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Social Media Should Not Fall Under “Other Duties As Assigned”
The landscape of social media constantly changes, along with the functionality of individual platforms. Early in my social media career, Google+, Periscope, and Storify were all part of a social…
5 Takeaways From Google’s Revised SEO Starter Guide
Google completely revamped their SEO Starter Guide in a way that shows five ways to create a focused webpage that inspires trust and a positive user experience. 1. Topic-Rich Links…
Don’t Ignore Employee Wellbeing — SEO Agency Owners
To this end, ensure your line managers receive focused training on monitoring their team members’ working hours. More importantly, teach them how to address the root cause of the issue…
Google Retires Cached Site Links, Pushing Users Toward Wayback Machine
Google has officially retired the “cached” link feature that allowed users to access archived backups of websites. The cached links were a longtime staple of Google Search, functioning as a…
7 Powerful Benefits of Using PPC Advertising
It feels like Google drops new AI-integrated features into its flagship ad platform, Google Ads, every month. It doesn’t help that every other search engine also adopts AI features with…
30 Metrics for Every Marketing Role
Marketing is full of things that can be measured (known as metrics), but not all metrics make good key performance indicators. To choose the right KPIs: Tailor them to your…
The SEO Starter Guide got a makeover | Google Search Central Blog | Google for Developers
Friday, February 2, 2024 We refreshed our SEO Starter Guide to better fit its namesake (you guessed it): a starter audience. Print version of the SEO Starter Guide cca. 2014;…
13 Lessons Learned From 13 Years Of Running Search London
I have been running Search London, a networking event, for 13 years, and it has been so successful that it has become a major feature in the SEO conference calendar.…
3 Unexpected Examples of Technical SEO Issues (And How to Resolve Them) — Whiteboard Friday
In this Whiteboard Friday, learn how to find technical SEO issues, how to define issues, as well as how to resolve them. Source link
How AI Is Transforming Enterprise SEO
Over the past year, it’s become apparent Generative AI has the potential to transform entire industries. This could not be more true for enterprise SEO. On one side, search engines…
How to Use Ahrefs and ChatGPT to Improve Your SEO
If you’re an Ahrefs user, you can combine our data with ChatGPT to improve your SEO. Here are some of the best use cases. 1. Fill missing subtopics in existing…
Google Confirms Indexing Issue Affecting Some Websites
Google investigating indexing delays affecting some sites since Monday night, working to identify and resolve root cause. Google confirmed an indexing issue affecting some websites. The issue started…
Announcing Search Central Live Argentina | Google Search Central Blog | Google for Developers
Thursday, February 1, 2024 Leer en español We’re excited to announce that Search Central Live is coming to Buenos Aires on March 5, 2024. Following successful events throughout the world…
Changing URLs On Larger Sites Takes Time To Process
Someone on Reddit asked a question about making a sitewide change to the code related to a website with ten languages. Google’s John Mueller offered general advice about the pitfalls…
Search Central Live is returning to Brazil | Google Search Central Blog | Google for Developers
Thursday, February 1, 2024 Leia em Português We’re excited to announce that Search Central Live is returning to São Paulo. Following our successful events last year, we’re continuing our mission…
7 Google Ads Shortcuts For Better Results With Less Effort
PPC management can suck up some major time if you’re focusing on elements that don’t matter, unnecessarily bloating your account, or skipping time-saving tools. These seven Google Ads shortcuts and…
Outrank Competitors With Content Gap Analysis
Step 3: Create a content brief Content briefs are created to establish a clear direction on what’s expected in a piece. A detailed brief aligns you and your writer on…
Google’s ‘Circle To Search’ Now Rolling Out To Select Android Phones
Google has announced the rollout of a new search feature called “Circle to Search” that allows users to quickly look up information on their mobile devices with simple gestures like…
Could This Be The Navboost Patent?
There’s been a lot of speculation of what Navboost is but to my knowledge nobody has pinpointed an adequate patent that could be the original Navboost patent. This patent from…
WordPress Website Builder Vulnerability Affects Nearly 1 Million Websites
A significant vulnerability has been patched in the Website Builder by SeedProd that has over 900,000 installations. This vulnerability, present in versions up to and including 6.15.21, poses a risk…
YouTube Announces 4 New Studio Features For Creators
YouTube unveiled several new features for YouTube Studio offering creators more insights and customization for their channels. 1. Enhanced Research Tab Coming To Desktop Last year, YouTube Studio added an…
Free SEO Plan Template (With Video Walkthrough)
Ranking in Google is the same (or at least very similar) for everyone. That’s why it’s essential to have an SEO plan template you can use time and time again.…
Google Updates Core Web Vitals With Interaction To Next Paint (INP)
Google has announced that its new Interaction to Next Paint (INP) metric will officially replace First Input Delay (FID) as a Core Web Vital on March 12. INP measures when…
The Anatomy of a Well-Optimized Page
Product pages are where the final decision to purchase a product is made. By optimizing them for SEO (and adding a sprinkling of UX), you’ll increase the chances of attracting…
How Do I Optimize SEO Conversions On Non-Branded Search Terms?
This week’s Ask an SEO question comes from Arpit, who asks: “How do I optimize SEO conversions on non-branded search terms?” Great question! This one is all about meeting user…
Reclaim Backlinks + Free Google Apps Script
Most of our sequences have three emails: If we don’t hear from recipients after the entire sequence, we mark it in our database and find alternative people in the company…
Google’s Q4 2023 Earnings Reveal AI’s Growing Role In Search
Alphabet, the parent company of Google, announced its financial results for Q4 and the full year of 2023. Alphabet’s CEO, Sundar Pichai, was pleased with the company’s ongoing success. He…
SEO Data. Explained in 4 Minutes, 53 Seconds
Here’s a 5-minute, beginner-friendly introduction to each of them. Organic traffic data refers to how often people visit your website through unpaid search results. Key data How to get it…
Google Answers Question About Signals And Syndicated Content
Google’s John Mueller answered a question about what happens to the signals associated with syndicated content when Google chooses the partner as the canonical instead of the original content publisher.…
WordPress 6.4.3 Security Release Fixes Two Vulnerabilities
WordPress announced a security release version 6.4.3 as a response to two vulnerabilities discovered in WordPress plus 21 bug fixes. PHP File Upload Bypass The first patch is for a…