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Is Deep Link Ratio A Ranking Factor?
Building a diverse portfolio of links is part of a successful link building strategy. But can the ratio of homepage links you acquire vs. links to other pages impact rankings?…
What It Is, How It Works, & How Ahrefs Does It
Inbound marketing is a marketing strategy that aims to pull customers in with relevant and useful content. Coined by HubSpot’s founders Brian Halligan and Dharmesh Shah, the goal of inbound…
5 PPC Tips For Technology Companies
More and more companies are discovering the benefits of a well-run PPC program. PPC can be so much more than just a lead generation tool. With many different campaign types…
Google Search, Chrome & Ad Execs Plotted To Increase Ad Revenues
United States antitrust lawsuit against Google uncovers emails of executives from Google Search, Chrome and Ads discussing schemes for increasing ad revenue. There are two documents, one from 2019 that…
How to Create a Brand SEO Strategy — Whiteboard Friday
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Miracle shares valuable insights on establishing your brand’s…
Google Working To Remove Bard Chat Transcripts From Search
Earlier this week, it was discovered that transcripts of conversations with Google’s AI chatbot, Bard, were appearing in search results. This immediately raised privacy concerns, as one-on-one conversations were being…
The 30 Best Landing Page Examples Of 2023
In the world of digital marketing, landing pages are one of your most powerful tools for converting customers. A thoughtfully constructed and well-designed landing page can mean the difference between…
Search Central Live Zurich is back! | Google Search Central Blog | Google for Developers
Friday, September 29, 2023 We’re very excited to announce that Search Central Live is coming back to Zurich on Tuesday, October 24th, 2023! After our last Search Central Live event…
Is E-E-A-T A Ranking Factor?
Google has confirmed its algorithms contain signals that align toward ranking websites that express qualities represented by E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). This article is focused on the topic…
5 Google Analytics Reports Every PPC Marketer Needs To Know
Like it or not, the Google Analytics 4 migration deadline has come and gone. For someone who’s used Google Universal Analytics for the past 10 years, dealing with this change…
Google Launches “SEO Made Easy” YouTube Series
Google has released the first video in a new YouTube series called “SEO Made Easy” to teach people how to improve their website’s performance in search results. In the inaugural…
Google Offers Publishers Control Over Bard, Vertex AI Access
Find out how to use Google-Extended to control Google’s Bard, Vertex AI generative APIs, and future AI model’s access to content. Google introduces Google-Extended, a new control for web publishers…
Mistral AI Launches Open-Source LLM, Mistral 7B
Mistral AI, a burgeoning startup in the AI sector, has set out on a mission to revolutionize generative artificial intelligence (AI) with its first large language model (LLM), Mistral 7B.…
Is It A Google Ranking Factor?
Google’s algorithms rely on a multitude of signals and systems for ranking, but is your Better Business Bureau (BBB) rating one of them? Google has denied it on at least…
Google Expands Search Generative Experience (SGE) To U.S. Teens
Google has announced plans to extend its new generative AI-based search feature, Search Generative Experience (SGE), to teenagers aged 13-17 in the United States. The move follows the successful launch…
Is Alt Text A Ranking Factor For Google Image Search?
Alt text is used to help computers read images. But can alt tags affect your organic search rankings? Read on to learn whether there is any connection between alt text…
Google Concludes Rollout Of September 2023 Helpful Content Update
Google has completed the September 2023 Helpful Content Update rollout, which began on September 14 and ended on September 28. Google says this update includes an improved classifier and brings…
How Quality Data Connects Search, Content, And AI Success
Data is the lifeblood of search. The remarkable evolution of AI and the introduction of generative AI has been built on data foundations. However, the success of any innovation, product,…
News & Editorial SEO Summit: Publishers’ Must-Attend Event
This post was sponsored by News and Editorial SEO Summit. The opinions expressed in this article are the sponsor’s own. When it comes to SEO, there is no universal solution…
How To Get Buy-In by Setting Strategic Content Marketing Goals
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Marketing teams are under more pressure than ever.…
Bing Integration, Celebrity Chatbots, + More
At its annual Connect conference, Meta unveiled new AI innovations coming to its family of apps and devices. Meta is rolling out an AI-powered assistant with Microsoft Bing integration, new…
Examples, Limitations, And Potential Risks
OpenAI has made waves in the tech world again with its latest innovation: GPT-4 with Vision, or GPT-4V. GPT-4 vision for writing code given a design: https://t.co/xJy9yFNvKG — Greg Brockman…
How To Automatically Boost User Experience Via AI & Phone Calls
Check out CallRail’s latest ebook to learn more about how analyzing phone calls can help: Tip 2: Use AI Call Data To Inform Your SEO Strategy & Maximize Your Potential…
5 Easy Steps To Identify and Resolve Duplicate Content Issues
Duplicate content issues are inevitable, from time to time, if you have an online presence. Duplicate content refers to content that appears on various web pages and can be accessed…
How To Get The Most Out Of Max Conversion Value And tROAS Bidding
If you have goals such as sales revenue, lifetime value, or profit margins, you should consider using value-based bidding (VBB). Perhaps you’re unsure of how to get started or how…
Getty Images Launches ‘Commercially Safe’ AI Image Generator
Getty Images, the visual content giant, recently partnered with NVIDIA, a leader in computing technology, to introduce a groundbreaking service: Generative AI by Getty Images. This AI-driven image generation service…
Takeaways from an Irish Locksmith Listing Spam Scandal
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. “I did what people normally would do —…
Google Indexing Bard Conversations In Search Results
Google is coming under scrutiny after people discovered transcripts of conversations with its AI chatbot are being indexed in search results. While it’s unclear if this is an intentional change…
Amazon Bets Big On AI Startup Anthropic With $4 Billion Investment
Amazon announced it will invest up to $4 billion in Anthropic, an artificial intelligence (AI) startup focused on developing safe and reliable AI systems. The investment aims to strengthen collaboration…
8 Strategies for Creating SEO-Friendly URLs
Uniform resource locator (URL), search engine optimization (SEO) title tag and article title are essential for website optimization and search engine ranking. A well-structured and optimized URL can help search…