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How Google Analytics 4 Uses AI To Enhance Your Marketing Data
You may not realize it, but many of the data-driven insights in GA4 that you utilize daily are powered by AI. Features like automated insights, custom insights, and personalized recommendations…
Associated Press Offers AI Guidance For Content Creators
The popularity of generative artificial intelligence (AI) tools like ChatGPT has led to an explosion of AI content, prompting new guidance from the Associated Press (AP). The latest advice from…
Microsoft Announces Agreement With Httpool by Aleph
Microsoft advertising in Central and Eastern Europe is about to get more robust. Earlier this week, Microsoft announced a new agreement with Httpool by Aleph, going into effect on September…
Threads By Instagram Expands To Web Browsers This Week
Threads by Instagram is rolling out the web version of its social platform this week in a pivotal move that will resonate within the industry. Screenshot from Threads, August 2023…
Disctopia And Semrush Launch Podcast Hosting App To Optimize Podcasts
Disctopia, a podcast hosting platform for independent creators, announced a partnership with Semrush to optimize podcast episodes with its Podcast Hosting App. This new SEO feature enables keyword extraction from…
Free & Paid SEO Tools: Ultimate List for Marketers
As consumers instinctively turn to search engines for answers, mastering search engine optimization (SEO) has become essential for businesses aiming to stay competitive in the digital landscape. And SEO success…
Essential Google Algorithm & AI Updates For Agencies & Brands
Staying ahead of the curve is essential for agencies and brands looking to succeed in 2023. With Google’s algorithm constantly updating and AI technology quickly advancing, how can you use…
19 Email Marketing Mistakes Impact Opens, Clicks, Conversions
There’s so much happening in marketing; search is upside down with generative AI, and social media platforms have algorithms that want to retain users. With all this, email marketing remains…
Google’s New Core Web Vitals Metric: How To Improve INP
This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. What do you need to do to rank high on Google? The straightforward answer:…
Elon Musk Confirms Removal Of Context For Links In X Posts
According to information obtained by Fortune and confirmed by Elon Musk, X plans to remove headlines and descriptions generated when you share a link in a post. This is coming…
Google Podcast Sheds Light On Ranking Systems & Updates
In the most recent episode of Google’s podcast “Search Off the Record,” Search Liaison Danny Sullivan joins the show to discuss a timely topic. Coinciding with the rollout of Google’s…
OpenAI Lets Developers Customize GPT-3.5 Turbo With Fine-Tuning
OpenAI allows developers to customize GPT-3.5 Turbo through fine-tuning, improving performance on specialized tasks. Developers can now fine-tune GPT-3.5 Turbo to suit their needs. Fine-tuning trains models on…
Google Launches August 2023 Core Update
Google announced the launch of the August 2023 core update. The company stated that it will update its ranking release history page once the update’s rollout is complete. Google regularly…
Move Over Google Discovery Ads, Get Ready For Demand Gen Campaigns
Google confirmed that Discovery campaigns are officially being transitioned to the new Demand Gen campaign type. Google Ads liaison Ginny Marvin announced the news via Twitter and LinkedIn on 8/15.…
The Evolution of Voice Search: How To SEO Optimize Your Content for Voice Assistants
Once upon a time, I was trapped in the midst of a cooking catastrophe, hands smeared with dough, my cookbook buried under a pile of ingredients. I hollered out to…
Your SEO Skills Are More Valuable Than You Think!
If you’re a tech SEO, content producer, link builder, or general practitioner, your skills are more than just the SEO channel. So don’t let imposter syndrome or irrational fears about…
How To Keep Your Paid Search Campaigns Safe: Best Practices
This post was sponsored by BrandVerity. The opinions expressed in this article are the sponsor’s own.We all know that paid search campaigns are highly effective ways to drive traffic to…
Google AdsLiaison On Performance Max Brand Safety Controls
In a proactive move to clarify misunderstandings around brand safety controls and reporting in Performance Max, Google’s AdsLiaison took to X to provide a comprehensive breakdown of settings available to…
YouTube Announces Music Industry Partnership For Responsible AI
Artificial Intelligence (AI) is no longer a distant reality; it’s already here, shaping creativity, fueling new concepts, and transforming industries. So far, in 2023, YouTube videos on generative AI have…
How To Get More Sales: Multichannel Ecommerce Marketing Guide
This post was sponsored by Channable. The opinions expressed in this article are the sponsor’s own. The nature of ecommerce marketing has grown increasingly complex. Gone are the days when…
What Is Threads, Instagram’s New App?
Threads is a text-based social media app created by Instagram to compete with X (formerly Twitter). The new social app was announced on July 5, 2023, and quickly surpassed 150…
Google Answers Question About The “Impact” Of ARTICLE Semantic HTML Element
Google’s John Mueller answered a question as to whether the “ARTICLE” semantic HTML element has an impact on Google Search. This is a good question because the use of semantic…
What Diners Write About Most: A Study of Restaurant Review Place Topics
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Marketing a restaurant? You already know what a…
Internal Links for SEO: An Actionable Guide
Internal links are to backlinks what Robin is to Batman—they’re crucial to SEO success yet receive little to none of the credit. In this guide, I’ll explain what internal links…
Is Google Collecting Children’s Data For Ads? New Report Sparks Concern
A new report accuses Google of serving targeted ads to children and harvesting their data, potentially violating federal privacy laws. The allegations cast doubt on Google’s previous promises to protect…
Google Answers If Noindex Is Okay For Altering Sitelinks
Google’s John Mueller answered a question in Reddit about whether it’s okay to no-index a webpage in order to keep it from being shown in the sitelinks. Sitelinks, which are…
Search Central Live is coming to India | Google Search Central Blog | Google for Developers
Thursday, August 17, 2023 With three Search Central Live events behind us this year, it’s time to announce the one we get asked about the most: Search Central India! We…
How To Drive Discoverability, Performance & Sales
This post was sponsored by Channable. The opinions expressed in this article are the sponsor’s own. The nature of ecommerce marketing has grown increasingly complex. Gone are the days when…
Identifying, Fixing, and Preventing Cannibalization — Whiteboard Friday
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In this Whiteboard Friday, Jon discusses how to…
The Ultimate Guide to Content Pruning for SEO Success
As an experienced search engine optimization (SEO) practitioner, I’ve found that one of the most effective techniques to improve search engine rankings is content pruning. By removing irrelevant, outdated, or…