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Google warned against relying on tool-generated scores for technical SEO audits. Search Relations team member Martin Splitt outlined a three-step framework in a Search Central Lightning Talk that emphasizes site-specific…

Google adds Waze ads to Performance Max for store goals in the U.S. and rolls out channel performance reporting, with search partner reporting coming soon. Waze ads are now available…

Google Finance is rolling out Deep Search capabilities, prediction markets data, and enhanced earnings tracking features across its AI-powered platform. The updates expand Google Finance beyond basic market data into…

Search isn’t ending. It’s evolving. Across the industry, the systems powering discovery are diverging. Traditional search runs on algorithms designed to crawl, index, and rank the web. AI-driven systems like…

OpenAI’s CEO Sam Altman sat for an interview where he explained that his vision for the future of ChatGPT is as a trusted assistant that’s user-aligned, saying that booking hotels…

This post was sponsored by Market Brew. The opinions expressed in this article are the sponsor’s own. If your AI-generated articles don’t rank but sound fine, you’re not alone. AI…

Build Influence, Drive Revenue, and Grow Faster Your voice is your most underused business asset. Founders who post at least 10 times a year on LinkedIn: Generate 33% more leads.…

Let’s state a fact: Google Ads in 2025 runs on automation. From Smart Bidding and Responsive Search Ads to Performance Max and upcoming AI-driven campaign types, machine learning now determines…

Perplexity will pay Snap $400 million to integrate its AI answer engine into Snapchat’s chat interface, with rollout starting next year. Perplexity will pay Snap $400 million over one year…

Google will deprecate practice problem structured data in January and clarifies Dataset markup is only for Dataset Search. Book actions remain supported. Practice problem markup is being deprecated from Google…

YouTube introduced separate filtering for organic and paid traffic metrics in YouTube Analytics, allowing you to distinguish between unpaid and promoted content performance. Channels can now filter views, engaged views,…

In many organizations, a quiet but costly stalemate exists between two powerful forces: the chief marketing officer (CMO) and the chief technology officer (CTO). At the heart of this tension…

A simplified explanation of how Google ranks content is that it is based on understanding search queries and web pages, plus a number of external ranking signals. With AI Mode,…

WordPress managed web hosting company Kinsta announced that it is changing how it bills its customers by not charging users for bandwidth related to unwanted bot and scraper traffic. Daniel…

Google is starting to roll out agentic capabilities in AI Mode as a Search Labs experiment. This update enables AI Mode to find and book restaurant reservations, event tickets, and…

The holiday this year brings more competition than ever, but the shopper journey is also shifting. Consumers begin research weeks earlier, often starting in October, and rely on conversational AI…

LLM referral traffic has been growing +65% year-to-date. But we should assume 0 in the future. LLM Referral Traffic Is Shrinking LLM referral traffic in B2B grew +65.1% since January…

The latest Ahrefs podcast shares data showing that brand mentions on third-party websites help improve visibility across AI search surfaces. What they found is that brand mentions correlate strongly with…

In my last article, we covered strategies that turn a founder’s voice into a pipeline driver. The most common follow-up question I get then is about how to do it…

Apple is reportedly paying Google to build a custom Gemini AI model that will power a major Siri upgrade targeted for spring 2026, according to Bloomberg’s Mark Gurman. The custom…

Benjamin Houy shut down Lorelight, a generative engine optimization (GEO) platform designed to track brand visibility in ChatGPT, Claude, and Perplexity, after concluding most brands don’t need a specialized tool…

Your Money or Your Life (YMYL) covers topics that affect people’s health, financial stability, safety, or general welfare, and rightly so Google applies measurably stricter algorithmic standards to these topics.…

Google’s VP of Product for Google Search confirmed that PR activities may be helpful for ranking better in certain contexts and offered an explanation of how AI search works and…

When it comes to thought leadership and great opportunities, professionals are missing out if they’re not on LinkedIn. It’s the world’s largest professional network with over 1.2 billion members in…

ChatGPT Go, OpenAI’s heavily discounted version of ChatGPT, is now available in 98 countries, including eight European countries and five Latin American countries. ChatGPT Go offers everything that’s included in…