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Insights from 100M Phone Calls
How do you turn the conversations happening over the phone into invaluable data that drives success? From understanding customer behavior to identifying conversion opportunities, your phone calls are full of…
Google Search VP Defends Practices As Antitrust Trial Progresses
In the high-stakes antitrust trial brought against it by the U.S. Justice Department and 38 states, Google continues to argue that innovation and search quality, not anticompetitive practices, explain its…
Announcing: The Local Business Content Marketing Guide
I had two key inspirations for taking a thorough approach to this guide. The first was all of the local business content marketing FAQs I’ve identified over a twenty-year career…
WordPress 6.4 Release Contains +100 Performance Wins
WordPress 6.4, releasing on November 7th, is packed with over 100 improvements to site performance which promises to make this release one of the most important ones to get right…
What Are Title Tags? How To Write Them for SEO
Here’s an example of how the code looks: And here’s how it looks on social media: … in the browser tab: … and (sometimes) in Google’s search results: For SEO,…
Google Chrome Address Bar Upgrades Enable Faster Searches
Google has announced several updates coming to the address bar in the Chrome web browser, aiming to help users find websites faster. The improvements will roll out over the next…
SEO Community Spotlight: Singapore
Singapore’s SEO community is a humble-sized, diverse mix of marketers of all experience levels. Having lived in this city-state for a good three decades, I’ve gathered that SEO remains a…
How To Calculate Total Addressable Market: Go To Market Strategy
This post was sponsored by Directive Consulting. The opinions expressed in this article are the sponsor’s own. At a standstill about how to best market your new tool? Wishing you…
Avoiding Keyword Cannibalization Between PPC & Organic
Organic (search engine optimization) and paid search (or pay-per-click) have enough technical intricacies and strategic aspects to them to start with. Keyword cannibalization is an issue that can make them…
The Rise of AI Writing Assistants: What’s The Impact On The Copywriting Industry?
The ideation and development of AI tools and generative AI content creation has reached a pinnacle. There are artificial intelligence-based tools to create words, software code, images and even processes.…
SEO For AI Search: Understand Qualified Clicks
Now that AI search is dawning over the horizon, people are predicting the end of SEO and a decline in web traffic. And there’s good reason for people to think…
X Formerly Twitter Testing $1 Charge For New Users
X (Formerly Twitter) announced that are testing a new program (called Not A Bot) for blocking bots and spammers that requires new users to pay a subscription of $1/year in…
Search Central Live Singapore 2023 | Google Search Central Blog | Google for Developers
Wednesday, October 18, 2023 We’re excited to announce that Search Central Live Singapore is coming back this year again on November 22. As usual, the event is hosted by the…
Snapchat Content Goes Beyond The App With New Embed Capability
Snapchat launches embed features for Lenses, Spotlight, Stories, and Profiles, allowing users to share content on websites for the first time. Snapchat allows users to embed Lenses, Spotlight, Stories, and…
YouTube Unveils Major Update Including Dozens Of New Features
YouTube has launched over three dozen new features and design updates to enhance the user experience. Now rolling out globally, the changes are designed to give viewers more control and…
Bing Explains SEO For AI Search
AI search is inevitable so it’s vital for SEO to understand everything about it. An interview with Bing’s Fabrice Canel revealed interesting insights about this topic with some takeaways that…
How to Use SEO to Build Long-Term Brand Recognition and Visibility
The above KPIs can help you show your progress, but it requires the right methods and data tracking. To help you get started, consider the following SEO tactics to build…
eCommerce SEO Strategies With AI-Personalized Recommendations
Staying ahead of the competition and improving your site ranking in search engine results pages (SERPs) requires a strategic blend of human creativity and cutting-edge technology. Imagine having a virtual…
Non-Search Engine Online Ad Options To Target Asia
The Asian market is growing. Aside from the usual suspects, such as China, Japan, and South Korea, other Asian countries have grown their online presence in recent years. Many other…
Microsoft’s New AI Bug Bounty Program Has Rewards Up To $15K
Microsoft launched a bug bounty program offering rewards up to $15,000 for finding vulnerabilities in AI systems, aiming to improve AI safety through external security testing. The initial scope of…
Google Introduces Structured Data For Car Dealership Inventory
Google has launched an improved method for car dealerships to display their inventory of vehicles for sale on Google Search and other Google platforms. Newly supported structured data markup simplifies…
8 Ways To Future Proof Your SEO Career In A Fast-Changing Industry
“SEO is dead!” We hear again, for what seems like the 20th time this year. “No one is using Google anymore, they’re all using TikTok for searches!” “Generative AI in…
Vehicle listing structured data for car dealerships | Google Search Central Blog | Google for Developers
Monday, October 16, 2023 Vehicle listings on Google allows car dealerships to show their for-sale inventory on Google Search and other Google surfaces. It is currently available in the US…
YouTube Announces New AI Tools To Help Advertisers Reach Audiences
YouTube announced the launch of new artificial intelligence (AI) powered advertising products designed to help brands connect with relevant audiences and optimize campaign performance on the platform. The video-sharing platform…
6 Actionable Tips to Build a Sustainable Online Presence in 2024
4. Schedule reviews and refreshes for dated content It can be tempting to disregard content once it’s on your website and bringing in traffic, especially when it performs well initially.…
Ahrefs Not Renewing 15% of Legacy Accounts
Dmytro Gerasymenko, the CEO of the popular Ahrefs SEO tool announced that they will not renew about 15% of legacy subscriptions in order to improve service for the majority of…
Unleash The Power Of The Four-Day Workweek
Are you ready to shake up your agency’s work structure and discover new productivity solutions? Are you looking for ways to boost your team’s work-life balance, while driving performance and…
Jetpack WordPress Plugin Update Adds More AI
Jetpack WordPress plugin by Automattic released an updated version that expands on AI-based features and the ability to earn more from email subscriptions. Jetpack WordPress Plugin 12.7 Jetpack is a…
Google Experiments With Desktop Discover Feed
Google is running an experiment that may bring its Discover feed to desktop users. The Discover feed shows recommended content like news, weather, sports scores, and stock prices directly on…
Google To Disable Third-Party Cookies For 1% Of Chrome Users
Google has announced it will begin phasing out support for third-party cookies in Chrome by disabling them for 1% of users starting in Q1 2024. This initial deprecation comes ahead…