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Insights From Analyst Gary Illyes
In a recent statement on LinkedIn, Google Analyst Gary Illyes shared his mission for the year: to figure out how to crawl the web even less. This comes on the…
An Introduction to Google Tag Manager (GTM) | SEO
Once your site is successfully connected, you should have another tab open the URL of the site you entered with a box indicating that it’s connected to the debugger (don’t…
Google Discontinues Translate Community Contribution Feature
Google announced that it’s shutting down the Contribute feature for Google Translate, which allowed users to suggest translations to improve the tool’s quality. The decision comes as Google Translate has…
Using Human Biases To Optimize For User Satisfaction
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! In There Is No Spoon, I covered Google’s growing emphasis on user satisfaction as key to success in…
Use The Tool For SEO & Strategy
With all the options on the market, deciding which SEO tools you want to use can be a bit overwhelming. There are many tools for keyword research, competitive analysis, keyword…
XSS Vulnerability Affects Beaver Builder WordPress Page Builder
The popular Beaver Builder WordPress Page Builder was found to contain an XSS vulnerability that can allow an attacker to inject scripts into the website that will run when a…
Google Ads Strategy That Increases Leads
Looking to learn the secrets to lead generation success? Want to know what critical mistakes to avoid when building your paid ad strategy? We’ve got you covered. On April 17,…
The MozCon 2024 Final Agenda Has Arrived!
7:30am — Registration & breakfast 9:00am — Opening Remarks + State of the Industry Ethan Hayes Moz’s new General Manager will be kicking things off early on the first day…
OpenAI Announces Instant-Use ChatGPT—No Login Required
ChatGPT announced that as of today it is rolling out the ability for anyone to use it without having to sign up or log into the service. Aside from some…
An In-Depth Look At Google Spam Policies Updates And What Changed
By now, you’ve likely seen the announcements about the March 2024 Core Update. This major update will roll out over the entire month and aims to reduce “unhelpful” content by…
Overfocusing On Links Could Be A Waste Of Time
Google’s John Mueller answered a question on Reddit about backlinks and suggested that overfocusing on links could be a waste of time, a statement that fits a pattern from Google…
35 Content Marketing Statistics You Should Know
Content continues to sit atop the list of priorities in most marketing strategies, and there is plenty of evidence to support the reasoning. Simply put, content marketing is crucial to…
How “Deep Content” Will Protect Your SEO in the AI Era
SEOs are panicking that AI is taking over and their jobs are done. But I’m uncharacteristically optimistic this isn’t the case. Yes, AI has changed SEO forever (and will continue…
27-Year Search Expert Shares 5 Steps To Boost Your SEO
In a recent Yext Summit, 27-year search marketing expert Duane Forrester shared advice on how to become a better SEO and develop the skills to better anticipate where search marketing…
Data Confirms A Surge In WordPress Vulnerabilities
WordPress security researchers at Patchstack published their annual State of WordPress Security whitepaper that showed an increase of high and critical severity vulnerabilities, highlighting the importance of security for all…
15 Vulnerabilities In 11 Elementor Addons Hit +3M WordPress Sites
Researchers have issued advisories for eleven separate Elementor add-on plugins with 15 vulnerabilities that can make it possible for hackers to upload malicious files. One of them is rated as…
Reading Patterns Can Help Us Optimize Content
A good way of understanding how your users are engaging in the content to begin with because you could use any of these as a template. It’s not necessarily going…
Going Solo – How To Manage Freelance Life That No One Talks Abou
Freelancing is an attractive proposition. Many SEOs get their start freelancing because the material barrier to entry is quite low, and there’s a high demand for the services. If you’re…
Google Explains How CWV Is A Ranking Factor But Doesn’t Improve Rankings
Google’s Search Off the Record podcast covered the topic of Core Web Vitals (CWV), noting that while it’s a ranking factor it’s not so important that improving it will improve…
The Most Engaged YouTube Fans For NCAA Basketball Teams
Imagine that you head up digital marketing at Turner Sports or CBS Sports, which have the exclusive rights to license NCAA marks, tickets, and taglines in commercial promotions. Or suppose…
Elementor WordPress Plugin Hit By 6 Vulnerabilities
Security researchers issued an advisory on six unique XSS vulnerabilities discovered in the Elementor Website Builder and its Pro version that may allow attackers to inject malicious scripts. Elementor Website…
Incremental Improvements May Not Impact Rankings
In a recent episode of Google’s Search Off the Record podcast, John Mueller, a Search Advocate at Google, cautioned site owners against overly fixating on incremental improvements to their Core…
7 Easy SEO Tips for Small Businesses
If you’re a small business owner, people are searching for what you do on Google. Unless you show up, you’re missing out on customers or clients. SEO is how you…
Charting 10 Years of The Google Algorithm
Ultimately, Google’s “weather” isn’t a natural phenomenon — it’s driven by human choices, reactions, and, occasionally, mistakes. Whether the changes are heuristic or machine-driven, they’re all driven by the same…
Reinventing Search in an AI-First World
In the digital marketing landscape, search is experiencing a profound transformation driven by Generative AI. Traditional search engines are being transformed by AI technologies, with features such as AI-generated summaries…
A Comprehensive On-Page SEO Checklist for 2024
If you’ve invested time and effort writing an epic piece of content, don’t forget about on-page SEO. It helps google to understand what your page is about and show it…
The Essential Guide To Using Images Legally Online
The information in this article is not intended to and does not constitute legal advice. Only your attorney or your organization’s counsel can provide assurances that the information contained herein…
Google Updates Definition Of ‘Top Ads’ In Search Results
Google has changed how it defines top ads in search results. In a public service announcement on X (formerly Twitter), Ginny Marvin, the Google Ads Liaison, stated: “To better reflect…
Marketing Calendar 2024 With Template To Plan Your Content
Setting yourself and your organization up for successful marketing means understanding the interesting dates, holidays, and events throughout the year that you can leverage for your brand. Pulling that information…
How To Adapt SEO Strategies To Better Appear In Google SGE
Google Search Generative Experience (SGE) has caused anxiety amongst the SEO world, but it’s not time to run for the hills yet. Before you claim that “SGE has killed SEO,”…