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Google Terminates Contract With Appen For Search Quality Raters
Appen announced that its services with Google will end on March 19, 2024. The company provided search engine evaluations/quality raters. Google terminated its contract with Appen, ending its services with…
Common Analytics Assumptions — Whiteboard Friday
And of course, last but not least, you probably saw this little bonus that I have down here. GA4 not set. This is a huge problem that people are seeing…
How To Prove That Your SEO Matters
Join us as we explore how to prove that SEO matters to resistant stakeholders and C-suite executives, along with ways to combat the external noise affecting the outlook on SEO…
The Best SEO Conferences For 2024 (Virtual And In-Person)
The rapid advancements in artificial intelligence and machine learning have dramatically reshaped the SEO and digital marketing landscape, and attending a conference is arguably one of the best ways to…
How to Maximize Brand Visibility With Employee-Generated Content
This type of EGC highlights a strong company culture, celebrates existing employees, and attracts potential new hires. 2. Have a clear mission statement, brand values, and policies Embracing EGC means…
14 Ways to Improve Ecommerce Product Pages for SEO
For e-commerce websites, optimizing product pages is one of the most critical aspects of SEO. Optimized product pages enhance the user experience and rank better for long-tail search terms, which…
55 Instagram Statistics And Facts For 2024
Instagram is one of the top social media platforms in the world and continues to captivate users worldwide with its unique blend of visual storytelling and interactive features. Today, it’s…
How To Do an Enterprise SEO Audit
An enterprise SEO audit looks at large enterprise websites to find issues and opportunities that will improve rankings and visibility on search engines. The basics are the same as any…
Preparing for the “Searchquake” | BrightEdge
The field of online search is set for a seismic change in 2024. The shift to Search Generative Experiences (SGE) is not just Google’s next algorithmic change. It’s the Search…
How To Read Google Patents In 5 Easy Steps
Reading and understanding patents filed by Google can be challenging but this guide will help you to understand what the patents are about and to as avoid the many common…
Why Integrated Marketing Matters On Amazon
Amazon’s algorithm operates differently than most other search engines, which means you need a distinct strategy when attempting to rank on the platform versus platforms like Google and Bing. To…
Tools To Boost Your Strategy & Performance
This post was sponsored by Ahrefs. The opinions expressed in this article are the sponsor’s own. With generative AI and constant Google algorithm changes, how can you shift your strategy…
The New AI-Powered Search Gesture For Android
Google announced two updates today that utilize new AI capabilities to make searching more natural and intuitive. The first new feature, Circle to Search, allows Android users to search anything…
Google Ranking Bug De-Ranks Sites On Weekends
Multiple Google support forum discussions call attention to a possible bug in Google’s algorithm that causes select generic top level domains (gTLDs) to disappear completely from the search engine results…
Google Brings New AI Capabilities To Samsung Galaxy S24 Smartphones
Google announced several new artificial intelligence (AI) features coming to Samsung’s just-released Galaxy S24 series smartphones at the Galaxy Unpacked event today in San Jose. The advancements showcase the companies’…
What to Do With Aging Local Business Content: Review, Update, and Re-promote!
You begin with the big question: Is this content still relevant? Post #1 The answers are “yes” and “yes” for post number one, in which you did a case study…
ACF WordPress Plugin Vulnerability Affects Up To 2+ Million Sites
Advanced Custom Fields (ACF) WordPress plugin with over 2 million installations announced the release of a security update, version 6.2.5 that patches a vulnerability, the severity of which is not…
Why RevOps Is Essential For Your B2B Marketing Strategy
Revenue operations (RevOps) is an organizational approach that aligns teams, workflows, and strategies through a unified revenue lens with goals and metrics focused on revenue growth. In past years of…
MozCon 2024: The Initial Agenda
Feast your eyes on the lineup of talks being presented this year: Amanda Jordan Director of Digital Strategy | RicketyRoo Create Local Dominance Through Your Digital Ecosystem Explore the power…
Google’s Tips For Moving To A New Website Without SEO Issues
On a recent episode of Ask Googlebot, Google Search Advocate John Mueller discussed a concern many small business owners have. Businesses often work on launching a new website while still…
A Non-Scientific Look on How Efficiency Compares
In nearly 19 years in search marketing, I’ve seen search marketers get cranky about a lot of things. For a long time, the biggest pushback on something Google rolled out…
I Wrote 100+ Blog Posts for the Ahrefs Blog. Here’s What I Learned.
I’ve finally hit the milestone: 100 blog posts for the Ahrefs blog. So, I decided to reflect on my journey. I did two Ask Me Anything (AMA) sessions to see…
TikTok Gains Traction As A Search Engine Among Gen Z [STUDY]
TikTok is increasingly being used as a search engine by consumers looking for information, recipes, music, and more, according to a new study by Adobe. The research involved surveys of…
Google Enforcing New Email Rules Next Month
Next month, Google will enforce stricter rules for businesses and groups that send large volumes of email to Gmail accounts. Initially announced in October, these new policies are intended to…
SEO And The Taxonomy Of Topics
Communicating with expertise and authority is a top priority and there’s no better starting point than outlining your content with a topic taxonomy as a way for creating content that…
Leverage the OKR Framework to Create a Dynamic Content Calendar in 2024
1. Define content objectives: Start by identifying the overarching content objectives aligned with your business goals. For example, if a business goal is to increase brand awareness, a corresponding content…
Effective SEO Management Structures For Multilingual And Multinational Websites
In my last article, I went into detail about the many challenges encountered by search teams working on multilingual websites. Now, I will offer suggestions for management structures between multilingual…
CRO Misconceptions Every SEO Should Know — Whiteboard Friday
Thoughtful testing But in order for me to validate all of this information, that’s where AB testing comes in. I can’t really be making a change and then looking, oh,…
I Tested Premium AI Prompts To See if They’re Worth It. They’re Not.
Get the week’s best marketing content We spent ~$80 to purchase five premium ChatGPT prompts and ran a blind test among the members of our marketing team to see if…
Adapting Your Digital Marketing Strategy To Local Events And Seasons
Local businesses wanting to improve their online visibility are regularly tasked with proving their “localness” and relevance to search engines. In my last article on using local partnerships and collaborations…