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Protecting Your Website: 7 SEO Strategies for Enhanced Security
With an increasing dependence on digital infrastructure, businesses worldwide have swiftly prioritized cybersecurity. In this interconnected landscape, ensuring the security of digital assets is just as critical as their functionality.…
Google Tag Manager Contains Hidden Data Leaks & Vulnerabilities
Researchers uncover data leaks in Google Tag Manager (GTM) as well as security vulnerabilities, arbitrary script injections and instances of consent for data collection enabled by default. A legal analysis…
New Google Labs Design Includes AI Tools For Search & Creativity
Google recently launched a new design for Labs with 12 artificial intelligence (AI) experiments, tools, and projects, showcasing a commitment to advancing AI technology. Screenshot from Labs.Google, December 2023 This…
WordPress Shares Core Web Vitals In 2023 And Impact On Web
In 2023, the WordPress community witnessed a significant milestone in website performance, with Core Web Vitals (CWV) showing significant improvements for both mobile and desktop users. This article delves into…
2 New Features Spotted in The SERPs
In the last week, one of my clients noticed they were losing traffic for some key queries without losing their organic positions on both reviews and guides. Once we dove…
Is Your Company Blog Eligible For Google News?
Google’s John Mueller answered the question of whether company blogs are eligible to show up in Google News. Google News Google News can be a tremendous source of readers who…
Google Updates Spam And Ranking Systems Guidance
Google updated their spam policies for web search and the guide to ranking systems to clarify how Google handles sites with a high number of non-consensual explicit imagery and requests…
Expert Paid Media Tips Backed By $150M In Ad Spend
In the face of growing challenges with customer acquisition, it’s important to know where to focus your ad spend. Do you know how to optimize for lower customer acquisition costs…
Volatile Is The New Normal: A Year Of Updates
2023 has been one of the most volatile years for SEO so far. Search engine results page (SERP) layout changes and algorithm updates ruffled many rank feathers. Not to mention…
9 Challenges to Detect AI Content for Publishers
With the development of artificial intelligence, one of its algorithms highlights this year is its ability to generate text. However, along with its advancement, publishers face many challenges, particularly concerning…
Google Answers If Double Slash In URL Has SEO Impact
Google’s Gary Illyes answered the question in an Office Hours hangout about whether a double forward slash in a URL has an impact on the SEO for a website. A…
User Signals as a Ranking Factor & US vs. Google
US vs. Google is an antitrust case by the US Department of Justice against Google. This is likely to be a historic case — for example, a similar case in…
Export Code To Replit In 18 Programming Languages
The latest updates to Google Bard expanded the Export to Replit feature to 18 programming languages. In addition, Google Bard now supports extensions like Workspace in Japanese and Korean. In…
Helping You Stay Ahead of Changes in AI and Search in 2024
The Ultimate Guide to Generative Search Experiences (SGE) The holidays are almost upon us, but here at BrightEdge, we have one more gift for you! Today we launched the Utlimate…
Google Ads Simplifies Reservation Video Campaigns On YouTube
Google now offers an easier way to set up reservation video campaigns on YouTube in Google Ads. To simplify reserved media buying, the self-service option in Google Ads includes several…
Researchers Discover How To SEO For AI Search
Researchers tested multiple ways to optimize a website for AI search and discovered exactly what to do in order to boost visibility. They successfully increased visibility of smaller lower ranked…
2024 SEO and Content Trends: Top Predictions from 27 Industry Experts
Thierry Ngutegure, Head of Data Insight at SALT As AI shifts from its experimental stages to more widespread implementation in search, embracing constant change becomes essential. This evolution demands agile…
When Does a Content Strategy Fail? 11 Factors to Blame
The success or failure of your content strategy is very subjective. It can be nuanced and multifaceted due to many factors – varied objectives, long-term impact, changing goals, complex data…
Google Confirms Business ‘Openness’ As Local Ranking Factor
Recent findings by SEO professionals suggest that Google has recalibrated its local search algorithm, placing more emphasis on a business’s listed hours of operation as a key ranking signal. According…
Google Forum Structured Data Update Focused On Authorship
Google updated their documentation of forum structured data to clarify authorship related requirements to the InteractionCounter schema.org data type and to add a new recommended property for the author type.…
Insights From Google’s Trust & Safety Expert With John Brown
In this must-listen episode, join us for a sit-down with John Brown from Google’s Trust & Safety team. With his rich background in building ad networks and more, John offers…
What Is Headless SEO? – Whiteboard Friday
In this Whiteboard Friday, learn about headless CMSs, the advantages of using them, and the differences in your approach to SEO. Source link
What Is First-Party Data And How Do You Use It?
First-party data has been the talk of the marketing industry for years now. With ever-tightening user data privacy laws and regulations, it’s imperative that marketers embrace a world with little-to-no…
2024 SEO and Marketing Predictions from Moz
Let me start by saying, WOW! What a year?! So many AI headlines in our SEO digital rags. So many tea, popcorn, and alligator emojis used over Verge articles and…
13 Social Media Experts Offer Their Predictions For 2024
Social media has seen interesting changes recently. The dramatic changes at Twitter – now rebranded as ‘X’ – saw many SEO professionals looking for new social media platforms to maintain…
Semantic SEO: Unlocking the Power of Contextual Relevance
Search engine optimization (SEO) has long been the compass guiding websites through the digital landscape, fundamentally rooted in keywords. These specific terms have been the gatekeepers to visibility, determining a…
Unlock Global Reach With Microsoft Video Advertising And Netflix
Microsoft Advertising aims to lead the transformation of video marketing through partnerships with Netflix and top streaming platforms. In 2023, the emergence of Connected TV (CTV) and over-the-top (OTT) platforms…
How To Interact With Studies In Digital Marketing
One of the most attractive parts of digital marketing is the built-in focus on data. If a tactic tends to have positive data around it, it’s easier to adopt. Likewise,…
Microsoft Advertising Offers Full-Funnel Solutions To Reach Fans
In the competitive world of advertising, connecting with enthusiastic audiences during sporting events presents a unique and lucrative opportunity for brands. With 31% of the US population engaging in digital…
Baidu Ranking Factors for 2024: A Comprehensive Data Study
As China’s largest search engine and a global AI and Internet technology leader, Baidu is a powerhouse of innovation. The ERNIE language model, surpassing Google’s BERT in Chinese language processing,…