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Something Weird Is Going On In Google’s SERPs
People are always complaining that there’s something wrong with Google’s search results but what’s going on with search results for queries with the acronym “SEO” is in a class by…
Google Reminds Websites To Use Robots.txt To Block Action URLs
In a LinkedIn post, Gary Illyes, an Analyst at Google, reiterated long-standing guidance for website owners: Use the robots.txt file to prevent web crawlers from accessing URLs that trigger actions…
Adding markup support for organization-level return policies | Google Search Central Blog | Google for Developers
Tuesday, June 11, 2024 A return policy is a major factor considered by shoppers when buying products online, and so last year we enabled the extraction of structured data return…
How to Optimize Your Place of Worship’s Google Business Profile
Here is an alphabetized starter list I’ve put together of common categories for a variety of places of worship, but if you don’t see your best choice on this list,…
How To Make Sure Google’s Automation Settings Aren’t Working Against You
Automation can be powerful, but it can cause performance and output issues without human supervision. Google Ads is no exception. Despite the truly compelling advances Google has made in machine…
How to Build a Strong Brand Moat With SEO
This specific page is a magnet for over 9,500 monthly visitors through organic search, ranking for more than 16,400 keywords, and holds an organic traffic value estimated at $42,400. The…
How To Adapt Your SEO Strategy In 2024 & Beyond
Have you noticed a dip in your search rankings lately? Are you feeling frustrated and anxious about your website’s performance? Given the state of SEO this past year, we’d be…
Google Gives Merchants New Insights Into Shopping Search Performance
Google has introduced a feature in Search Console that allows merchants to track their product listings in the Google Search Image tab. This expanded functionality can help businesses better understand…
ChatGPT For Everyone, But At What Cost?
At its annual developer conference, Apple announced a wave of AI-powered features for users of the latest devices. While these developments showcase new ways to use generative AI, they raise…
Google’s Statement About CTR And HCU
In a series of tweets, Google’s SearchLiaison responded to a question that connected click-through rates (CTR) and HCU (Helpful Content Update) with how Google ranks websites, remarking that if the…
Google Analytics Update To Improve Paid Search Attribution
Google has announced an update to the attribution models in Google Analytics 4 (GA4) to improve the accuracy of paid search campaigns. Google plans to roll out adjustments over the…
3 Steps To Futureproof Demand Generation And Achieve First-Party Data Maturity
When Google launched its Privacy Sandbox, the news rang alarm bells for B2B marketers and advertisers. This signaled an end to third-party cookies on Google Chrome, which has over 65%…
Is Desktop SEO Still Necessary?
Google’s John Mueller responded to a question about whether it’s okay to stop optimizing a desktop version of a website now that Google is switching over to exclusively indexing mobile…
10 Tips on How to Rock a Small PPC Budget
Many advertisers have a tight budget for pay-per-click (PPC) advertising, making it challenging to maximize results. One of the first questions that often looms large is, “How much should we…
8 Ways To Promote Your Facebook Page Successfully
Whether or not you believe that Facebook is still the leader of the social media pack, there’s no arguing that it remains an incredibly powerful tool for businesses aiming to…
Can 10 Pages Impact Sitewide Rankings?
Google’s John Mueller answered a question about sitewide impacts on a site with ten pages that lost rankings in the March/April 2024 Core Update then subsequently experienced a sitewide collapse…
Google Quietly Fixed Site Names In Search Results
Google resolved a site names issue that had been ongoing since September 2023 that prevented a website’s site name from properly appearing when an inner page was ranked in the…
Google On How It Manages Disclosure Of Search Incidents
Google’s latest Search Off The Record podcast discussed examples of disruptive incidents that can affect crawling and indexing and discuss the criteria for deciding whether or not to disclose the…
15 Ways To Improve Conversion Rates In Google Ads
Are you tired of pouring money into Google Ads campaigns with poor conversion rates? You’re not alone. Many businesses struggle to convert ad clicks into meaningful actions like purchases, sign-ups,…
The Ultimate SEO and PPC Integration Playbook — Whiteboard Friday
Learn how to integrate SEO and paid search into your marketing strategy in order to avoid unnecessary spending, have a unified brand message, and achieve sustainable long-term growth. Source link
Bluehost Launches AI WordPress Website Creator
Bluehost launched an AI Website Creator that enables users to quickly create professional websites, an evolution of the click and build website builder that makes it easy for anyone to…
A New Way To Monetize WordPress
Automattic, the company behind WordPress.com, Jetpack, WooCommerce and more, have announced a new program to woo Agencies into their ecosystem of products with more ways to earn revenue. This new…
Google Case Study Shows Importance Of Structured Data
Google published a case study that shows how using structured data and following best practices improved discoverability and brought more search traffic. The case study was about the use of…
How To Build A Diverse & Healthy Link Profile
Search is evolving at an incredible pace and new features, formats, and even new search engines are popping up within the space. Google’s algorithm still prioritizes backlinks when ranking websites.…
Understanding Information Security & Risk Management
This edited extract is from How to Use Customer Data by Sachiko Scheuing ©2024 and reproduced with permission from Kogan Page Ltd. I have an extremely confidential piece of information…
That’s a Wrap: The MozCon 2024 Day Two Recap
And… that’s a wrap! Catch up on the second and final day of MozCon 2024 in this day-two recap. Source link
10 Aspects of AI Overviews Observed in May 2024
What a month it’s been for AI search technology! After almost a year of testing in labs, Google took the step we were all waiting for and began rolling out…
Differences Between AIO and SGE
It’s been roughly two weeks since Google announced AI Overviews! BrightEdge Generative Parser™ has been tracking SGE for nearly 8 months now, and we’ve logged our findings in our Ultimate…
Britney Muller On How To Use Gen AI In Marketing
At the 20th annual MozCon, Britney Muller, Founder of Data Sci 101, delivered an eye-opening presentation on AI and its impact on digital marketing. Her session, “The Hidden Side of…
Rethinking Strategies Amid Google API “Leak”
At the MozCon industry conference this week, Rand Fishkin, the outspoken former CEO of Moz and founder of SparkToro, shared his opinion on how SEOs and marketers should potentially adjust…