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Five Ways To Boost Traffic To Informational Sites
Informational sites can easily decline into a crisis of search visibility. No site is immune. Here are five ways to manage content to maintain steady traffic, increase the ability to…
A Guide to Web Guide: Our Hybrid Search Future
These 10 fan-out types are loosely organized as a journey. What is the searcher trying to achieve, and what are the steps they might take along that journey toward an…
Apple Safari Update Enables Tracking Two Core Web Vitals Metrics
Safari 26.2 adds support for measuring Largest Contentful Paint (LCP) and the Event Timing API, which is used to calculate Interaction to Next Paint (INP). This enables site owners to…
Why Google’s Spam Problem Is Getting Worse
Spam is back in search. And in a big way. Honestly, I don’t think Google can handle this at all. The scale is unprecedented. They went after publishers manually with…
How To Track User Journey In GA4 To Make SEO Wins More Visible
Inside many companies, SEO reporting still relies heavily on mainstream metrics like keyword tracking, traffic graphs, etc., while the leadership side asks a different question: “How much revenue did this…
Eight Overlooked Reasons Why Sites Lose Rankings In Core Updates
There are multiple reasons why a site can drop in rankings due to a core algorithm update. The reasons may reflect specific changes to the way Google interprets content, a…
20 SEO Experts Offer Their Advice For 2026
This year has been a continuation of learning and understanding about how AI impacts our industry. It’s been less about the chaos of the initial disruption and more about “how…
Google AI Mode & AI Overviews Cite Different URLs, Per Ahrefs Report
Google’s AI Mode and AI Overviews can produce answers with similar meaning while citing different sources, according to new data from Ahrefs. The report, published on the Ahrefs blog, analyzed…
Google Explains Why Staggered Site Migrations Impact SEO Outcome
Google’s John Mueller recently answered a question about how Google responds to staggered site moves where a site is partially moved from one domain to another. He said a standard…
Google Warns Noindex Can Block JavaScript From Running
Google updated its JavaScript SEO documentation to clarify that noindex tags may prevent rendering and JavaScript execution, blocking changes. When Google encounters `noindex`, it may skip rendering and JavaScript execution. …
Are AI Mode and AI Overviews Just Different Versions of the Same Answer? (730K Responses Studied)
Google’s AI Mode generates responses that are 4x longer than AI Overviews (on average). When we first noticed this, the natural assumption was that AI Mode simply expands on the…
Googlebot Tops AI Crawler Traffic
Cloudflare published its sixth annual Year in Review, offering a comprehensive looks at Internet traffic, security, and AI crawler activity across 2025. The report draws on data from Cloudflare’s network,…
It’s Your Data, Not The AI)
If it looks like an AI hallucination problem, and sounds like an AI hallucination problem, it’s probably a data hygiene problem. I’ve sat through dozens of demos this year where…
WooCommerce Is Integrating Agentic AI Capabilities
WooCommerce announced that it will roll out integration with Stripe’s Agentic Commerce Suite, which will enable AI shopping assistants to conduct transactions. Agentic AI Shopping Agentic AI seems a long…
Introducing the branded queries filter in Search Console | Google Search Central Blog | Google for Developers
Thursday, November 20, 2025 Following the Query groups launch last month, we’re happy to announce we’re providing an additional tool to analyze the performance of your website by query type…
Streamline your Search Console analysis with the new AI-powered configuration | Google Search Central Blog | Google for Developers
Thursday, December 4, 2025 The Search Console Performance report is a powerful tool to analyze organic search traffic, but finding the exact data you need can take more time than…
Introducing social channels in Search Console | Google Search Central Blog | Google for Developers
Monday, December 8, 2025 Many companies and organizations manage their digital presence using different platforms, including social media websites, in addition to their own websites. This aligns well with users…
Introducing weekly and monthly views in Search Console | Google Search Central Blog | Google for Developers
Wednesday, December 10, 2025 Analyzing search traffic trends is a core part of SEO. While granular, daily data is essential for spotting immediate issues or spikes, it can sometimes be…
Level Up Your SEO Strategy with a Product Mindset
The second ceremony that I want to talk about is discovery. This I find just fascinating to be in a meeting like this because it really helps me to get…
Google Updates Search Live With Gemini Model Upgrade
Google has updated Search Live with Gemini 2.5 Flash Native Audio, upgrading how voice functions inside Search while also extending the model’s use across translation and live voice agents. The…
Strategic Use Cases For Standard Shopping Campaigns
Google is “strongly recommending” Performance Max to advertisers. With its promise of automated optimization across all Google inventory and AI-driven functions, it’s easy to see why Google pushes it so…
How People Use Copilot Depends On Device, Microsoft Says
How people use Microsoft Copilot depends on whether they’re at a desk or on their phone. That is the core theme in the company’s analysis of 37.5 million Copilot conversations…
Google Data Manager API, YouTube Shorts, LinkedIn Reserved Ads
The PPC platforms rolled out a few meaningful updates this week that shape how we measure, plan, and buy media. Google introduced a new API that makes it easier to…
Top Brand Visibility Factors in ChatGPT, AI Mode, and AI Overviews (75k Brands Studied)
Expanding on one of our most popular AI Overview studies, we’ve analyzed 75,000 brands to see which search factors are most likely to influence brand mentions in ChatGPT, AI Mode,…
December Core Update, Preferred Sources & Social Data
The December 2025 core update is the main story this week. Google confirmed a new broad ranking update, clarified how often core changes happen, expanded Preferred Sources in Top Stories,…
What Are Learning Periods In Digital Marketing?
Most ad platforms have something called a “learning period.” This is not a period for the marketer to observe and learn from the performance. Instead, it’s a period of time…
AI Agents Are Coming For You & What To Do No
I’m carefully watching the development of agentic SEO, as I believe over the next few years, as capabilities improve, agents will have a significant impact on the industry. I’m not…
Google Releases December 2025 Core Update
Google has released the December 2025 core update, the company confirmed through its Search Status Dashboard. The rollout began at 9:25 a.m. Pacific Time on December 11, 2025. This marks…
14 Things Executives And SEOs Need To Focus On In 2026
So many people spent 2025 arguing about whether SEO was dying. It was never dying. It was shifting into a new layer. Discovery continues to move from search boxes to…
White-Labeled Tool For AI-Made Sites
This post was sponsored by 10Web. The opinions expressed in this article are the sponsor’s own. Not long ago, building a website meant a discovery call, a proposal, a sitemap,…