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Dear BrightonSEO, You’ve Come a Long Way, Baby
I’ve attended BrightonSEO for 10 years, but this year’s conference was one of my all-time favorites. (And it looks like the rest of the team also enjoyed it!) Here’s my…
5 AI Changes For Agencies & Brands [On Demand Webinar]
Google’s algorithm is always changing. And along with new AI integrations, it’s crucial to know how your, or your clients’, websites could be affected. Are you taking advantage of these…
Microsoft Will Roll Out Copilot AI Companion This Fall
Microsoft announced the rollout of its AI assistant, Copilot, across Windows 11, Bing, Edge, and Microsoft 365 this fall. Yusuf Mehdi, Corporate Vice President and Consumer Chief Marketing Officer at…
Bing Webmaster Tools Unveils Enhanced Sitemap Reporting
Microsoft is rolling out an update to Bing Webmaster Tools’ sitemap reporting capabilities. This update is designed to provide you with a deeper understanding of how Bing indexes your sites.…
Microsoft Advertising Introduces 3 New Generative AI Solutions
Microsoft announced a series of generative AI updates to its search and advertising platforms to redefine how we interact with search engines and online ads. Earlier this year, the tech…
Google Ads Updates Misrepresentation Policy To Strengthen Standards
To maintain trust and ensure transparency in advertising, Google has announced an update to its Misrepresentation policy. The update, enacted on November 21, 2023, is designed to tackle issues related…
How To Skyrocket Your Website Traffic With Local SEO Blogs
Did you know that 46% of all Google searches are looking for local information? And within a week, 88% of smartphone users who perform local searches visit a linked business.…
Bing Webmaster Tools To Retire Disavow Links Feature
Bing Webmaster Tools announced a significant change that could affect website owners and SEO professionals who use the disavow links feature. Effective October 2023, the platform will eliminate the disavow…
What SEOs Really Need to Know About JavaScript SEO
Did you know that while the Ahrefs Blog is powered by WordPress, much of the rest of the site is powered by JavaScript like React? The reality of the current…
7 Link Building Tips For Beginners
I know, my poor link builder n00bs. It’s brutal out there. But I got you! I’m Bibi the Link Builder and I’ve been building backlinks since the days of yore.…
Google Ads Automatically Created Assets Available In 8 Languages
Google shared the latest updates to Google Ads’ automatically created assets and conversational experience to help more users leverage artificial intelligence (AI) to improve ad campaign efficiency. The latest features…
Tips for Winning Executive Support
In today’s tough economic times, many teams are feeling squeezed by budget constraints and high expectations from within. SEO professionals are under more pressure than ever to deliver results with…
Announcing the Search Central Live Mexico roadshow | Google Search Central Blog | Google for Developers
Wednesday, September 20, 2023 Leer en español We’re very excited to announce that Search Central Live is coming to Ciudad de México on November 7! Following successful events throughout the…
The ROI of Accessibility in SEO
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. This article contains some ableist phrases that are…
Microsoft Advertising Unveils Video And CTV Ads At DMEXCO
At the DMEXCO conference, Microsoft announced a significant addition to its advertising suite—Video and Connected TV (CTV) ads. The tech giant aims to capitalize on the booming digital video landscape,…
The Importance of Site Structure and Information Architecture in SEO
Search engine optimization (SEO) is a critical factor in determining a website’s visibility and success. There are numerous aspects of SEO, but the importance of site structure and information architecture…
Mastering Millennial Marketing For Generation Y
Boomers, millennials, Gen Z – with so many generational terms flying around, it can be difficult to know who’s who in the zoo. Well, baby boomers are easy enough. While…
Defining The Responsibilities In The Content Lifecycle
In the previous article, we discussed the three core pillars of content marketing strategy. Much like the 4 Ps of marketing, these three pillars contain the sum of all activities…
Quality Is Foremost Factor In Search Indexing
Quality is a critical factor influencing nearly every aspect of search, according to a recent discussion between John Mueller and Gary Illyes of Google’s Search Relations team. During the recent…
Google Allegedly Adjusts Ad Auctions To Meet Revenue Goals
In an ongoing federal antitrust trial, Google’s advertising practices are spotlighted this week. Jerry Dischler, Vice President for Google’s advertising products, testified that Google adjusts its advertising auctions to meet…
Google Bard Now Integrates With Google Apps
Google has made significant improvements to Bard, its exploratory AI chatbot, by connecting it to Google’s collection of applications and services. The goal is to allow Bard to provide more…
Affordable Web Design: Why Pay More?
With limited resources, small companies really work hard for every single penny. While an attractive, high-quality website is essential for success in today’s digital world, high design costs can seem…
Starting Your SEO Campaign With Strategy Development
As the online world becomes oversaturated with curated and repetitive content, it’s important to actually develop an SEO strategy that increases the likelihood that your site is in a position…
10 Ways To Get the Most Out Of Business Networking Events
Whether it’s Pubcon or MozCon, Dreamforce, or SXSW, SEO conferences and business networking events can be a great way to freshen up your skills, tune into industry trends, and connect…
What Is a Lead Generation Website? (And How to Build One)
A lead generation website captures information from potential customers (i.e., leads). This often includes their name, email address, and phone number—but it can also include things like how much money…
Google Streamlines AdSense Site Management With New Tools
Google has introduced several new features to AdSense to simplify managing sites connected to the ad network. The updates aim to help publishers quickly verify site ownership and check their…
Google Apologizes As Automated GA4 Transition Surprises Advertisers
Google has started automatically migrating advertiser conversion tracking from Universal Analytics to Google Analytics 4, confusing advertisers. While intended to ease the transition to GA4, Google’s automated changes are creating…
Feds Paint Picture Of Search Bully
In the opening week of the US Justice Department’s antitrust case against Google, the search company faced allegations that it strong-armed partners into deals that cemented its dominance. The federal…
GenAI and the Future of Branding: The Crucial Role of the Knowledge Graph
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The one thing that brand managers, company owners,…
How Plural Keywords Impact Search Intent For Ecommerce [Data Study]
When SEO pros are trying to optimize content, they have a choice to make: Do I choose the singular version or the plural one as my primary keyword? Can I…