There are 1 billion active users on TikTok. And there are over 136.5 million users in the U.S. alone that you should consider engaging as part of your social media…

Amazon offers several different types of deals and discounts. Utilizing these deals and discounts can impact your click-through rate, conversion, and even the overall success of your product launch. In…

At least 30 major advertisers have dropped advertising on Twitter after it was revealed that their ads were displayed alongside tweets soliciting illegal child abuse content. For example, a promoted…

How do marketers determine the potential risk versus possible reward of experimenting with new marketing channels and tactics? More importantly, how can you convince leadership to invest in new technologies?…

If you’re looking to drive web traffic and generate leads for your law firm, content marketing is the answer. But how do you reach your target audience, especially with your…

Google shopping experience for users is getting an upgrade. In today’s Search On event, Google announced nine new features and tools geared to help improve the user experience. The overarching…

At today’s Google’s Search On conference, the company announced it’s rolling out five significant changes to how people search on mobile. Starting today on the Google app for iOS, you’ll…

Google is rolling out a new addition to search results that highlights what people are saying about a topic in online discussions and forums. Announced today at Google’s ‘Search On’…

WordPress 6.1, scheduled for November 2022, will feature a “massive improvement to database performance” thanks to new post query caching. This new feature promises to make WordPress websites perform faster.…

There is a growing awareness that brand-building in the metaverse can shift your marketing onto a new playing field. Or is it multiverse? With all the commotion surrounding the metaverse…

As marketers, we love numbers and metrics. They help us track progress. They tell us where we are and how far we have to go. SEO continues to be a…

You’ve created content for real shoppers to discover your store, but do you know if your hard work has been paying off? Is your expensive, time-consuming long content and link…

Over half (53%) of all consumers in the U.S. turn to a search engine like Google to find information on a product before purchase. Yes, organic search is still the…

With Google constantly releasing algorithm updates, how do you keep up? Gone are the days when businesses could rank on Google simply by pumping out generic, keyword-stuffed material, which wasn’t…

Can’t wait for your new content to get indexed? Learn why it’s so hard to estimate how long indexing may take and what you can do to speed things up.…

There are many things to consider when launching a new product. But there are ways of getting everything ready and popping the cork in Google once you go live. HubSpot’s…

I am thrilled to announce Jessica Cromwell’s well-deserved promotion to VP of Sales for Search Engine Journal. I can’t believe it has been almost 10 years since our partnership began.…

Search results have come a long way. A standard organic search result before Google introduced SERP features displayed the title tag, meta description, and URL. Fortunately, you don’t need to…

Content marking is essential to any business’s strategy to acquire new customers and build authority for the brand. The hard part is that creating exciting and engaging content for fields…

Google’s recent core algorithm update and product review update are done rolling out as of September 26, 2022, the company confirms. Google quietly announced the rollout completion via its search…

With Google constantly releasing algorithm updates, how do you keep up? Gone are the days when businesses could rank on Google simply by pumping out generic, keyword-stuffed material, which wasn’t…

TikTok is rolling out a downvote button, allowing users to flag irrelevant or inappropriate comments. The launch of comment downvotes follows a test that TikTok ran throughout the summer. TikTok…

Social media has become a significant part of most people’s daily routines. According to a recent study from Pew Research Center, almost half of Americans use Facebook multiple times a…

Google’s Search Advocate John Mueller says hreflang implementation doesn’t have to be as complicated as people think. Hreflang is one of the more confusing aspects of technical SEO and among…

In the last decade or so, the concept of “fake news” has become a major thorn in the side of consumers and content writers alike. Digital marketing experts who write…

While TikTok might be all fun and games for users, marketers know better. This social media channel is full of essential metrics to help brands create more engaging and relevant…

Matt Mullenweg, developer of WordPress and CEO of Autommatic, proposed no longer adding new features to the WordPress, pivoting instead to a plugin-first policy. This new approach to the future…

According to Byron White, Founder and CEO of WriterAccess, their target market is centered around “content marketers looking to make the world a better place with quality content as the…

Remarketing is an essential part of any Google Ads strategy. It’s no longer a question of if you should run remarketing campaigns; it’s how you should run remarketing campaigns. With…

Reaching the top of the law firm search results can be intimidating. Focusing on site architecture is an essential step toward creating a top-ranked search presence. Virtually every aspect of…