Niche keywords represent clear and specific topics that appeal to relatively small, often specialized parts of a given market. In other words, these are the “sustainable” and “recycled” jackets in…

Link building is hard, time consuming, and often soul-destroying. This is why many people turn to buying backlinks. But if you’ve been offered links in exchange for money, should you…

Inbound marketing is where you build brand awareness and interest with content. Outbound marketing is where you reach out to consumers to do the same thing. In this post, you’ll…

Let’s get right into it. New URL Rating (beta) You’ll see this beta version of our new URL Rating in the score card and history chart in Overview, as well…

Keyword optimization is the process of increasing the relevance of a webpage’s content to a given search query. It’s a fundamental process in SEO because Google aims to serve the…

Article stats Monthly traffic 535 Linking websites 1,698 Tweets 172 Data from Content Explorer Shows how many different websites are linking to this piece of content. As a general rule,…

I’ve also interviewed lots of exceptional candidates and some not-so-great candidates for SEO roles. So what exactly does it take to get a job in SEO? And what separates the…

Holidays are that time of the year when people spend tons of money on gifts for friends, family, and loved ones. In fact, according to the National Retail Foundation (NRF),…

RTINGS.com (small for “ratings”) is one of the few affiliate websites that dominate the search results for a wide range of consumer electronic products, including televisions, headphones, and vacuum cleaners.…

When it comes to affiliate marketing, tools are your friends. They can help you get more traffic and do your job both faster and easier—especially as your business scales up.…

An SEO audit is where you find opportunities to improve a site’s search performance. To find all of these opportunities, you need to look in different places: content, links, technical…

SEO is essential to marketing any event, gig, or conference to help people find it when they search online. SEO for events is quite specific. But it’s no rocket science…

If your keyword tool says nobody’s searching for a keyword, should you bother targeting it? Although the obvious answer is “no,” there’s been a lot of chatter about the benefits…

People say all kinds of things are ranking factors. But the truth is that Google has never confirmed most of them. This leads to a lot of misinformation and bad…

Imagine if your website (or clients) could rank for every single keyword related to a desired niche. Enter topical authority. Now imagine that you could even achieve this with no…

Search for “how to promote your blog,” and you’ll see hundreds of strategies. But not all of them work. Believe us—we’ve tried them. These are the seven that have worked…

Building a keyword strategy is the process of deciding what keywords to target and prioritize in organic search. There are many ways to do it, but all methods pretty much…

If you’ve ever tried to hire freelance writers, you probably ended up with thousands of applications. This usually leads to you asking yourself two questions: How do I choose the…

Content marketing is a popular type of marketing for SaaS marketing. Many companies have succeeded with it. HubSpot, Ahrefs, Zapier—the list goes on. Despite that, there is no one way…

Local online marketing is a set of marketing tactics that use the internet to target potential and existing customers within a business’s physical location. Online marketing is a crucial aspect…

I’ve managed Ahrefs’ social media accounts for nine months now—and it’s been a journey, from experimenting with content formats to figuring out what engages people the most. To keep things…

Hundreds of factors could improve your Google rankings. But some are more difficult to influence than others. For that reason, if you want to rank higher, you need to be…

SEO KPIs (key performance indicators) are the most important SEO metrics that are closely tied to business growth. They determine the actions you take, so you should choose the KPIs…

Are you an affiliate marketer who wants to earn more money? Then read on—the following nine affiliate marketing tips were learned over my decade of experience creating and growing six-figure…

An SEO audit is where you find opportunities to improve a site’s search performance. It involves finding technical, on-page, content, and link-related issues to fix or improve. Everyone’s SEO audit…

There are thousands of affiliate marketing programs out there. However, not all of them are beginner-friendly. Some are more complex than others. That’s why we created this guide to the…

But how much money does the average affiliate marketer make, really? Is it actually a good business model? Today, I answer these questions and talk about how you can get…

Every business wants to be featured in top industry listicles. This gets you more backlinks and visibility from websites that rank well for keywords like “best X tools” or “top…

Every writer knows the pain of staring for hours at a blank page and producing nothing. But you don’t have to start your draft on an empty Google Doc. It’s…

Getting more traffic to your website from organic search can be done in three ways. You can either: Rank higher for existing keywords Rank for more keywords Get more clicks…