Content-led marketing and product-led content are two terms you may have heard in marketing circles. What do they mean and how do they differ? In this article, you’ll learn what…

YouTube is removing public dislike counts on all videos, though the dislike button will remain available for users to customize their recommendations. This permanent change follows an experiment earlier this…

Does having multiple domains help or hurt your SEO? Let’s go for the Featured Snippet! The short answer is that having multiple domains can definitely be problematic for SEO performance…

Google always dominates the SEO headlines. Content creators, website managers, and SEO experts go into a frenzy whenever Google publishes new updates about its algorithms and ranking factors. But that…

Today’s Ask an SEO column is a 2-for-1 special dealing with questions about ranking in multiple countries. Parth in Ahmedabad asks: “One of my clients want to rank in the…

This past year has certainly given social media marketers plenty to chew on as they set strategy and allocate budget for 2022. Snapchat emerged as a major player in social…

Learn how to enable key moments snippets in Google Search, which allows searchers to jump to the specific part of a video they’re interested in. Google’s latest installment of its…

Microsoft Bing announced in October the development of a new crawling protocol called IndexNow that promises to make crawling and indexing more efficient. Google however has remained silent about whether…

Optimizing your WordPress website is a never-ending job. But that doesn’t mean it has to be hard or complicated. Syed Balkhi, founder and CEO of Awesome Motive joins Loren Baker…

Twitter Blue launches in the United States and New Zealand after being introduced in Canada and Australia earlier this year. “We are excited to share that Twitter Blue is now…

Ready to be more successful at PPC in 2022? Then you need to keep up-to-date with PPC trends and strategies. This ebook is filled with the insights you need. We…

Good content is key to ranking in Google, but great content is essential for delighting your readers. Happy readers are more likely to convert due to the simple fact that…

Google’s John Mueller answered a question in the SEO Office-hours hangout about recovering from a core algorithm update. His main point was to rule out random spammy backlinks or technical…

Do you want to provide value to your clients so they will keep you on retainer? If so, one valuable piece of data you could provide for your agency’s clients…

For years, the SEO community has been obsessed with keyword rankings as one of many viable metrics to prove the value of SEO. At the end of the day, rankings…

Meta launches new features for Facebook Groups to improve communication between members, strengthen communities, and give admins more ways to customize the look and feel. In addition, the company shares…

Budgets can be tough to set, especially in new campaigns. Setting the budget too high or low can lead to wasted spend, machine learning issues, and other account performance hiccups.…

Site structure is crucial for any enterprise SEO service to implement, but the essential optimizations go well beyond the scope of what’s seen in traditional corporate SEO. An enterprise site…

Google recently released a spam update. Judging by how Google released several spam updates in a row followed by a core update this past summer, it would not be surprising…

Is attracting local holiday traffic important to you right now? Messages sent via SMS (or text messaging) have an open rate of 97%, according to a study from messaging platform…

Let’s just say it: Exact match domains should be buried in a garbage bag right next to people who talk on their speakerphone in public. Remember when every domain used…

The disavow tool, now located in your Google Search Console, enables you to tell Google not to count spammy links as part of your link profile. Following Google’s Penguin update…

Google’s John Mueller was asked in an Office-hours hangout about a bad outcome from using Google’s link disavow tool. They uploaded a disavow file and within days their rankings collapsed.…

Many people are quiet when it comes to SEO for Bing because there’s not a lot of information about it. Funny thing is that many cutting edge technologies and techniques…

Jetpack, a division of the commercial arm of WordPress, Automattic, announced that it is acquiring the popular WPScan WordPress security suite company. WPScan provides resources that enable the WordPress and…

Despite the rebranding at Meta – the company formerly known as Facebook – advertising options on Facebook and Instagram are expected to remain as we know them for the foreseeable…

Until last year, I was part of an in-house SEO team for a huge ecommerce site, charged specifically with managing SEO data and insights. This included owning and developing internal…

What makes paid social campaigns effective? Where are your opportunities for improvement? On October 27, I moderated a Search Engine Journal webinar sponsored by Similarweb and presented by Amy Bishop,…

Google updated it’s Google Search Central Video Best Practices help page to add an additional recommendation that will help Google find and index video content better and make it available…

Sharing is caring – especially when it comes to content. A great article can have many lives, circulating across platforms and generating traffic for months, or even years, to come.…