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Effective Website Redesigns: How To Avoid Costly Mistakes – Ep. 321 via @sejournal, @lorenbaker
An Interview With Janet Mesh of Aimtal Website redesigns are a necessary component for marketers. But with so many elements going into an effective redesign, do you know what to…
Harnessing the Power of Customer Reviews To Boost Your SEO Strategy
If you asked a group of successful business owners about their marketing, most, if not all of them would rave about search engine optimization (SEO). Consumers flock to search engines…
4 Alternatives To Google Tag Manager
Google Tag Manager (GTM) is one of the most established and popular tag management solutions on the market, but it’s not the only player. New players have entered the market,…
Evergreen Content Explained: 2 Key Ingredients for Success
For content to be evergreen, it needs to match two criteria: It needs to target an evergreen topic Evergreen topics are topics with consistent interest over time. For example,…
7 Steps To A Website That’s Always Page Speed Optimized
This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. We’ve all experienced websites that take forever to load. It’s not a great first…
Google Search Central Creatively Clarifies Common Web Errors
A creative Google Search Central blog article may lift the mystery surrounding the impact of common web errors for website visitors. Google Analyst Gary Illyes illustrated – literally and figuratively…
U.S. Copyright Office Invites Public To Comment On AI
The United States Copyright Office has ignited a nationwide dialogue on artificial intelligence (AI) and copyright law as part of a study. It formally commenced its inquiry last week, inviting…
Google Updates Policy On Cryptocurrency Ads
Google updates ad policy on cryptocurrencies, clarifying rules for NFT games and aiming for responsible innovation. Google is updating its ad policy on crypto-based video games. The update…
Microsoft Introduces Audience Features In Advertising Editor & More
Several key updates have been announced in the latest Microsoft Advertising product roundup. Chief among these is the roll-out of audience features in Microsoft Advertising Editor across all markets. Additionally,…
Artificial Intelligence (AI) in Marketing: Enhancing Customer Experiences
Artificial Intelligence (AI) has emerged as a transformative technology revolutionizing various industries, and marketing is no exception. By leveraging AI, marketers can gain deeper insights into customer behavior, deliver personalized…
Competition In The SEO Job Market And How To Succeed
SEO is just as essential as ever in building a powerful marketing strategy. And as the industry continues to evolve, the competition for SEO jobs is heating up. As more…
Exploring The Marketing Potential Of Predictive AI
Success in business is all about being proactive – being able to anticipate what will happen in the future, and then using this information to your advantage. And the key…
YouTube Adds Shorts Links, Limits Links Elsewhere
YouTube now lets creators link Shorts to other videos on their channel after removing links in comments and descriptions. YouTube added links from Shorts to other videos. Links…
August 18 Algo Update: The Cyclone Before The Storm
Around August 18, just prior to the August Core Update announcement, MozCast recorded extremely high temperatures, peaking at 127°F. This stood out even compared to August’s unusually high ranking-volatility and…
A/B Testing For Amazon
As Amazon has become more competitive, refining your content for your ideal customers is vital to maximizing conversions and ad performance. Amazon advertising adoption rates have continued to rise, especially…
5 Reasons Why Your PPC Leads Are Not Converting
As a PPC manager, nothing feels better than an account running smoothly. Campaigns are crushing their lead goal, even staying within their Cost Per Lead benchmark! Then out of nowhere,…
The comedy of errors | Google Search Central Blog | Google for Developers
Thursday, August 24, 2023 Every now and then we get questions about errors that we may have shown for sites in Search Console, and every now and then we encounter…
Threads Tests Keyword Search In Australia & New Zealand
Instagram, the popular photo-sharing platform, has taken another step in augmenting its services ecosystem by adding keyword search to the Threads app. Adam Mosseri, the CEO of Instagram, announced that…
Why Should SEOs Measure Brand? — Whiteboard Friday
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In this Whiteboard Friday, Tom discusses why SEOs…
11 Social Media Content Types & Examples
Social media has been at the forefront of digital marketing for quite some time, and it’s unlikely this will change in the near future. In fact, we are still seeing…
Perplexity Adds Claude-2 To AI Model Selection For Pro Users
Perplexity, an artificial intelligence (AI) research tool, added Claude-2, the latest AI model developed by Anthropic, to its platform. The announcement is part of Perplexity’s ongoing effort to enhance user…
What It Is & How to Implement It
Schema markup is code that helps search engines understand the information on a page. Google can use it to show rich results (also known as rich snippets), which can earn…
Google Debunks Myths Surrounding Redirect Types
Google Search Advocate John Mueller tackled myths surrounding redirect types in a video for Google Search Central and related discussion on X/Twitter. The discussion dispelled long-standing confusion about how Google…
WordPress Metform Elementor Contact Form Builder Plugin Vulnerability
The U.S. government National Vulnerability Database (NVD) issued an advisory about a vulnerability affecting Metform Elementor Contact Form Builder WordPress plugin that could leak sensitive information. Metform Elementor Contact Form…
Technical SEO Is Not Going Away
Google Search Advocate John Mueller recently affirmed the ongoing importance of technical SEO, countering claims that its significance is dwindling. His statement comes in response to a comment on X,…
How To Unlock Content Marketing & SEO Success With AI
AI is a hot topic in the content marketing world right now – some marketers swear by it, while others are leery of its potential impact. So, how do you…
Google Fights Back Against Misleading Ads With New Policy
Google is implementing a new “Limited Ads Serving” policy to improve ad transparency and safeguard users from misleading ads. This policy targets unfamiliar or lesser-known advertisers whose ads may have…
Pros and Cons of Working With a Digital Growth Strategist
In the ever-changing digital landscape, businesses face the ongoing challenge of standing out amidst intense competition and capturing the attention of their target audience. In such a scenario, partnering with…
Getting The Most Out Of Your Tools
Our new State Of SEO report provides insights into how SEO professionals are reacting to the rise of generative AI tools capable of producing written content. The report surveyed SEO…
Google’s Experimental Feature Makes Webpages Faster
Google announced a new way to run JavaScript that improves webpage responsiveness, helping publishers who use it to beat their competitors performance in a new core web vital metric. The…