The Top 8 Heatmap Software Options Compared
Knowing how visitors are engaging with your website can provide your brand with invaluable insights. Are users finding what they’re looking for right away? Where and what are they clicking?…
WordPress 6.0.1 Maintenance Update Released With Multiple Bug Fixes
WordPress 6.0.1 maintenance release is now available, which comes with dozens of bug fixes and is recommended for keeping your site running optimally. WordPress 6.0.1 Maintenance Release WordPress periodically releases…
Welcome, Happy Campers! The MozCon 2022 Day One Recap
Today, after three years, we gathered some of our best friends in the industry to kick off the biggest SEO party of the year in Seattle. That’s right, Camp MozCon…
Free Google AI Image Analysis Tool
Google offers an AI image classification tool that analyzes images to classify the content and assign labels to them. The tool is intended as a demonstration of Google Vision, which…
Will Linking To HTTP Pages Impact SEO?
Google’s Search Advocate John Mueller provided an interesting answer as to whether there was an SEO downside from linking to insecure HTTP web pages. One would think that linking to…
Mobile Speed: Why It Matters in SEO and Customer Retention
The purpose of a search engine is to help you find what you are looking for and serve the best content that applies to your needs. Google has been catching…
10 Best Sitemap Generators For Faster, More Productive Crawls
Sitemaps are a powerful tool for SEO pros and webmasters. They help Google and other search engines navigate through a website and find new pages and content. It’s not guaranteed…
What’s the Impact So Far?
Google releases one or two changes to its algorithms daily; most of them are not noticeable. And a few times a year, Google will officially announce a “core update.” A…
5 Simple E-commerce Link Building Tactics
Link building for e-commerce sites is hard. There just aren’t that many obvious opportunities to get links to product and category pages. But luckily, there are some. And there are…
Increase Your Visibility With Real Estate Content Marketing [Ebook]
Almost every real estate purchase begins online. But the journey from browsing to buying is long, difficult, and emotional. Content is your key to staying at the top of potential…
Google Search Console Video Indexing Report Now Available
Google is adding a new report to Search Console that will help you understand how your videos perform in search results. Previewed in May at Google I/O, the Video Indexing…
Twitter Now Lets You Remove Unwanted Mentions
Twitter allows people to untag themselves from tweets with a new feature called unmentioning. Unmentioning allows people to remove themselves from a conversation they don’t want to be associated with.…
Google Proposes Splitting Ad-Tech Business To Prevent Antitrust Suit
According to the Wall Street Journal, Google has proposed separating parts of its ad-tech business to prevent an antitrust lawsuit by the U.S. Justice Department. Google proposes restructuring the company’s…
Any Risk In Deleting A Disavow File?
Google’s John Mueller answered whether it’s okay to delete a disavow file since Google is so good at not counting the average junk links that sites acquire typically, through no…
Announcing the new Search Console Video index report | Google Search Central Blog | Google Developers
Monday, July 11, 2022 Video creation and consumption on the web continues to grow, and Google Search indexes videos from millions of different sites, so people can easily discover and…
10 Of The Best Social Media Marketing Strategies For Hotels
There once was a time when searching for a hotel would begin by browsing the internet, clicking through comparison websites, or maybe even seeking recommendations from print or television adverts.…
The 7 Most Crucial Ecommerce Metrics You Should Be Tracking Right Now
There’s an ocean of data available to ecommerce store owners. The number of sales by day, week, month. The average value of all items purchased. Cart abandonment. Buy-to-detail rates. Funnel…
8 Ways To End Silo Mentality & Increase Business Agility [Webinar]
Do the teams within your company effectively communicate when it comes to SEO? Does it seem as if they are working on their own island? As the digital landscape continues…
15 Project Management Tools For SEO Professionals
Search engine optimization is complex. Between changes to search algorithms, new keywords, and strategic changes made by competitors, the field is in a constant state of flux. If you’re like…
Google Analytics 4 – Everything You Need To Know
Google is moving all Google Analytics to GA 4 in July 2023 and wants companies to run on GA 4 by July 2022 to have year-over-year data once the 2023…
Where We Are Today With Google’s Mobile-First Index
Okay, so it’s been a few years now since Google announced the mobile-first index. Most sites have been moved over to Google’s mobile-first index and it’s no longer a “hot”…
13 Must-Have Elements Of An Exceptional Blog Post
One in five bloggers reports their blog delivers strong marketing results – 22%. That’s it – and this percentage has been steadily declining over the past three years. That can’t…
Twitter Buyout Uncertain As Elon Musk Pulls Out Of Deal
Elon Musk is trying to back out of his $44 billion agreement to acquire Twitter, as per a filing with the Securities and Exchange Commission (SEC) submitted on Friday. Musk’s…
Drive Online Sales With These 5 Search Optimizations
Remember when you had to leave the house to go shopping? What a hassle that was. But then, way back in 1982, Boston Computer Exchange was launched as the first…
The 11 Best Image Search Engines
These days, image search engines are more advanced than ever. No matter what kind of image you want to find, chances are, with the right keywords, search filters, and tools,…
14 Must-Know Tips For Crawling Millions Of Webpages
Crawling enterprise sites has all the complexities of any normal crawl plus several additional factors that need to be considered before beginning the crawl. The following approaches show how to…
7 Tips For Building SEO + UX-Minded Navigation
As digital marketers, it can feel like we’re chasing metrics that continuously move. While arduous to some, it’s a passion for others. Either way, we’re always looking for the next…
Core Web Vitals: One Year Later
Google announced its Page Experience update in 2020, and officially rolled it out between June and September of 2021. The update was aimed at improving web page interactions for visitors.…
SEO Bright Now: June 30, 2022
In contrast to a hectic start to the month, which included a major algorithm update, the previous two weeks have been a little more subdued. However, we’ve still got an…
Improving Brand Awareness & CTR With On-SERP SEO
As search marketers, we all want to own as much SERP real estate as possible, because it means more visibility and more traffic. Trouble is, page one is steadily changing.…