Google search results are ever becoming more relevant and precise. The integration of machine learning (ML) has taken natural language…

We had a great time hosting our webinar around SERP analysis last week. For those of you who weren’t able to…

SEO is a fierce zero-sum game war. That’s why some business owners resort to black-hat tactics to topple competitors from…

Wednesday, August 4, 2021 The Page Experience report in Search Console launched earlier this year to offer publishers and site…

Website size can vary from a few pages to millions. To the uninitiated, all pages on a site are equally…

Want to use Python, but don’t know where to begin? Britney and Pumpkin are here in their second episode as…

The eCommerce industry is booming, which is a great thing for new and upcoming businesses. But this can be a…

Use Competitive Analysis to Rank Higher in Search Results Competitive analysis is often overlooked in digital marketing strategies, as search…

Google’s John Mueller answered a question in the Office Hours Hangout about the discrepancy between Google Search Console (GSC) and…

How does Search Console Insights choose the referring links from other websites? The referring links from other websites card shows…

Each month, thousands of people search for “backlink checker” in Google: We currently rank #1 for this term (and many…

If you’ve used Google Ads for any amount of time, you’ve probably used Google Ads Editor. It’s a desktop application…

PPC (Pay-Per-Click) marketing is a form of online advertising where advertisers pay a fee each time someone clicks their ad.…

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect…

Most advertisers are aware that link building is one of the numerous crucial factors for improving search engine rankings in…

The rapid and widespread shutdown in response to the COVID pandemic in March 2020 necessitated substantial marketing and operational shifts…

E-A-T has been a hot topic when it comes to on-site content. But why, how, and when should you consider…

Online marketing communities are excellent places to gain fresh perspectives, stay on the pulse of trends, learn from seasoned marketers…

YouTube is rolling out a series of updates to make content more accessible, which includes bringing automatic live captions to…

Tuesday, August 24, 2021 Update on September 17, 2021: Thanks to your feedback, we’ve further refined our titles system. Learn…

Faced with so many SEO tasks to worry about, how do you know which ones to prioritize? In today’s episode…

The year 2020 was a game-changer for the eCommerce industry. Statista reports that global eCommerce sales in 2020 alone amounted…

Competing for the top positions on search engine results pages (SERPs) requires a deft mixture of targeted, relevant content, carefully…

Google’s John Mueller discusses product price as a ranking factor and explains whether it can impact the positions of ecommerce…

Every major local SEO organic and map pack study and survey shows links as one of the most prominent ranking…

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect…

Hypertext Transfer Protocol (HTTP) is used to establish communication between web browsers and servers. Whenever someone clicks on a link,…

A central truth of search engine optimization (SEO) is that not all optimization opportunities are created equal. Additionally, because there…

Google is reportedly developing a new search feature called “Big Moments” to highlight important information about breaking news events in…

Friday, September 17, 2021 Last month, we shared about our new system for generating titles for web page results. Thanks…