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Update Florida, which happened twenty years ago this month, completely shook up the search results and changed what it meant to do SEO. The lessons learned in 2004 hold a…

This holiday shopping season, Google aims to make your gift hunt more accessible than ever with new AI-powered features. In an announcement today, Google unveiled three new ways its generative…

I have interviewed many people for SEO roles during my time as a manager. I can say that certain mistakes are made during interviews that can easily be avoided. Unfortunately,…

YouTube creators will soon need to comply with new platform policies around content generated or altered with AI. The requirements, detailed in the following sections, aim to balance opportunities presented…

Instagram added new ways to share content with reels, feed photos, carousels and stories plus added a new for content creators to gain insights into content performance. Instagram added the…

Microsoft announced the launch of generative AI captions in Bing – an AI-powered feature designed to create more informative snippets for search engine results pages (SERPs). For publishers and SEO…

Microsoft announced significant upgrades to Bing Chat and Bing Chat Enterprise as part of the new Copilot AI Companion, with planned integrations with OpenAI GPTs and plugins. An important new…

Google has announced several updates to Search designed to deliver more tailored results. Additionally, Google has implemented some ranking changes to make it easier for people to find personal perspectives…

Google announced the launch of a new experiment called Notes that will allow users to view and share tips alongside search results, per an announcement released Tuesday morning. Notes is…

According to a recent post on X by OpenAI’s CEO Sam Altman, the recent surge in usage following the DevDay developers conference has led to capacity challenges, resulting in the…

AI-powered search engines are a new breed redefining the search experience as we know it. And when we talk about AI-powered search engines, Bing and Google SGE (Search Generative Experience)…

More specifically, advances in AI-powered speech recognition present exciting new opportunities for businesses. For instance, with CallRail’s Conversation Intelligence, you can get the most important insights faster to proactively address…

In a significant move blending technology and hospitality, Airbnb has announced the acquisition of GamePlanner.AI, an AI company spearheaded by the co-founder of Siri. This strategic acquisition underscores Airbnb’s commitment…

A lawsuit accusing social media companies of intentionally harming children through addictive platform designs is allowed to advance, a federal court ruled today. Brought on behalf of hundreds of minors…

Google updated the list of their official crawlers by adding the name and information for a relatively unknown crawler that publishers have been seeing now and then but no documentation…

Artificial intelligence (AI) may offer solutions to reduce activity on social media that is seen as toxic and polarizing. In a recent study, researchers suggest that tweaking how social networks…

Google published a policy agenda to promote a collaborative approach between private sector AI companies and governments to promote a legal framework for regulations that maximize AI opportunities while also…

In the evolving digital landscape, the importance of a hybrid human-AI strategy in content creation cannot be understated. By combining human expertise with the unparalleled data analysis capabilities of AI,…

Step 1. Fully Understand The User’s Search Intent It’s easy to just take whatever keywords you like from a keyword research tool and put them onto your site. But if…

Microsoft Advertising is sending increased policy violation email alerts to inform customers faster when ads or keywords are disapproved. Microsoft Advertising updated its policy violation notification process. …

John Mueller posted an affirmation of a Redditor’s deconstruction of the commonly used SEO phrase Topical Authority, which demystified what topical authority for SEO is really about. Reddit Discussion On…

Google has announced it will enhance the search experience for educational videos by supporting a new type of structured data markup. Publishers can now include schema.org metadata that specifies the…

Google announced it’s pursuing lawsuits against two groups that have sought to exploit the company’s services and users. Lawsuit Targets Scammers Abusing Hype Around AI The first lawsuit targets scammers…

In the ever-evolving landscape of digital marketing and search engine optimization (SEO), one thing remains constant: the importance of authority, which has a distinct effect on organic search visibility. Authoritativeness…