many generational terms flying around, it can be difficult to know who’s who in the zoo. Well, baby boomers are easy enough. While…

In the previous article, we discussed the three core pillars of content marketing strategy. Much like the 4 Ps of marketing, these three pillars contain the sum of all activities…

Quality is a critical factor influencing nearly every aspect of search, according to a recent discussion between John Mueller and Gary Illyes of Google’s Search Relations team. During the recent…

In an ongoing federal antitrust trial, Google’s advertising practices are spotlighted this week. Jerry Dischler, Vice President for Google’s advertising products, testified that Google adjusts its advertising auctions to meet…

Google has made significant improvements to Bard, its exploratory AI chatbot, by connecting it to Google’s collection of applications and services. The goal is to allow Bard to provide more…

As the online world becomes oversaturated with curated and repetitive content, it’s important to actually develop an SEO strategy that increases the likelihood that your site is in a position…

Whether it’s Pubcon or MozCon, Dreamforce, or SXSW, SEO conferences and business networking events can be a great way to freshen up your skills, tune into industry trends, and connect…

Google has introduced several new features to AdSense to simplify managing sites connected to the ad network. The updates aim to help publishers quickly verify site ownership and check their…

Google has started automatically migrating advertiser conversion tracking from Universal Analytics to Google Analytics 4, confusing advertisers. While intended to ease the transition to GA4, Google’s automated changes are creating…

In the opening week of the US Justice Department’s antitrust case against Google, the search company faced allegations that it strong-armed partners into deals that cemented its dominance. The federal…

When SEO pros are trying to optimize content, they have a choice to make: Do I choose the singular version or the plural one as my primary keyword? Can I…

PPC optimizations are critical to improve your paid search advertising campaigns’ performance. Before we get into our top tips, what exactly is PPC optimization? After paid search campaigns are launched,…

At the Google I/O developer conference in May 2023, CEO Sundar Pichai announced the company’s upcoming artificial intelligence (AI) system, Gemini. The large language model (LLM) is being developed by…

It’s now easier than ever to promote an app, thanks to Google App Install campaigns. This campaign type has both advantages and disadvantages when trying to promote a mobile app.…

Google announced that they have completely removed the How-To Rich Results. The schema for it can still be used but there will be no benefit in the search results from…

The Google Tag is a reliable source to measure the entire customer journey. But, most marketers go running for the hills whenever “code” is mentioned. It can be challenging to…

In a groundbreaking gathering, top tech CEOs met with United States Senators and civil society leaders in Washington, D.C., for the AI Insight Forum. Senate Majority Leader Chuck Schumer described…

Google announced the September 2023 Helpful Content Update that is expected to finish rolling out in two weeks. The update appears to loosens up on machine generated content while warning…